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Sergey Savastiouk's Avatar
published in Blogs
Mar 12, 2023

Since the beginning of the year shares of Salesforce (CRM, $186.61) increased by nearly 22%

Salesforce, the global leader in customer relationship management (CRM) software, has had a strong start to the year with its shares rising by over 22% since the beginning of 2023. The company's growth strategy and its commitment to "disciplined growth" have been applauded by Bank of America, which has predicted a 26% upside in Salesforce's stock.

Bank of America's bullish outlook for Salesforce is based on the company's strong fundamentals and its ability to deliver sustainable growth. The bank noted that Salesforce's recent acquisition of Slack Technologies, the popular workplace messaging platform, will help the company expand its product offerings and boost its revenue growth in the coming years.

Moreover, Salesforce's focus on "disciplined growth" is expected to pay off in the long run. The company's CEO, Marc Benioff, has emphasized the importance of balancing growth with profitability and has made several strategic acquisitions to strengthen its position in the market. Salesforce's acquisition of Tableau Software, a leading data analytics company, is a prime example of its disciplined growth strategy.

In addition to Bank of America's bullish outlook, technical analysis of Salesforce's stock suggests that it may be a good time for traders to consider buying the stock or exploring call options. The Bollinger Bands, a popular technical analysis tool used to measure a stock's volatility, suggest that Salesforce's stock may jump back above the lower band and head toward the middle band.

Historical data shows that in 27 out of 37 cases where Salesforce's stock price broke its lower Bollinger Band, its price rose further in the following month. This suggests that the odds of a continued upward trend for Salesforce's stock are 73%.

In conclusion, Salesforce has set itself up for long-term success thanks to its solid fundamentals, focused growth plan, and recent acquisitions. Salesforce's shares might rise by 26%, according to technical stock analysis and Bank of America's bullish view. Given that historical data indicates there is a strong likelihood of a continuing upward trend, traders might want to think about purchasing the stock or investigating call options.

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