Heineken Invests $3.1 Billion To Get More Cheers From China
Heineken N.V.wants a bigger sip of the Chinese market - by owning a stake in China Resources Beer (CR Beer).
By buying 41% of CR beer for $3.1 billion, the Dutch brewery will hand over its Chinese operation to CR. The deal also allows CR Beer to sell the Heineken beverage in China and to own 0.9% of Heineken N.V.’s equity.
The partnership seems to be Heineken’s big move to boost its sales in China, given the company only had 0.5% share in the world’s largest beer market as of last year (as Euromonitor data suggests).
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
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