Alibaba on Sunday tore through last year's Singles Day sales record, racking up more than $30.8 billion in the 24-hour shopping event.
Gross merchandise value (GMV), a figure that shows sales across the Chinese e-commerce giant's various shopping platforms, surpassed last year's $25.3 billion record at around 5:34 p.m. SIN/HK (4:34 a.m. ET) on Sunday, and kept marching higher through the rest of the day.