People will now be able to rent Porsche cars, thanks to the German automaker's two pilot programs in the U.S.
One of the programs, called Porsche Drive, will operate only in the Atlanta area. Fully insured cars with a full tank of gas will be available for rent at prices ranging from $269 for four hours (the minimum rental allowed) in a Porsche Macan compact SUV or 718 Boxster sports car. Charges for a week with a Porsche 911 is $2,909.
The other pilot program will be available in San Francisco and Los Angeles from October 8, and is operated with the car rental firm Turo. Among the customer-owned Porsche cars listed on Turo, the latter will pick the best-rated owners (or "hosts" ) who will receive training on their cars and in customer service at Porsche's Experience Center in Los Angeles.
Some other auto majors such as General Motors and Audi also have their own car renting programs.