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Jun 07, 2019
How American Eagle Outfitters Survived the Retail Apocalypse - The Motley Fool

How American Eagle Outfitters Survived the Retail Apocalypse - The Motley Fool

Many mall-based apparel retailers crumbled over the past decade due to shifting fashion trends, the rise of fast-fashion rivals and e-tailers, and sluggish mall traffic. However, one retailer that has weathered the retail apocalypse with style is American Eagle Outfitters (NYSE: AEO), which posted 6% comparable-store sales growth during the first quarter.

Related Ticker: AEO

AEO in upward trend: 10-day moving average crossed above 50-day moving average on October 02, 2026

The 10-day moving average for AEO crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 85%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on September 24, 2026. You may want to consider a long position or call options on AEO as a result. In 60 of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 74%.

The Moving Average Convergence Divergence (MACD) for AEO just turned positive on September 23, 2026. Looking at past instances where AEO's MACD turned positive, the stock continued to rise in 27 of 41 cases over the following month. The odds of a continued upward trend are 66%.

AEO moved above its 50-day moving average on September 28, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +9.41% 3-day Advance, the price is estimated to grow further. Considering data from situations where AEO advanced for three days, in 205 of 293 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.

Bearish Trend Analysis

The 10-day RSI Indicator for AEO moved out of overbought territory on September 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 19 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 68%.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where AEO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.

AEO broke above its upper Bollinger Band on September 28, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for AEO entered a downward trend on September 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.644) is normal, around the industry mean (3.366). P/E Ratio (8.923) is within average values for comparable stocks, (154.317). Projected Growth (PEG Ratio) (0.100) is also within normal values, averaging (0.517). Dividend Yield (0.029) settles around the average of (0.013) among similar stocks. P/S Ratio (0.447) is also within normal values, averaging (0.652).

The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. AEO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 46 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 89 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AEO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.

Notable companies

The most notable companies in this group are TJX Companies (NYSE:TJX), lululemon athletica (NASDAQ:LULU), Gap Inc (The) (NYSE:GAP), Abercrombie & Fitch Co (NYSE:ANF), Stitch Fix (NASDAQ:SFIX).

Industry description

Companies in the apparel and/or footwear retail industry sell clothing, accessories and footwear, for different age groups and genders. The industry’s product categories could range from basics, such as underwear, to luxury items. Some retailers source items from wholesalers or an apparel brand to sell in their stores; some others are licensed to make and market their own retail goods under particular brands. Several companies outsource production of clothing to developing/emerging economies where labor costs are relatively inexpensive. Apparel retail is often influenced by fashion trends, and many companies feel the need to adapt to what’s “in vogue” to retain customers and attract new ones. A major disruption in this industry has been the burgeoning trend in digital shopping – to compete with rapidly growing e-commerce, even traditional retail players are upping the ante on their online platforms. Much of the products’ performance in apparel/footwear retail is cyclical, i.e., economic boom times encourage consumer spending, while recessions induce thriftiness among people. Some large-cap U.S. apparel/footwear retail companies include TJX Companies Inc., Ross Stores, Inc., Lululemon Athletica Inc. and Burlington Stores, Inc.

Market Cap

The average market capitalization across the Apparel/Footwear Retail Industry is 8.75B. The market cap for tickers in the group ranges from 131.6K to 189.04B. IDEXF holds the highest valuation in this group at 189.04B. The lowest valued company is DESTQ at 131.6K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Retail Industry was 0%. For the same Industry, the average monthly price growth was -6%, and the average quarterly price growth was -7%. SFIX experienced the highest price growth at 9%, while DXLG experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Retail Industry was -12%. For the same stocks of the Industry, the average monthly volume growth was -34% and the average quarterly volume growth was -4%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 44
P/E Growth Rating: 56
Price Growth Rating: 60
SMR Rating: 64
Profit Risk Rating: 87
Seasonality Score: 43 (-100 ... +100)
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published General Information

General Information

an operator of specialty retail stores

Industry ApparelFootwearRetail

Industry
Apparel Or Footwear Retail
Address
77 Hot Metal Street
Phone
+1 412 432-3300
Employees
45000
Web
https://www.aeo-inc.com
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