Specialty Online Service Firms Show Huge Discrepancies in Post-Meltdown Performances
The impact of the COVID-19 virus has been felt in almost every industry. In some cases the global health crisis has helped boost sales, especially for a number of online retailers and other companies that benefit from people working at home. However, the services offered by online firms have made a big difference.
Three companies that have seen extremely different results since the March low are TripAdvisor (TRIP), Yelp (YELP), and Zillow (Z). If you look at the services offered by these three companies, and if you think about what is happening within the industries they serve, you would be right to assume that Zillow has fared much better than TripAdvisor or Yelp in the last four and a half months.
TripAdvisor serves the travel industry and travel has slowed to a crawl as a result of the virus. Yelp provides reviews of restaurants and other businesses. With the economy coming to a halt or at least partially shutdown in almost all parts of the country, reviews of local businesses and traffic to Yelp has likely declined greatly.
Zillow offers various real estate services including buying and selling of homes, mortgages, and rental services. The real estate industry is changing drastically as a result of the virus and Zillow appears to be benefitting from that fundamental change.
All three of these companies will report earnings on August 6. Looking at Tickeron’s Outlook for the three, the outlook is a positive one. Tickeron has a positive outlook on this group and predicts a further increase by more than 4.00% within the next month with a likelihood of 59%.
The Scorecard shows a strong buy rating on TripAdvisor and buy ratings for both Yelp and Zillow.
The fundamental analysis indicators aren’t great for any of the three stocks. TripAdvisor shows three positive ratings and three negative readings. Yelp show two positive ratings and two negative ratings.
Also in the image above, look at the price changes for the past year. Zillow is up 38.2%, Yelp is down 30.14%, and TripAdvisor is down 47.19%. Since the March bottom in the market Zillow is up over 117% while TripAdvisor and Yelp are up less than 35%. The S&P is up over 47% since March 23.
Looking at the technical analysis screener we see that these three stocks show far more positive ratings. All three stocks have bullish signals from the MACD and Momentum indicators. Zillow and TripAdvisor both have bullish signals from the AROON indicator and Yelp gets a positive reading from the moving averages.
Since the beginning of July, all three stocks have outperformed the overall market and are carrying some upward momentum heading into their earnings reports.
Looking at the current EPS estimates for the three, expectations have been ratcheted down across the board. TripAdvisor was expected to earn $0.01 and is now expected to lose $0.66 per share. That is the biggest adjustment of the three and it marks the biggest change compared to last year.
Three months ago Yelp was expected to lose $0.34 for the quarter and now the expectations are for a loss of $0.51. The company earned $0.16 per share last year, so like TripAdvisor, the expectations are pretty bad.
Zillow has seen the smallest change in the EPS estimate, dropping from an expected loss of $0.36 to a loss of $0.49. The company lost $0.14 per share last year, but that hasn’t kept the stock from rallying.
One area where there seems to be a pretty strong consensus is in the analysts’ ratings. The buy percentage for TripAdvisor is 27.3%, Yelp’s is only 20%, and Zillow’s is 40.9%. The average buy percentage for stocks in general falls between 65% and 75%.
All three companies have short interest ratios that are higher than the average stock. The average ratio falls in the 3.0 range and that means TripAdvisor’s ratio is only slightly higher than average. Yelp and Zillow both show rather high short interest ratios and that could help the stocks move higher should earnings surprise investors in a positive manner. When short sellers have to cover their positions they have to buy the shares. If a stock is already rallying, short covering can add tremendous buying pressure to an already rising stock.
Overall it looks like the technical indicators are pointing to potential short-term gains for these three stocks. The sentiment indicators seem to suggest that any positives out of the earnings reports could help push the stocks higher. With so much bearish sentiment from analysts and short sellers, expectations seem to be pretty low. The fundamentals aren’t all that great for any of these three stocks at this time, but fundamental analysis is more long term in its outlook.
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Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.
YELP in downward trend: 10-day moving average crossed below 50-day moving average on August 17, 2026
The 10-day moving average for YELP crossed bearishly below the 50-day moving average on August 17, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 13 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 72%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on August 26, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on YELP as a result. In 63 of 98 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 64%.
YELP moved below its 50-day moving average on August 10, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YELP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.
The Aroon Indicator for YELP entered a downward trend on September 11, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where YELP's RSI Indicator exited the oversold zone, 22 of 30 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 73%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 10 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.96% 3-day Advance, the price is estimated to grow further. Considering data from situations where YELP advanced for three days, in 181 of 296 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
YELP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Seasonality Score of 24 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 53 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.838) is normal, around the industry mean (5.843). P/E Ratio (10.546) is within average values for comparable stocks, (27.560). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (27.634). Dividend Yield (0.000) settles around the average of (0.048) among similar stocks. P/S Ratio (0.898) is also within normal values, averaging (69.922).
The Tickeron Price Growth Rating for this company is 74 (best 1 - 100 worst), indicating slightly worse than average price growth. YELP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 77 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YELP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
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General Information
a company that hosts an online database of user generated reviews of local businesses
Industry InternetSoftwareServices
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