AMC Entertainment's stock climbed +10% Monday, following B. Riley FBR analyst’s upgrade on the company.
Analyst Eric Wold raised his rating to buy from neutral, citing impressive advance ticket sales for the movie 'Avengers: Endgame', which he believes should be a substantial boost to AMC’s business. He also sees strong potential in the movie theatre chain’s Stubs A-List program, which allows moviegoers to watch up to three films per week.
Wold seems to be viewing AMC’s Stubs A-list as a meaningful substitute to Movie Pass’ subscription service, for cinephiles. He also noted that potential rival movie chain Regal has not yet introduced a subscription program following its acquisition by Cineworld over a year ago.