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Oct 30, 2026
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FXG, PBJ, and PSCC: Comparing Consumer Staples ETF Strategies

FXG, PBJ, and PSCC: Comparing Consumer Staples ETF Strategies

Key Takeaways

  • All three funds target consumer staples, but they apply three different construction methods: a multi-factor smart-beta screen (FXG), a concentrated food-and-beverage quant index (PBJ), and a market-cap-weighted small-cap index (PSCC).
  • Cost efficiency differs sharply: PSCC charges a low 0.29% expense ratio, while FXG and PBJ each charge roughly 0.63%.
  • Diversification depth varies: FXG holds about 41 names across the broadest subsector range, whereas PBJ (roughly 31 holdings) and PSCC (about 30 holdings) are more concentrated.
  • Risk profiles diverge: PSCC carries the highest volatility because of its small-capitalization tilt, while PBJ skews toward large-cap quality names.
  • Tickeron AI Verdict: FXG offers the most balanced risk-adjusted positioning of the three.

Introduction

Consumer staples ETFs often get lumped together as a defensive allocation, yet their underlying index designs can lead to quite different risk and return outcomes. Looking at FXG, PBJ, and PSCC side by side shows how a factor-based broad approach, a focused food-and-beverage mandate, and a small-cap benchmark tracker each bring distinct characteristics to the same sector theme. Examining their construction, holdings, and concentration levels helps clarify which structure may align best with an investor’s volatility tolerance and outlook on the staples space. I also checked this using Tickeron’s AI Screener to see how the funds stack up against peers in the industry.

First Trust Consumer Staples AlphaDEX Fund (FXG) Overview

FXG aims to follow the StrataQuant Consumer Staples Index, which applies the AlphaDEX multi-factor methodology to select stocks from the Russell 1000. The process combines growth measures like price and sales growth with value metrics such as book-value-to-price and cash-flow-to-price. The fund typically holds around 41 securities, with the top 10 accounting for roughly 41% of assets. Notable positions include Cardinal Health, Freshpet, Post Holdings, Pilgrim's Pride, McCormick, and Ingredion. Consumer defensive exposure sits near 79%, alongside about 13% in healthcare and a smaller consumer cyclical portion. The expense ratio stands at 0.63%, and the index is reconstituted quarterly.

Invesco Food & Beverage ETF (PBJ) Overview

PBJ tracks the Dynamic Food & Beverage Intellidex Index, a rules-based equal-weighted approach that selects about 30 U.S. food-and-beverage companies through a quantitative mix of price momentum, earnings momentum, quality, and management-action signals. The fund is non-diversified with roughly 31 holdings; top names include Coca-Cola, Corteva, Monster Beverage, Starbucks, Archer-Daniels-Midland, and PepsiCo. Consumer defensive holdings make up 78% to 82% of the portfolio, with modest consumer cyclical and basic-materials exposure. The expense ratio is 0.63% net. Its large-cap quality bias tends to give it a steadier profile.

Invesco S&P SmallCap Consumer Staples ETF (PSCC) Overview

PSCC follows the S&P SmallCap 600 Capped Consumer Staples Index, a market-cap-weighted selection from the S&P SmallCap 600. It holds approximately 30 securities, with leading positions such as Conagra Brands, Lamb Weston, Molson Coors, PriceSmart, Campbell's, and Chefs' Warehouse. Consumer defensive exposure exceeds 90%, and the top 10 holdings represent 60% to 68% of assets. The expense ratio is 0.29%. Its small-cap focus generally translates to greater volatility and lower liquidity compared with larger-cap peers.

The Consumer Staples Landscape Today

The sector continues to navigate persistent input-cost pressures, normalizing supply chains, and shifting consumer behavior toward private-label options. In food and beverage, pricing power has faced tests as shoppers trade down, while regulatory attention on labeling adds another layer of complexity. Small-cap staples names remain especially sensitive to financing costs and operating leverage. Defensive flows into staples often increase during uncertain periods, yet differences between large-cap quality, mid-cap value, and small-cap growth have become more pronounced in recent cycles.

Performance Patterns and Positioning

Recent performance has reflected these structural differences. PSCC has displayed the largest swings, consistent with its small-cap concentration and sensitivity to individual earnings reports. FXG has shown more stable relative results, supported by a wider holdings base and a beta of roughly 0.5 to 0.7 versus the broader market. PBJ falls in between, with large-cap names offering some stability but the narrower food-and-beverage mandate limiting breadth. Concentration risk remains highest in PSCC, while FXG’s modified equal weighting helps moderate single-name exposure.

Tickeron AI Verdict

Considering diversification, cost structure, momentum characteristics, and risk-adjusted positioning, the Tickeron AI assessment points to FXG as offering the most balanced profile among the three. While PSCC has the lowest fee, its small-cap tilt and volatility reduce its risk-adjusted appeal, and PBJ’s concentrated mandate limits breadth. FXG combines broader holdings, a multi-factor screen, and a more even large- and mid-cap mix for a comparatively smoother ride within the staples theme. This view is based on observable fund characteristics rather than a personalized recommendation.

Using Tickeron’s AI Screener in Practice

In my own analysis workflow, Tickeron’s AI Screener has become a regular part of the process for quickly filtering ETFs by industry, volatility, and performance metrics. It surfaces relevant comparisons and technical signals efficiently, allowing more time to focus on how different structures align with portfolio goals.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: FXG, PBJ, PSCC

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


FXG in downward trend: price dove below 50-day moving average on October 26, 2026

FXG moved below its 50-day moving average on October 26, 2026 date and that indicates a change from an upward trend to a downward trend. In 39 of 50 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 78%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FXG as a result. In 69 of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 72%.

The 50-day moving average for FXG moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FXG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

FXG broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where FXG's RSI Indicator exited the oversold zone, 20 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 87%.

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Moving Average Convergence Divergence (MACD) for FXG just turned positive on October 06, 2026. Looking at past instances where FXG's MACD turned positive, the stock continued to rise in 35 of 47 cases over the following month. The odds of a continued upward trend are 74%.

The 10-day moving average for FXG crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.

Following a +1.51% 3-day Advance, the price is estimated to grow further. Considering data from situations where FXG advanced for three days, in 261 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.

The Aroon Indicator entered an Uptrend today. In 181 of 273 cases where FXG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 66%.

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), Procter & Gamble Company (NYSE:PG), PepsiCo (NASDAQ:PEP), Altria Group (NYSE:MO), CVS HEALTH Corp (NYSE:CVS), McKesson Corp (NYSE:MCK), Mondelez International (NASDAQ:MDLZ), Kroger Co (The) (NYSE:KR), Archer Daniels Midland Company (NYSE:ADM), Constellation Brands (NYSE:STZ).

Industry description

The investment seeks investment results that correspond generally to the price and yield (before the fund's fees and expenses) of an equity index called the StrataQuant® Consumer Staples Index. The fund will normally invest at least 90% of its net assets (including investment borrowings) in the securities that comprise the index. The index is a modified equal-dollar weighted index to objectively identify and select stocks from the Russell 1000® Index in the consumer staples sector that may generate positive alpha relative to traditional passive-style indices through the use of the AlphaDEX® selection methodology.

Market Cap

The average market capitalization across the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF is 49.76B. The market cap for tickers in the group ranges from 3.24B to 399.36B. KO holds the highest valuation in this group at 399.36B. The lowest valued company is FRPT at 3.24B.

High and low price notable news

The average weekly price growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was 5%. For the same ETF, the average monthly price growth was 30%, and the average quarterly price growth was 55%. CLX experienced the highest price growth at 1%, while SFM experienced the biggest fall at -30%.

Volume

The average weekly volume growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was -21%. For the same stocks of the ETF, the average monthly volume growth was 1% and the average quarterly volume growth was -8%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 48
Price Growth Rating: 49
SMR Rating: 59
Profit Risk Rating: 70
Seasonality Score: 39 (-100 ... +100)
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General Information

Category ConsumerStaples

Category
Consumer Defensive
Address
First Trust Exchange-Traded Alphadex Fd120 East Liberty Drive, Suite 400Wheaton
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