NOW stock forecast, quote, news & analysis
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model... Show more
Why ServiceNow (NOW) Stock Is Up +25% in the Last 30 Days
Key Takeaways
- ServiceNow (NOW) shares climbed roughly 25% over the trailing 30 days, rising from a closing price near $114 to the latest close around $143.
- The advance was driven by a strong second-quarter earnings report that beat expectations and reinforced the company's position in enterprise AI and agentic automation.
- ServiceNow's AI business surpassed $1 billion in annual contract value, a milestone that helped reset investor sentiment around the stock.
- The broader re-rating of enterprise software and AI names amplified the move, with peers trading higher over the same period.
- The stock remains below its year-to-date open and well off its 52-week high, leaving valuation as a key point of debate among investors.
ServiceNow (NOW) Company Overview and Market Position
ServiceNow, Inc. (NOW) is a leading provider of cloud-based digital workflow software that helps large organizations automate routine tasks across IT, human resources, customer service, and other business functions. Its platform consolidates multiple enterprise workflows into a single system, and the company is used by more than 85% of the Fortune 500. Subscription software accounts for the overwhelming majority of revenue, supplemented by professional services.
ServiceNow competes in the enterprise software market against automation and workflow specialists, and its strategic partnerships with major cloud and AI providers have expanded its reach into artificial intelligence-driven workflows. Investors follow the stock closely because of its durable subscription revenue, high renewal rates, and its ability to monetize the shift toward AI-powered and agentic automation across large organizations.
ServiceNow (NOW) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, ServiceNow shares climbed approximately 25%, advancing from a closing price near $114 to the latest close around $143. The move marked a sharp acceleration after a mid-year stretch in which the stock traded in a lower range, and it lifted shares toward levels last seen earlier in the year.
The quarterly picture tells a similar but slightly more measured story. Across roughly three months, the stock rose about 21%, reflecting a steady recovery that gathered momentum following the company's second-quarter results. The trend was broadly positive, with the steepest gains concentrated in the final weeks of the period as AI-related enthusiasm across the software sector intensified.
What Drove NOW Stock Price in the Last 30 Days
The primary catalyst was ServiceNow's second-quarter earnings report, released in late July. The company posted non-GAAP earnings per share of $0.90, above consensus estimates near $0.86, while revenue grew 24% year over year to about $3.99 billion. Subscription revenue rose 24.5% to roughly $3.88 billion, and current remaining performance obligations increased 21% to about $13.2 billion.
Investors responded most strongly to the company's AI momentum. ServiceNow disclosed that its AI product crossed $1 billion in annual contract value and that agentic deployments increased ninefold over nine months. Management also reported 123 transactions above $1 million in net new annual contract value, up 40% year over year, and raised full-year subscription revenue guidance to a range of roughly $15.76 billion to $15.78 billion.
A sector-wide rotation into enterprise AI and software names amplified the move. Peers including Salesforce (CRM), Workday (WDAY), and Adobe (ADBE) also advanced sharply over the same stretch, indicating that the rally reflected broader enthusiasm for agentic AI rather than company-specific news alone. Several analysts raised price targets following the report, reinforcing positive sentiment.
What Drove NOW Stock Performance Over the Last Quarter
Over the trailing quarter, ServiceNow's gains were shaped by a broader narrative around AI monetization in enterprise software. After a period of investor caution earlier in the year, evidence that AI was expanding rather than cannibalizing subscription demand helped rebuild confidence in the stock.
The second-quarter report served as the inflection point, demonstrating accelerating AI adoption alongside solid core subscription growth. The company's large remaining performance obligations and high renewal rates provided visibility into future revenue, while its raised guidance signaled management confidence. Sector rotation away from other technology segments and into application software further supported the stock's multi-month recovery, even as valuation remained elevated relative to historical norms.
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NOW Stock Forecast Drivers: What Investors Should Watch Next
Looking ahead, investors will focus on ServiceNow's next earnings report, where updates to subscription revenue guidance, AI annual contract value, and margins will be central. The pace of agentic AI adoption and the conversion of AI contracts into recurring consumption remain key metrics to monitor.
Valuation is a recurring consideration, as the stock trades at a premium earnings multiple that leaves it sensitive to any shortfall in AI growth, margins, or large-deal momentum. Macroeconomic conditions, enterprise IT spending trends, and competitive dynamics in workflow automation will also influence sentiment. Investors should continue to track the company's remaining performance obligations and renewal rates as indicators of durable demand.
Disclaimer
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NOW saw its Stochastic Oscillator recovers from the overbought zone
The Stochastic Oscillator for NOW moved out of overbought territory on September 04, 2026. This could be a bearish sign for the stock and investors may want to consider selling or taking a defensive position. A.I.dvisor looked at 57 similar instances where the indicator exited the overbought zone. In of the 57 cases the stock moved lower. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for NOW moved out of overbought territory on September 01, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 32 similar instances where the indicator moved out of overbought territory. In of the 32 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NOW declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
NOW broke above its upper Bollinger Band on August 27, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on August 26, 2026. You may want to consider a long position or call options on NOW as a result. In of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for NOW just turned positive on August 27, 2026. Looking at past instances where NOW's MACD turned positive, the stock continued to rise in of 54 cases over the following month. The odds of a continued upward trend are .
The 10-day moving average for NOW crossed bullishly above the 50-day moving average on August 04, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where NOW advanced for three days, in of 345 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 215 cases where NOW Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. NOW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to slightly better than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.669) is normal, around the industry mean (28.665). P/E Ratio (88.287) is within average values for comparable stocks, (78.353). Projected Growth (PEG Ratio) (1.018) is also within normal values, averaging (1.664). Dividend Yield (0.000) settles around the average of (0.046) among similar stocks. P/S Ratio (9.990) is also within normal values, averaging (76.156).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NOW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
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General Information
a provider of cloud-based services that automate enterprise IT operations
Industry PackagedSoftware