Bed Bath & Beyond (BBBY, $31.74) launches Nestwell - the first among 8 new brands

Home goods retail giant Bed Bath & Beyond  launched a new brand called Nestwell.

Nestwell  will be among the eight brands the company plans to introduce between now and February 2022.  Nestwell will have bedroom products like pillows, sheets, comforters, duvet covers and towels, and bath accessories like rugs and shower curtains.

Expected prices are $6 for washcloths; $10 to $20 for towels; $30 to $120 for sheets; and $260 for a king-size down comforter, according to some media reports.

Bed Bath & Beyond expects that  its new lines will boost its sales of in-house brands to 30% of the retailer's total sales within the first three years (from 10%), Chief Merchandising Officer Joe Hartsig told Retail Dive.

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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.