Sprout Social Inc develops a cloud software that brings together social messaging, data and workflows in a unified system of record, intelligence, and action... Show more
Sprout Social is a Chicago-based provider of cloud-based social media management and intelligence software. The company's platform enables organizations to manage, measure, and optimize their social media presence across major networks including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and Reddit. Its suite of solutions spans publishing and engagement, customer care, social listening, influencer marketing, employee advocacy, and predictive media intelligence. Powered by Trellis, its proprietary AI agent, Sprout has positioned itself at the intersection of social media management and artificial intelligence. The company serves more than 30,000 brands and is consistently recognized as a top software provider by G2. Investors track SPT closely given its leadership in the expanding social media management market and its AI-driven growth narrative.
Over the last 30 calendar days, Sprout Social shares gained approximately 17%, rising from a closing price of $7.48 on June 26 to roughly $8.77 as of July 28. The move was not linear — the stock briefly dipped below $7.30 in late July before rebounding sharply above $8.30 in the final trading sessions of the period. The rally was accompanied by elevated trading volumes on several key sessions, including a notable spike on June 26 when volume exceeded 4.5 million shares, more than triple the daily average.
Zooming out to the quarterly perspective, the stock has climbed roughly 44% since late April, when shares closed at $6.07 on April 28. The broader multi-month trend reflects a recovery from oversold levels reached in early April, when Sprout fell below $5.00. The stock has reconstructed a base above $8.00, supported by improving fundamentals and AI-related catalysts.
Several distinct catalysts fueled Sprout Social's 30-day advance. On July 8, the company's board approved a restructuring plan eliminating approximately 20% of its workforce, or roughly 260 positions. While workforce reductions can signal near-term headwinds, Stifel analysts reiterated a Buy rating and $12.00 price target, calling the layoffs a prudent step toward achieving the company's Q4 2027 Rule of 30 target. The firm noted that reaching that goal requires more than 10 points of margin expansion, and the restructuring is expected to concentrate operating expenses in AI product development and upmarket sales.
On July 10, Sprout announced it was named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening. The recognition validated the company's AI-powered Social Intelligence platform and its proprietary Trellis AI agent, which has become the most-used AI feature across the Sprout ecosystem since moving out of beta in Q1 2026. The market interpreted the Gartner recognition as a signal of durable competitive differentiation.
Broader investor sentiment toward enterprise SaaS and AI-enabled platforms also contributed. As markets priced in a more favorable rate outlook and technology stocks regained momentum, Sprout benefited from renewed interest in software names with improving free cash flow profiles. The company generated a record $24.7 million in non-GAAP free cash flow in Q1 2026, up 27% year-over-year.
On May 7, Sprout Social reported Q1 2026 results that exceeded consensus expectations on both revenue and earnings. Revenue reached $121.5 million, up 11.2% year-over-year, while non-GAAP EPS of $0.23 beat estimates by $0.07. Management highlighted that customers contributing $30,000 or more in annual recurring revenue grew 21% year-over-year and crossed 60% of total subscription revenue for the first time. The company also announced its first-ever share repurchase authorization of $50 million, signaling management's view that shares were undervalued.
These fundamental developments were amplified by the company's May 13 "Breaking Ground" event, where Sprout unveiled the largest AI release in its history — the expansion of Trellis across its entire platform, including Publishing, Listening, Smart Inbox, and Reporting. The launch of Trellis Studio, enabling customizable AI workflows, further cemented Sprout's AI narrative in a market that continues to reward software companies with credible artificial intelligence strategies.
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The most immediate catalyst for Sprout Social is its Q2 2026 earnings report scheduled for August 6. Consensus estimates project revenue of approximately $122 million and non-GAAP EPS of $0.16. Investors will scrutinize key metrics including the pace of Trellis AI adoption, growth in the $30,000-plus ARR customer cohort, current remaining performance obligations, and non-GAAP operating margin progression. Management has guided for a non-GAAP operating margin near 15% by Q4 2026 and reaffirmed its Rule of 30 target for Q4 2027.
Beyond earnings, the successful execution of the workforce restructuring and the traction of the Essentials product for smaller customers will be important operational signposts. Competitive dynamics in the social media management space, enterprise spending on AI-enabled platforms, and macroeconomic factors influencing SaaS valuations also represent key variables. The company's $50 million share repurchase program remains an additional source of potential support.
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SPT moved above its 50-day moving average on July 24, 2026 date and that indicates a change from a downward trend to an upward trend. In of 47 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on August 03, 2026. You may want to consider a long position or call options on SPT as a result. In of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for SPT just turned positive on August 07, 2026. Looking at past instances where SPT's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SPT advanced for three days, in of 313 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 143 cases where SPT Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The 10-day RSI Indicator for SPT moved out of overbought territory on August 10, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 23 similar instances where the indicator moved out of overbought territory. In of the 23 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SPT declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
SPT broke above its upper Bollinger Band on August 07, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.532) is normal, around the industry mean (28.402). P/E Ratio (0.000) is within average values for comparable stocks, (80.629). Projected Growth (PEG Ratio) (0.078) is also within normal values, averaging (1.710). Dividend Yield (0.000) settles around the average of (0.048) among similar stocks. P/S Ratio (1.180) is also within normal values, averaging (69.501).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SPT’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SPT’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of online social media management tools for businesses.
Industry PackagedSoftware