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ROL stock forecast, quote, news & analysis

Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia... Show more

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Rollins, Inc. (ROL) Stock Analysis: Leadership Transition and Growth Momentum

Key Takeaways

  • Rollins, Inc. reported strong Q1 2026 results with revenue and earnings beats, underscoring operational resilience in its pest control services.
  • A CFO transition effective mid-June 2026 has introduced some investor uncertainty alongside ongoing acquisition activity.
  • Analyst sentiment has turned mixed following a recent downgrade, with the stock experiencing volatility in recent trading sessions.
  • Projected revenue growth of approximately 10% for 2026 reflects continued expansion through organic means and strategic deals.
  • Dividend increases and conference appearances signal management focus on shareholder returns and investor engagement.

Current Market Snapshot

In recent weeks, Rollins, Inc. (ROL) stock has traded within a volatile range amid broader market dynamics and company-specific developments. The shares have faced downward pressure, reflecting a combination of leadership changes and valuation scrutiny, though the company maintains a solid position in the consumer services sector. Revenue expansion from acquisitions and core operations continues to support fundamentals, while dividend payments provide a steady income component for investors. Broader industry trends in pest management and service demand remain favorable, helping to anchor long-term positioning despite short-term fluctuations in the latest market cycle.

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Recent Developments Driving ROL Price Action

Rollins, Inc. released its first-quarter 2026 financial results on April 22, 2026, reporting revenue of $906.42 million, a 10.2% increase year-over-year that exceeded consensus estimates of $894.58 million. Adjusted earnings per share reached $0.24, surpassing the $0.23 forecast and reflecting a 9.1% rise from the prior year. These results highlighted efficiency gains and contributions from acquisitions, though gross margins contracted modestly by about 60 basis points. The earnings beat initially supported positive sentiment, yet the stock later faced pressure as investors digested details on revenue disclosures and forward trajectory.

On May 27, 2026, the company announced a CFO transition, with Kenneth D. Krause stepping down effective June 15, 2026, to pursue other opportunities. William Harkins was named as the successor. This leadership change coincided with valuation concerns, contributing to share price volatility as markets assessed potential impacts on capital discipline and transparency.

Analyst actions added to the narrative. On May 29, 2026, Bernstein downgraded Rollins to Market Perform from Outperform and lowered its price target to $52 from $70. Other firms maintained Buy or Hold ratings, resulting in a consensus leaning toward Hold overall. The downgrade amplified downward momentum in the stock during late May and early June.

Additional factors included the company’s 2026 Investor and Analyst Conference held on May 14 and planned presentations at investor events in early June 2026. A regular quarterly dividend of $0.1825 per share, payable June 10, 2026, reinforced shareholder focus. Mentions of ongoing acquisitions, such as contributions from Saela with a mid-$70 million year-one run rate, supported growth expectations. Macroeconomic elements and sector demand remained stable, though broader market caution influenced trading behavior. Collectively, these events drove the observed price action, with the stock declining approximately 9.7% over the recent 30-day period amid the interplay of positive operational results and transitional uncertainty.

2026 Outlook and Key Factors to Monitor

Looking ahead to 2026, investors may focus on Rollins’ ability to sustain revenue growth projected around 10.1%, driven by organic expansion in pest control services and further acquisitions. Key themes include integration of recent deals, margin management amid potential cost pressures, and the effectiveness of the new CFO in maintaining financial discipline. Industry trends toward commercial and residential service demand, alongside any shifts in regulatory or environmental considerations for pest management, could influence performance. Dividend growth and capital allocation strategies remain important for income-oriented shareholders. Competitive positioning within the fragmented services sector and macroeconomic factors such as consumer spending will also warrant attention. Monitoring conference updates and quarterly execution will provide clearer signals on strategic priorities without reliance on short-term forecasts.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

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A.I.Advisor
a Summary for ROL with price predictions
Jun 22, 2026

ROL's RSI Indicator is staying in oversold zone for 2 days

It is expected that a price bounce should occur soon.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where ROL advanced for three days, in of 353 cases, the price rose further within the following month. The odds of a continued upward trend are .

ROL may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on June 17, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ROL as a result. In of 84 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for ROL turned negative on June 18, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 46 similar instances when the indicator turned negative. In of the 46 cases the stock turned lower in the days that followed. This puts the odds of success at .

ROL moved below its 50-day moving average on May 19, 2026 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for ROL entered a downward trend on June 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. ROL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock slightly better than average.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (15.480) is normal, around the industry mean (10.063). P/E Ratio (40.822) is within average values for comparable stocks, (52.083). ROL's Projected Growth (PEG Ratio) (3.201) is slightly higher than the industry average of (1.488). Dividend Yield (0.016) settles around the average of (0.037) among similar stocks. ROL's P/S Ratio (5.583) is very high in comparison to the industry average of (1.436).

A.I.Advisor
published Dividends

ROL paid dividends on June 10, 2026

Rollins ROL Stock Dividends
А dividend of $0.18 per share was paid with a record date of June 10, 2026, and an ex-dividend date of May 11, 2026. Read more...
A.I.Advisor
published Highlights

Industry description

Personnel Services comprise companies that provide staffing and human resources management solutions for businesses. Each company might be involved in one or more types of recruitment or employee solutions such as permanent or temporary staffing, career consulting, outsourcing, administrative services and many more. Some personnel services companies cater to large businesses, while some specialize in providing services to small/medium-sized organizations. These specialized services potentially expedite the process of getting the ‘right’ candidates and/or training them to meet the requirements of a business process. Some of the companies also cover other critical areas like internal auditing for a company. Robert Half International Inc., ManpowerGroup Inc. and Insperity, Inc. are examples of companies in the personnel services industry.

Market Cap

The average market capitalization across the Personnel Services Industry is 3.51B. The market cap for tickers in the group ranges from 78.46K to 21.38B. ROL holds the highest valuation in this group at 21.38B. The lowest valued company is GXXM at 78.46K.

High and low price notable news

The average weekly price growth across all stocks in the Personnel Services Industry was 95%. For the same Industry, the average monthly price growth was 27%, and the average quarterly price growth was -30%. TRNR experienced the highest price growth at 4%, while YYGH experienced the biggest fall at -43%.

Volume

The average weekly volume growth across all stocks in the Personnel Services Industry was -15%. For the same stocks of the Industry, the average monthly volume growth was 28% and the average quarterly volume growth was 1,318%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 47
P/E Growth Rating: 72
Price Growth Rating: 66
SMR Rating: 57
Profit Risk Rating: 88
Seasonality Score: 52 (-100 ... +100)
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published General Information

General Information

a provider of pest & termite control services

Industry PersonnelServices

Profile
Details
Industry
Other Consumer Services
Address
2170 Piedmont Road, N.E.
Phone
+1 404 888-2000
Employees
19031
Web
https://www.rollins.com
Rollins, Inc. (ROL) Stock Analysis: Leadership Transition and Growth Momentum