Abhoy Sarkar's Avatar
published in Blogs
May 20, 2021
ViacomCBS (VIAC, $41.12)  stock gets double upgrade from Bank of America analyst

ViacomCBS (VIAC, $41.12)  stock gets double upgrade from Bank of America analyst

ViacomCBS   got a double upgrade from Bank of America analyst Jessica Reif Ehrlich, who boosted rating on the media company’s shares  to buy from underperform.  Ehrlich  also hiked share-price target to $53 from $38.

Ehrlich cited Viacom’s “scarcity value in an industry facing consolidation.”  She indicated that various recent press reports  have suggested Viacom as a potential target “with several assets that could command a premium."

The analyst emphasized that Viacom’s variegated content  consisting of 140,000-plus TV episodes and 3,600-plus films across sports, movies, comedy, news, children, etc. “has value as an entire entity or if sold in individual parts.”

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