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Oct 27, 2026
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Rush Enterprises (RUSHA) Reports Solid Q3 with +12.4% Revenue Growth

Rush Enterprises (RUSHA) Reports Solid Q3 with +12.4% Revenue Growth

Key Takeaways

  • Rush Enterprises, Inc. (RUSHA) reported gross revenue of $2.113 billion for the third quarter ended September 30, 2026, a 12.4% increase from $1.881 billion a year earlier, topping consensus estimates of $2.05 billion.
  • Net income rose to $78.0 million, or $0.65 per diluted share, up from $66.7 million, or $0.55 per diluted share, in the prior-year quarter; earnings per share (EPS) landed in line with Wall Street's expectations.
  • New heavy-duty truck deliveries climbed to 3,994 units from 3,215 a year ago, while aftermarket products and services revenue increased to $679.9 million from $642.7 million.
  • The board declared a quarterly cash dividend of $0.14 per share, payable December 10 to stockholders of record November 11, alongside $10.3 million in share repurchases during the quarter.
  • Management noted that quoting and new order activity have slowed as customers await final 2027 emissions rules from the Environmental Protection Agency (EPA), which could affect the timing of future vehicle purchases.

Why These Results Matter in Context

Rush Enterprises operates the largest network of commercial vehicle dealerships in North America, so its quarterly numbers serve as a useful gauge of the commercial truck cycle. After a lengthy freight downturn that pressured new vehicle demand through much of 2024 and 2025, investors have been waiting for signs that fleet replacement is picking up. The third-quarter report comes as Class 8 order backlogs improve and deferred demand starts to translate into actual deliveries. Because the company’s model covers new and used truck sales, aftermarket parts and service, plus leasing and rental, the update also shows how higher-margin recurring revenue is performing alongside vehicle volume growth. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

Breaking Down the Reported Numbers

For the third quarter ended September 30, 2026, RUSHA posted gross revenue of $2.113 billion, up 12.4% from $1.881 billion in the same period last year. Net income reached $78.0 million, or $0.65 per diluted share, compared with $66.7 million, or $0.55 per diluted share, a year earlier. Revenue surpassed consensus estimates of roughly $2.05 billion, while EPS aligned with analyst forecasts.

Aftermarket products and services revenue hit $679.9 million, up from $642.7 million, and leasing and rental revenue rose 5.3% to $98.2 million. The company delivered 3,994 new heavy-duty trucks, 3,819 medium-duty commercial vehicles, 1,418 light-duty commercial vehicles, and 1,913 used commercial vehicles during the quarter. It closed the period with $226.4 million in cash and cash equivalents.

How the Market Is Reacting

The third-quarter results came across as a steady performance, with revenue beating expectations and EPS matching consensus, showing an improvement from the previous quarter. New heavy-duty truck sales increased 24.4% year over year, which outpaced the broader industry and helped maintain a positive tone around the stock. At the same time, the report included a cautionary note: management indicated that quoting and new order activity has eased lately as customers wait for final EPA 2027 emissions regulations, and manufacturer pricing for 2027 model year vehicles remains uncertain. This regulatory overhang could shift some buying decisions into next year, even though underlying demand for Class 8 trucks stays healthy.

What to Watch Going Forward

Looking ahead, several factors stand out for RUSHA. The timing and details of the EPA’s final 2027 emissions rules will be critical. Until those rules are set, customers may hold off on purchases, and management has warned that supply capacity limits could influence delivery timing even as the backlog supports solid sales into the fourth quarter and early 2027.

Medium-duty sales remain another area of focus. Management sounded optimistic about medium-duty opportunities into early 2027 but pointed out that production delays and limited manufacturer availability could create hurdles, which is why the company built inventory during the quarter to prepare for possible constraints.

Used truck and leasing segments also deserve attention. Used truck demand stayed resilient, with sales rising 5.5% year over year, and management expects that strength to continue through the fourth quarter. Rental demand should remain firm as well, though leasing demand could soften in early 2027 as customers who bought replacement vehicles ahead of expected price increases step back. The recently completed 50/50 joint venture with MCT Companies, which added refrigerated-transport dealerships, is worth following as a possible contributor to future results.

Using Tickeron’s AI Screener in My Process

When reviewing earnings like these, I often rely on Tickeron’s AI Screener to quickly filter peers and spot patterns in fundamentals or technicals that might not stand out in the raw numbers. It lets me scan for similar companies by industry, market cap, or performance metrics, which helps refine my own view on whether the results signal broader sector momentum. The tool’s customizable filters make it straightforward to test ideas without spending hours on manual checks, and I find it especially useful right after a report like this one lands.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: RUSHA

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


RUSHA in upward trend: price may jump up because it broke its lower Bollinger Band on October 07, 2026

RUSHA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 29 of 36 cases where RUSHA's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 81%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where RUSHA's RSI Indicator exited the oversold zone, 17 of 22 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 77%.

The Momentum Indicator moved above the 0 level on October 21, 2026. You may want to consider a long position or call options on RUSHA as a result. In 56 of 77 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.

The Moving Average Convergence Divergence (MACD) for RUSHA just turned positive on October 20, 2026. Looking at past instances where RUSHA's MACD turned positive, the stock continued to rise in 40 of 55 cases over the following month. The odds of a continued upward trend are 73%.

Following a +2.44% 3-day Advance, the price is estimated to grow further. Considering data from situations where RUSHA advanced for three days, in 231 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 41 of 69 cases where RUSHA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 59%.

The 10-day moving average for RUSHA crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 75%.

The 50-day moving average for RUSHA moved below the 200-day moving average on October 23, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where RUSHA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.

The Aroon Indicator for RUSHA entered a downward trend on October 22, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 13 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 36 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.

The Tickeron Seasonality Score of 37 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 54 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.271) is normal, around the industry mean (1.359). P/E Ratio (19.895) is within average values for comparable stocks, (11.327). Projected Growth (PEG Ratio) (0.200) is also within normal values, averaging (0.695). Dividend Yield (0.012) settles around the average of (0.012) among similar stocks. P/S Ratio (0.813) is also within normal values, averaging (0.919).

The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating steady price growth. RUSHA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

Industry description

The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).

Market Cap

The average market capitalization across the Automotive Aftermarket Industry is 4.25B. The market cap for tickers in the group ranges from 1.57M to 40.75B. CVNA holds the highest valuation in this group at 40.75B. The lowest valued company is GORV at 1.57M.

High and low price notable news

The average weekly price growth across all stocks in the Automotive Aftermarket Industry was -2%. For the same Industry, the average monthly price growth was -9%, and the average quarterly price growth was -19%. KXIN experienced the highest price growth at 9%, while AZI experienced the biggest fall at -29%.

Volume

The average weekly volume growth across all stocks in the Automotive Aftermarket Industry was 8%. For the same stocks of the Industry, the average monthly volume growth was 17% and the average quarterly volume growth was -34%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 57
Price Growth Rating: 68
SMR Rating: 76
Profit Risk Rating: 85
Seasonality Score: 23 (-100 ... +100)
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General Information

an operator of commercial vehicle dealerships

Industry AutomotiveAftermarket

Industry
Wholesale Distributors
Address
555 IH 35 South
Phone
+1 830 302-5200
Employees
7937
Web
https://www.rushenterprises.com
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