Instagram will not allow “inauthentic” likes.
The photo & video-sharing platform, owned by Facebook, has started to delete fake likes/comments – i.e. those coming from accounts via third-party apps that falsely bump up popularity. Users will be notified of the deletion and encouraged to revoke their access from the popularity boosting apps, so that their account activity is more genuine.
Earlier this year, Instagram increased its anti-harassment scrutiny, by introducing a new technology for detecting bullying comments on photos/captions in order to filter out detrimental activity on the website. Instagram’s moves comes amidst increasing awareness and action among social networking platforms to restrict fake news, online harassment and hate speech.