Dick’s Sporting Goods is a retailer that offers sports and outdoor apparel, footwear, and equipment online and in physical stores... Show more
Dick's Sporting Goods, Inc. is a leading omnichannel sporting goods retailer headquartered in Coraopolis, Pennsylvania. The company sells athletic apparel, footwear, and equipment across categories including team sports, golf, outdoor, and fitness, operating more than 700 Dick's Sporting Goods banner stores alongside a growing e-commerce platform. Its 2025 acquisition of Foot Locker substantially expanded its store footprint and global reach.
Investors follow DKS for its category leadership, its House of Sport and Field House experiential store concepts, and a diversified profit engine that includes the GameChanger youth-sports app, paid loyalty tiers, and the DICK's Media Network. As one of the largest U.S. retailers of Nike products, the company is also viewed as a key beneficiary of any eventual recovery in athletic footwear demand.
DKS closed at $183.23 on August 21, 2026, down from approximately $206.04 thirty calendar days earlier, a decline of about 11.1%. The selling was not uniform: shares actually rallied above $214 in early August following a Wall Street upgrade before reversing sharply. A notable single-day drop of roughly 6% on August 20 erased much of the prior gains and left the stock near its lowest levels of the period.
The quarterly picture is weaker still. Three months earlier, the stock traded near $221.73, meaning DKS has shed roughly 17% over the quarter. The share price reached a recent peak near $239 in late June before entering a sustained downtrend through July and August. This longer slide reflects a broader pullback in consumer discretionary and sporting goods names rather than a single isolated event.
The most immediate catalyst for the August decline was a sector-wide selloff. On August 20, DKS shares fell sharply after U.K.-based rival JD Sports reported weaker comparable sales and lowered its outlook, raising concerns about global athletic retail demand and prompting investors to reassess discretionary spending trends.
Earnings expectations also pressured the stock. Analysts project second-quarter earnings of about $3.80 per share, down from $4.38 a year earlier, with higher selling, general and administrative costs tied to the Foot Locker integration weighing on profitability. Macroeconomic uncertainty around tariffs, sourcing costs, and consumer spending has further dampened sentiment.
Notably, this decline occurred despite constructive analyst commentary. On August 10, Wells Fargo upgraded DKS to Overweight from Equal Weight and raised its price target from $220 to $240, arguing that near-term softness is outweighed by a multi-year recovery opportunity in Foot Locker. DA Davidson later reiterated a Buy rating with a $260 target. The gap between falling share prices and rising analyst targets highlights the market's near-term caution heading into earnings.
The stock's roughly 17% quarterly decline stems from a combination of integration costs and softening sentiment in the athletic retail sector. Dick's completed its Foot Locker acquisition in September 2025, and the subsequent quarters have been marked by inventory cleanup, corporate restructuring, and margin compression within the acquired business. Foot Locker's operating margins fell to an estimated 1% to 2% post-deal, dragging on consolidated results.
After reporting mixed first-quarter results in late May, the stock initially drew a wave of price-target increases from JPMorgan, Barclays, and Morgan Stanley. However, those upgrades were not enough to sustain the rally, and Goldman Sachs later removed DKS from its U.S. Conviction List while maintaining a Buy rating. Combined with tariff-driven cost concerns and uncertainty around consumer discretionary spending, these factors contributed to the steady erosion of the share price through the summer.
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The single most important near-term event is the fiscal second-quarter earnings report on August 25, 2026. Investors will focus on comparable sales, gross margin, and any update to full-year guidance, which currently calls for net sales of roughly $22.1 billion to $22.4 billion. Commentary on the Foot Locker turnaround and progress toward margin recovery will be closely scrutinized.
Beyond earnings, watch macroeconomic signals tied to tariffs, sourcing costs, and consumer discretionary spending, as well as the broader athletic apparel cycle. A potential recovery in Nike product innovation and wholesale demand could serve as a tailwind given Dick's scale as a Nike distributor. Competitive dynamics from JD Sports and other retailers also remain relevant. As always, investors should weigh these factors against their own risk tolerance rather than treating any single metric as a definitive signal.
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DKS saw its Momentum Indicator move below the 0 level on August 17, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 90 similar instances where the indicator turned negative. In of the 90 cases, the stock moved further down in the following days. The odds of a decline are at .
The Moving Average Convergence Divergence Histogram (MACD) for DKS turned negative on August 18, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DKS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for DKS entered a downward trend on August 24, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator entered the oversold zone -- be on the watch for DKS's price rising or consolidating in the future. That's also the time to consider buying the stock or exploring call options.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 5 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
DKS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.864) is normal, around the industry mean (5.006). P/E Ratio (17.462) is within average values for comparable stocks, (38.612). Projected Growth (PEG Ratio) (1.235) is also within normal values, averaging (1.504). Dividend Yield (0.027) settles around the average of (0.030) among similar stocks. P/S Ratio (0.816) is also within normal values, averaging (1.161).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock slightly better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. DKS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a retaier of sporting goods equipment, apparel and footwear
Industry SpecialtyStores