Alibaba Group Holdings' Singles Day sales has topped $75 billion, even higher than last year's record high.
According to data published by Alibaba, gross merchandise sales on its group's 12th annual Global Shopping Festival was 498.2 billion Chinese yuan, or just over $75 billion. Last year's Singles Day sales were $38 billion.
Sales on Singles Day itself were initially expected to generate $45 billion or more in total sales.
Last month, Amazon garnered $10.4 billion sales in its two-day Prime Day event.