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Nov 05, 2026
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Canada Goose (GOOS) Q2 Fiscal 2027: 280-Basis-Point Gross Margin Gain Offsets DTC Comp Sales Decline

Canada Goose (GOOS) Q2 Fiscal 2027: 280-Basis-Point Gross Margin Gain Offsets DTC Comp Sales Decline

Key Takeaways

  • Second quarter fiscal 2027 revenue rose 5.9% year over year to C$274.0 million, up about 4.9% in constant currency.
  • Gross margin expanded 280 basis points to 66.8%, the quarter's clearest bright spot, driven by product mix, pricing, and lower freight and duty costs.
  • Adjusted net loss was C$19 million, or C$0.20 per share, narrower than consensus expectations and compared with a C$0.14 adjusted loss a year earlier.
  • Direct-to-consumer (DTC) comparable sales declined 7.5%, reflecting softer store traffic across regions, partly offset by conversion gains and e-commerce strength.
  • Management reiterated its full-year fiscal 2027 outlook, including an adjusted EBIT (earnings before interest and taxes) margin target of 11% to 12%.

Putting the Quarter in Context

Canada Goose's second quarter of fiscal 2027, which ended September 27, 2026, marks the midpoint of a year built around margin recovery and a deliberate shift toward a more year-round, lifestyle-driven assortment. The quarter arrives just ahead of the critical fall-winter selling season, when the luxury outerwear maker generates an outsized share of its annual profit. I am watching closely whether structural gross-margin gains and a healthier wholesale order book can offset persistent softness in store traffic, particularly in EMEA. The results also reflect the company's completed divestiture of its Baffin footwear business, a move management says sharpens its focus on core priorities. With the holiday quarter ahead, this report offers a key signal on demand momentum and margin durability.

Breaking Down the Reported Results

Canada Goose reported second quarter fiscal 2027 revenue of C$274.0 million, up 5.9% from C$258.8 million in the prior-year period, or roughly 4.9% on a constant-currency basis. Gross profit climbed about 10% to C$183 million, lifting gross margin to 66.8% from 63.8% a year earlier. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

On the bottom line, the company posted an adjusted net loss of C$19 million, or C$0.20 per share, compared with a C$0.14 adjusted loss in the same quarter last year — a result that came in narrower than consensus expectations. Total net loss, including discontinued operations tied to the Baffin divestiture, was C$26.3 million, or C$0.27 per diluted share.

By channel, DTC revenue rose about 3% to C$129.6 million, while comparable sales fell 7.5%. Wholesale revenue increased roughly 4.5% to C$128.2 million. Regionally, Asia Pacific revenue grew 21% and North America rose 8%, while EMEA declined 14% amid softer demand and logistics-related product-flow delays. Management reiterated its fiscal 2027 outlook for low single-digit revenue growth and an adjusted EBIT margin of 11% to 12%.

How the Market Reacted

Reaction to the report reflected a split between improving profitability and weakening demand signals. The 280-basis-point gross-margin expansion and a narrower-than-expected adjusted loss were viewed favorably, but a 7.5% drop in DTC comparable sales — worsening from the prior quarter and turning negative again in October — tempered enthusiasm. Management acknowledged softer store traffic and warmer weather as headwinds, while noting that conversion and average transaction metrics improved when customers did engage. The EMEA logistics transition, which delayed some wholesale deliveries into the third quarter, added a degree of uncertainty to near-term reads. Net debt also rose to C$782 million, largely on higher lease liabilities. Overall, sentiment centered on whether margin discipline can offset persistent traffic softness through the peak selling season.

What to Watch Going Forward

Looking ahead, investors will focus on whether Canada Goose can convert margin momentum into top-line acceleration during its most important selling period. Management reaffirmed its full-year guidance, and the spring-summer 2027 wholesale order book grew significantly, signaling partner confidence in the brand's seasonal diversification.

Several factors merit close attention. First, DTC comparable sales are the clearest watch item, given that management's margin target depends on traffic and comp-sales inflection in the second half. Second, the EMEA logistics network transition is expected to normalize, and delayed wholesale deliveries should catch up in the third quarter — a potential revenue tailwind. Third, U.S. tariffs remain a modest margin drag, now estimated at roughly 100 basis points for the full year.

Cost discipline and continued gross-margin gains provide a foundation, but softer consumer spending and warmer seasonal weather could pressure discretionary demand. The balance between these forces — margin execution versus traffic recovery — will likely define the narrative heading into the holiday quarter and beyond.

Integrating AI Tools Into My Research Process

In my analysis of names like GOOS, I often turn to Tickeron’s AI-powered tools to cross-check patterns and fundamentals. The AI Screener helps filter stocks by technical signals, industry metrics, and performance data, giving a clearer view of how earnings events align with broader trends. It has become a useful step in my routine for contextualizing results like these without replacing traditional due diligence.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: GOOS

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


GOOS's MACD Histogram crosses above signal line

The Moving Average Convergence Divergence (MACD) for GOOS turned positive on November 02, 2026. Looking at past instances where GOOS's MACD turned positive, the stock continued to rise in 34 of 41 cases over the following month. The odds of a continued upward trend are 83%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on GOOS as a result. In 70 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 81%.

GOOS moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for GOOS crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 62%.

Following a +8.34% 3-day Advance, the price is estimated to grow further. Considering data from situations where GOOS advanced for three days, in 177 of 267 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.

The Aroon Indicator entered an Uptrend today. In 102 of 142 cases where GOOS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 72%.

Bearish Trend Analysis

The 10-day RSI Indicator for GOOS moved out of overbought territory on November 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 16 similar instances where the indicator moved out of overbought territory. In 14 of the 16 cases, the stock moved lower in the following days. This puts the odds of a move lower at 88%.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where GOOS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

GOOS broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Seasonality Score of 29 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 55 (best 1 - 100 worst), indicating fairly steady price growth. GOOS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 66 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.636) is normal, around the industry mean (2.940). P/E Ratio (14.932) is within average values for comparable stocks, (13.961). GOOS's Projected Growth (PEG Ratio) (3.220) is very high in comparison to the industry average of (0.686). Dividend Yield (0.000) settles around the average of (0.328) among similar stocks. P/S Ratio (0.664) is also within normal values, averaging (0.827).

The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GOOS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.

Notable companies

The most notable companies in this group are VF Corp (NYSE:VFC), G-III Apparel Group Ltd (NASDAQ:GIII), Canada Goose Holdings (NYSE:GOOS), Lakeland Industries (NASDAQ:LAKE).

Industry description

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

Market Cap

The average market capitalization across the Apparel/Footwear Industry is 3.07B. The market cap for tickers in the group ranges from 1.66K to 25.98B. HMRZF holds the highest valuation in this group at 25.98B. The lowest valued company is SQBGQ at 1.66K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Industry was 3%. For the same Industry, the average monthly price growth was 4%, and the average quarterly price growth was 2%. JXG experienced the highest price growth at 33%, while PLCE experienced the biggest fall at -23%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Industry was 78%. For the same stocks of the Industry, the average monthly volume growth was 8% and the average quarterly volume growth was 68%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 52
Price Growth Rating: 52
SMR Rating: 72
Profit Risk Rating: 91
Seasonality Score: 12 (-100 ... +100)
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General Information

a manufacturer of outerwear for men, women and children

Industry ApparelFootwear

Industry
Apparel Or Footwear
Address
100 Queens Quay East
Phone
+1 416 780-9850
Employees
4552
Web
https://www.canadagoose.com
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Canada Goose (GOOS) Q2 Fiscal 2027: 280-Basis-Point Gross Margin Gain Offsets DTC Comp Sales Decline