YSG stock forecast, quote, news & analysis
Yatsen Holding Ltd is engaged in the retail business of beauty products, skincare items, and other cosmetic products... Show more
Why Yatsen Holding (YSG) Stock Is Down -29.5% in the Last 30 Days
Key Takeaways
- YSG shares declined roughly 29.5% over the last 30 days, falling from a closing price of $2.64 to about $1.86.
- The slide extended a longer downturn: the stock is down approximately 45% over the past quarter after trading near $3.40 in early August.
- Second-quarter results reported in early September showed revenue growth slowing to 5.1% year over year and a widening net loss, weighing on investor sentiment.
- Skincare remains the company's growth engine, rising 40.4% year over year, while color cosmetics revenue fell 35.8% amid an ongoing portfolio shift.
- Elevated selling and marketing expenses, including higher traffic-acquisition costs, continue to pressure margins and profitability.
- For more detail on valuation, results, and expectations, explore YSG's Price Targets, Earnings, and Forecast pages.
- See how automated strategies approach this ticker on Tickeron's Trending AI Robots page.
Yatsen Holding (YSG) Company Overview and Market Position
Yatsen Holding Limited is a Guangzhou-based beauty group listed on the New York Stock Exchange under the ticker YSG. Founded in 2016, the company has built and acquired a portfolio of color cosmetics and skincare brands, including Perfect Diary, Little Ondine, and Pink Bear on the makeup side, alongside Galénic, DR.WU (its mainland China business), and Eve Lom in skincare. Investors follow YSG closely because it represents a prominent China-focused beauty operator navigating a strategic transformation from mass-market color cosmetics toward higher-margin, science-led skincare, with skincare now its largest revenue source.
Yatsen Holding (YSG) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, YSG moved from a closing price of $2.64 to approximately $1.86, a decline of about 29.5%. The pullback was not a single-day event: shares drifted lower through much of October before extending losses more sharply in early November.
The recent slide is part of a broader multi-month downtrend. About three months ago, the stock was trading near $3.40; as of the latest reading it sits near $1.86, representing a decline of roughly 45% over the trailing quarter. This indicates sustained selling pressure rather than an isolated correction.
What Drove YSG Stock Price in the Last 30 Days
The 30-day decline reflects continued pressure following the company's second-quarter earnings report released in early September, which showed revenue growth decelerating to 5.1% year over year and a widening net loss of RMB 90.8 million. While that report predated the strict 30-day window, its implications for slowing growth and shrinking profitability continued to weigh on the shares into October and November.
Investor concerns center on the company's cost structure. Selling and marketing expenses rose to 70.7% of revenue in the second quarter, driven by brand-building investments and higher traffic-acquisition costs on the Douyin platform. At the same time, color cosmetics revenue contracted 35.8% year over year as the company rationalized its brand portfolio and SKU range, creating near-term uncertainty about the pace of the skincare-led turnaround.
What Drove YSG Stock Performance Over the Last Quarter
The stock's quarterly decline of roughly 45% follows a period in which YSG traded near $3.40 in late July before steadily giving up those gains. The dominant catalyst was the September earnings report, which confirmed that top-line momentum had slowed and that losses had widened compared with the prior-year period. The deceleration was especially notable because the first quarter had shown stronger 22.5% revenue growth, highlighting how quickly growth moderated.
The broader narrative shaping the quarter was the company's ongoing pivot toward premium skincare. Skincare revenue rose 40.4% year over year and now accounts for the majority of revenue, but the transition has been accompanied by higher marketing spend and inventory provisions in the declining color cosmetics segment. Combined with a cautious Chinese consumer environment and a dilutive convertible note placement completed in stages earlier in the year, these factors reinforced a risk-off tone around the shares.
Trending AI Robots
Tickeron's Trending AI Robots page offers a curated look at automated trading strategies powered by artificial intelligence. While Tickeron hosts hundreds of AI trading bots that monitor thousands of tickers, only the top-performing and most relevant bots are featured in this section. The bots vary widely in strategy, trading timeframe, and performance metrics, giving traders a range of approaches to consider. Browsing the page can help investors understand how algorithmic systems are currently positioning across different stocks and market conditions. Visit the Trending AI Robots section to explore the available strategies.
YSG Stock Forecast Drivers: What Investors Should Watch Next
Looking ahead, investors will monitor whether skincare momentum can be sustained while color cosmetics stabilizes. The company's next quarterly earnings release will be a key checkpoint for revenue growth, gross margin, and the trajectory of net losses, particularly whether selling and marketing costs as a percentage of revenue begin to moderate. The second tranche of the previously announced convertible notes, expected to be issued upon satisfaction of closing conditions, could also affect the share count and investor perception of dilution. Broader factors to watch include China's consumer spending environment, competitive dynamics in the beauty market, and any further progress in the company's international expansion strategy.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
YSG's RSI Indicator climbs out of oversold territory
The RSI Oscillator for YSG moved out of oversold territory on November 06, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 40 similar instances when the indicator left oversold territory. In 35 of the 40 cases the stock moved higher. This puts the odds of a move higher at 88%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 55 of 63 cases where YSG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 87%.
Following a +5.95% 3-day Advance, the price is estimated to grow further. Considering data from situations where YSG advanced for three days, in 227 of 289 cases, the price rose further within the following month. The odds of a continued upward trend are 79%.
YSG may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 21, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on YSG as a result. In 88 of 99 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 89%.
The Moving Average Convergence Divergence Histogram (MACD) for YSG turned negative on October 23, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In 43 of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at 90%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YSG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 85%.
The Aroon Indicator for YSG entered a downward trend on November 10, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 10 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 26 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.067) is normal, around the industry mean (21.731). P/E Ratio (-0.868) is within average values for comparable stocks, (16.288). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (0.362) is also within normal values, averaging (1.902).
The Tickeron Price Growth Rating for this company is 85 (best 1 - 100 worst), indicating slightly worse than average price growth. YSG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 93 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YSG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
Industry HouseholdPersonalCare