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Sprout Social Inc develops a cloud software that brings together social messaging, data and workflows in a unified system of record, intelligence, and action... Show more

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Jul 28, 2026

Why Sprout Social (SPT) Stock Is Up +17% in the Last 30 Days

Key Takeaways

  • Sprout Social shares climbed approximately 17% over the past 30 days, recovering from a mid-June trough near $6.40 to trade around $8.77.
  • The stock has rallied roughly 44% over the last quarter, driven by strong Q1 2026 earnings, a $50 million share buyback authorization, and accelerating AI product momentum.
  • A 20% workforce reduction announced in early July was viewed by analysts as a prudent step toward the company's Rule of 30 profitability target by Q4 2027.
  • Sprout Social was recognized as a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening, reinforcing its competitive positioning.
  • Upcoming Q2 2026 earnings on August 6 represent the next major catalyst, with consensus revenue estimates near $122 million and non-GAAP EPS of $0.16.

Sprout Social (SPT) Company Overview and Market Position

Sprout Social is a Chicago-based provider of cloud-based social media management and intelligence software. The company's platform enables organizations to manage, measure, and optimize their social media presence across major networks including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and Reddit. Its suite of solutions spans publishing and engagement, customer care, social listening, influencer marketing, employee advocacy, and predictive media intelligence. Powered by Trellis, its proprietary AI agent, Sprout has positioned itself at the intersection of social media management and artificial intelligence. The company serves more than 30,000 brands and is consistently recognized as a top software provider by G2. Investors track SPT closely given its leadership in the expanding social media management market and its AI-driven growth narrative.

Sprout Social (SPT) Stock Price Performance: Last 30 Days vs. Quarter

Over the last 30 calendar days, Sprout Social shares gained approximately 17%, rising from a closing price of $7.48 on June 26 to roughly $8.77 as of July 28. The move was not linear — the stock briefly dipped below $7.30 in late July before rebounding sharply above $8.30 in the final trading sessions of the period. The rally was accompanied by elevated trading volumes on several key sessions, including a notable spike on June 26 when volume exceeded 4.5 million shares, more than triple the daily average.

Zooming out to the quarterly perspective, the stock has climbed roughly 44% since late April, when shares closed at $6.07 on April 28. The broader multi-month trend reflects a recovery from oversold levels reached in early April, when Sprout fell below $5.00. The stock has reconstructed a base above $8.00, supported by improving fundamentals and AI-related catalysts.

What Drove SPT Stock Price in the Last 30 Days

Several distinct catalysts fueled Sprout Social's 30-day advance. On July 8, the company's board approved a restructuring plan eliminating approximately 20% of its workforce, or roughly 260 positions. While workforce reductions can signal near-term headwinds, Stifel analysts reiterated a Buy rating and $12.00 price target, calling the layoffs a prudent step toward achieving the company's Q4 2027 Rule of 30 target. The firm noted that reaching that goal requires more than 10 points of margin expansion, and the restructuring is expected to concentrate operating expenses in AI product development and upmarket sales.

On July 10, Sprout announced it was named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening. The recognition validated the company's AI-powered Social Intelligence platform and its proprietary Trellis AI agent, which has become the most-used AI feature across the Sprout ecosystem since moving out of beta in Q1 2026. The market interpreted the Gartner recognition as a signal of durable competitive differentiation.

Broader investor sentiment toward enterprise SaaS and AI-enabled platforms also contributed. As markets priced in a more favorable rate outlook and technology stocks regained momentum, Sprout benefited from renewed interest in software names with improving free cash flow profiles. The company generated a record $24.7 million in non-GAAP free cash flow in Q1 2026, up 27% year-over-year.

What Drove SPT Stock Performance Over the Last Quarter

On May 7, Sprout Social reported Q1 2026 results that exceeded consensus expectations on both revenue and earnings. Revenue reached $121.5 million, up 11.2% year-over-year, while non-GAAP EPS of $0.23 beat estimates by $0.07. Management highlighted that customers contributing $30,000 or more in annual recurring revenue grew 21% year-over-year and crossed 60% of total subscription revenue for the first time. The company also announced its first-ever share repurchase authorization of $50 million, signaling management's view that shares were undervalued.

These fundamental developments were amplified by the company's May 13 "Breaking Ground" event, where Sprout unveiled the largest AI release in its history — the expansion of Trellis across its entire platform, including Publishing, Listening, Smart Inbox, and Reporting. The launch of Trellis Studio, enabling customizable AI workflows, further cemented Sprout's AI narrative in a market that continues to reward software companies with credible artificial intelligence strategies.

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SPT Stock Forecast Drivers: What Investors Should Watch Next

The most immediate catalyst for Sprout Social is its Q2 2026 earnings report scheduled for August 6. Consensus estimates project revenue of approximately $122 million and non-GAAP EPS of $0.16. Investors will scrutinize key metrics including the pace of Trellis AI adoption, growth in the $30,000-plus ARR customer cohort, current remaining performance obligations, and non-GAAP operating margin progression. Management has guided for a non-GAAP operating margin near 15% by Q4 2026 and reaffirmed its Rule of 30 target for Q4 2027.

Beyond earnings, the successful execution of the workforce restructuring and the traction of the Essentials product for smaller customers will be important operational signposts. Competitive dynamics in the social media management space, enterprise spending on AI-enabled platforms, and macroeconomic factors influencing SaaS valuations also represent key variables. The company's $50 million share repurchase program remains an additional source of potential support.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

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A.I.Advisor
a Summary for SPT with price predictions
Aug 12, 2026

SPT in upward trend: price rose above 50-day moving average on July 24, 2026

SPT moved above its 50-day moving average on July 24, 2026 date and that indicates a change from a downward trend to an upward trend. In of 47 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on August 03, 2026. You may want to consider a long position or call options on SPT as a result. In of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for SPT just turned positive on August 07, 2026. Looking at past instances where SPT's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SPT advanced for three days, in of 313 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 143 cases where SPT Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The 10-day RSI Indicator for SPT moved out of overbought territory on August 10, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 23 similar instances where the indicator moved out of overbought territory. In of the 23 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SPT declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

SPT broke above its upper Bollinger Band on August 07, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.532) is normal, around the industry mean (28.402). P/E Ratio (0.000) is within average values for comparable stocks, (80.629). Projected Growth (PEG Ratio) (0.078) is also within normal values, averaging (1.710). Dividend Yield (0.000) settles around the average of (0.048) among similar stocks. P/S Ratio (1.180) is also within normal values, averaging (69.501).

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SPT’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SPT’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock worse than average.

A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are Shopify Inc (NASDAQ:SHOP), Salesforce (NYSE:CRM), Uber Technologies (NYSE:UBER), ServiceNow Inc. (NYSE:NOW), Adobe (NASDAQ:ADBE), Intuit (NASDAQ:INTU), Datadog (NASDAQ:DDOG), Autodesk (NASDAQ:ADSK), Workday (NASDAQ:WDAY), Atlassian Corp (NASDAQ:TEAM).

Industry description

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

Market Cap

The average market capitalization across the Packaged Software Industry is 10.17B. The market cap for tickers in the group ranges from 291 to 240.81B. SAP holds the highest valuation in this group at 240.81B. The lowest valued company is BLGI at 291.

High and low price notable news

The average weekly price growth across all stocks in the Packaged Software Industry was -0%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 8%. NIQ experienced the highest price growth at 44%, while NXTT experienced the biggest fall at -99%.

Volume

The average weekly volume growth across all stocks in the Packaged Software Industry was -32%. For the same stocks of the Industry, the average monthly volume growth was -3% and the average quarterly volume growth was -49%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 52
P/E Growth Rating: 77
Price Growth Rating: 56
SMR Rating: 78
Profit Risk Rating: 94
Seasonality Score: -3 (-100 ... +100)
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published General Information

General Information

a provider of online social media management tools for businesses.

Industry PackagedSoftware

Profile
Details
Industry
N/A
Address
131 South Dearborn Street
Phone
+1 866 878-3231
Employees
1362
Web
https://www.sproutsocial.com
Why Sprout Social (SPT) Stock Is Up +17% in the Last 30 Days