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SUGP
Stock ticker: NASDAQ
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SUGP stock forecast, quote, news & analysis

SU Group Holdings Ltd and its subsidiaries is an integrated security-related services company... Show more

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A.I.Advisor
published price charts
A.I.Advisor
Nov 13, 2026

Why SU Group Holdings (SUGP) Stock Is Down -34.7% in the Last 30 Days

Key Takeaways

  • SU Group Holdings (SUGP) shares declined roughly 34.7% over the trailing 30 days, trading near $1.30 versus about $1.99 a month earlier.
  • The drop extends a far steeper downtrend: the stock is down roughly 91% over the trailing three months and about 99% from its 52-week high.
  • A 1-for-6 reverse stock split effective October 7, 2026, highlighted Nasdaq bid-price compliance concerns and shook investor confidence.
  • Persistent share dilution from warrant exercises and capital-raising moves has weighed heavily on the micro-cap security services provider.
  • The company continues to report operating losses even as it closes acquisitions and secures exclusive distribution agreements.
  • For additional detail on SUGP, explore its Price Targets, Earnings, and Forecast pages.
  • Explore Trending AI Robots to discover AI-driven trading strategies across the market.

SU Group Holdings (SUGP) Company Overview and Market Position

SU Group Holdings Limited is a Hong Kong-based integrated security-related services company founded in 1998 and headquartered in Kwun Tong, Hong Kong. The company operates through two reportable segments: Security-Related Engineering Services and Security Guarding and Screening Services. Its offerings include threat detection systems such as X-ray machines, trace detection products, metal detectors, and mail screening equipment, as well as traffic and pedestrian control systems and extra-low voltage (ELV) systems covering CCTV, access control, and building management. The company also provides screening services for air cargo and dangerous goods, vocational training, and equipment leasing.

SUGP completed its initial public offering on the Nasdaq in January 2024. Investors follow the stock for its exposure to Hong Kong's security and screening infrastructure demand, though its micro-cap size, limited float, and history of share restructurings make it highly volatile.

SU Group Holdings (SUGP) Stock Price Performance: Last 30 Days vs. Quarter

Over the last 30 days, SUGP shares fell approximately 34.7%, moving from a closing price of about $1.99 on October 14, 2026, to near $1.30 in the latest available session. The decline was not a single-day event but a steady slide punctuated by elevated volatility, reflecting sustained selling pressure across a thinly traded micro-cap name.

The quarterly picture is considerably more severe. Over the trailing three months, the stock has lost roughly 91% of its value, and it has declined approximately 99% from its 52-week high. This indicates that the recent 30-day move is part of a broader, multi-month deterioration rather than an isolated correction.

What Drove SUGP Stock Price in the Last 30 Days

The most visible catalyst during the period was the 1-for-6 reverse stock split that took effect on October 7, 2026. Reverse splits in small-cap equities are frequently interpreted by the market as a signal of financial distress or an effort to restore compliance with exchange minimum-bid-price requirements, and SUGP's announcement coincided with renewed selling.

The company also continued to navigate negative earnings, reporting an operating loss for its most recent period even as it executed on strategic initiatives. During the same window, SU Group completed its acquisition of KM Safety Solution Company and maintained its exclusive distribution rights for HDX's TRACELINE PX3 portable X-ray system in Hong Kong and Macau. These business developments, however, were overshadowed by ongoing concerns about share dilution, weak liquidity, and persistent downward price pressure in the equity market.

What Drove SUGP Stock Performance Over the Last Quarter

The quarterly collapse is rooted in a combination of aggressive capital restructuring and dilution. The company executed multiple reverse stock splits, including a 1-for-5 split effective August 6, 2026, followed by the 1-for-6 split in October. It also repriced warrants to lower exercise prices in an effort to raise capital, which increased the number of shares outstanding — reported to have risen by more than 300% year over year.

These actions, taken against the backdrop of Nasdaq listing-compliance challenges and repeated delisting notices, materially expanded the supply of shares and eroded per-share value. Even as SU Group secured public-sector contracts and distribution partnerships, the overwhelming weight of dilution and negative sentiment drove the stock from its 52-week high toward the low single digits.

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SUGP Stock Forecast Drivers: What Investors Should Watch Next

Investors monitoring SUGP should watch the company's upcoming earnings releases and any updates to operating-loss guidance, as profitability remains a central concern. Nasdaq listing compliance and any further share restructurings, warrant exercises, or dilutive financings will be critical to the share count and stock price. The integration of the KM Safety Solution acquisition and execution of its X-ray distribution agreements may support revenue, while demand for security and screening services in Hong Kong's public and infrastructure sectors remains a key business driver. Given the stock's extreme volatility and thin trading, liquidity risk and rapid price swings are likely to persist. This content is informational and should not be construed as financial advice.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

A.I.Advisor
a Summary for SUGP with price predictions
Nov 12, 2026

SUGP's RSI Oscillator is sitting in oversold zone for 2 days

It is expected that a price bounce should occur soon.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.

Following a +2.42% 3-day Advance, the price is estimated to grow further. Considering data from situations where SUGP advanced for three days, in 76 of 95 cases, the price rose further within the following month. The odds of a continued upward trend are 80%.

SUGP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on November 06, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SUGP as a result. In 50 of 53 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 90%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SUGP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 90%.

The Aroon Indicator for SUGP entered a downward trend on November 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.077) is normal, around the industry mean (2.996). P/E Ratio (-0.491) is within average values for comparable stocks, (3.471). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (5.749). Dividend Yield (0.000) settles around the average of (0.244) among similar stocks. SUGP's P/S Ratio (0.006) is slightly lower than the industry average of (2.085).

The Tickeron PE Growth Rating for this company is 11 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 95 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 96 (best 1 - 100 worst), indicating slightly worse than average price growth. SUGP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SUGP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 67, placing this stock worse than average.

A.I.Advisor
published Highlights

Industry description

The sector produces general business services, and are not classified elsewhere. For example, FleetCor Technologies provides fuel cards and workforce payment products and services; Copart, Inc. provides online vehicle auction and remarketing services across various nations; Equifax Inc. collects and aggregates credit information on consumers and businesses worldwide, along with selling credit monitoring and fraud-prevention services. Many of the companies in this category have multi-billion market capitalizations.

Market Cap

The average market capitalization across the Miscellaneous Commercial Services Industry is 2.39B. The market cap for tickers in the group ranges from 2 to 52.21B. PBEV holds the highest valuation in this group at 52.21B. The lowest valued company is GWSN at 2.

High and low price notable news

The average weekly price growth across all stocks in the Miscellaneous Commercial Services Industry was 1%. For the same Industry, the average monthly price growth was -4%, and the average quarterly price growth was -11%. SNT experienced the highest price growth at 56%, while SUGP experienced the biggest fall at -30%.

Volume

The average weekly volume growth across all stocks in the Miscellaneous Commercial Services Industry was -44%. For the same stocks of the Industry, the average monthly volume growth was 41% and the average quarterly volume growth was -7%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 50
P/E Growth Rating: 30
Price Growth Rating: 57
SMR Rating: 72
Profit Risk Rating: 66
Seasonality Score: 34 (-100 ... +100)