Both VOOV and VTV are passively managed, large-cap value exchange-traded funds sponsored by Vanguard, yet they are not identical products. They compete directly for the same investor goal — broad, low-cost exposure to large U.S. value stocks — but they arrive at that exposure through different underlying indexes and weighting schemes. Comparing them matters because subtle differences in sector composition, technology weight, volatility, and expense ratio can meaningfully shape long-term outcomes. For investors deciding between the two, this ETF comparison clarifies how each fund is built, where it is positioned, and how relative positioning has behaved across recent market cycles.
The VOOV ETF seeks to track the S&P 500 Value Index, which measures large-capitalization U.S. companies exhibiting value characteristics within the S&P 500. Launched in 2010, it is a passively managed fund that uses a full-replication approach, holding roughly 440 securities. Its expense ratio is 0.07%.
Because the index is drawn from the S&P 500, VOOV retains notable exposure to mega-cap technology names. Its top holdings include Apple (AAPL), Amazon.com (AMZN), ExxonMobil (XOM), Walmart (WMT), Intel (INTC), Costco (COST), Bank of America (BAC), Tesla (TSLA), Chevron (CVX), and Merck (MRK). The top ten positions account for roughly a quarter of the portfolio. Sector allocation skews toward information technology, followed by financials and healthcare. This means VOOV behaves as a value-tilted slice of the S&P 500 rather than a deeply contrarian value strategy. One thing that stands out when I review holdings is how the tech tilt keeps it more connected to broader market sentiment.
The VTV ETF seeks to track the CRSP US Large Cap Value Index, which selects and weights large-cap U.S. stocks based on multiple value factors. Launched in 2004, it is a passively managed, full-replication fund holding roughly 310 securities, with an expense ratio of just 0.03%.
VTV is structured around a more traditional value profile. Its largest holdings include Berkshire Hathaway (BRK.B), JPMorgan Chase (JPM), ExxonMobil (XOM), Johnson & Johnson (JNJ), Walmart (WMT), Micron Technology (MU), AbbVie (ABBV), Procter & Gamble (PG), Caterpillar (CAT), and Chevron (CVX). Sector exposure is dominated by financials, with healthcare, technology, and industrials rounding out the top four. Compared with VOOV, technology carries a smaller weight, and the fund is less concentrated in megacap tech leadership. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
Both funds operate within the large-cap value segment, which has drawn renewed attention as investors rotate away from high-multiple growth and artificial-intelligence-linked names toward cash-generating, dividend-paying businesses. The macro environment — shaped by interest rate expectations, inflation dynamics, and sector rotation — has favored financials, energy, healthcare, and industrials, sectors that carry greater weight in VTV. Meanwhile, VOOV retains a larger allocation to technology, keeping it more correlated with the broader S&P 500 and with megacap earnings cycles. Regulatory developments, commodity price trends, and shifts in bank profitability all influence these funds' sector exposures, making relative positioning a key differentiator in the current environment.
Across recent weeks and market cycles, the two funds have generally moved in the same direction but with different magnitudes. VOOV, with its higher technology weighting and beta of roughly 0.86, has tended to be more responsive to megacap tech earnings and growth-oriented sentiment. VTV, with a beta near 0.75 and heavier financials, healthcare, and industrial exposure, has exhibited a comparatively steadier, more defensive profile. When value leadership broadens beyond technology — driven by bank earnings, energy prices, or defensive staples — VTV's sector mix has historically positioned it to capture that rotation more directly. These differences in fund performance reflect structural composition rather than isolated one-day price moves. From what I see, the lower beta in VTV offers a modest cushion during periods of tech volatility.
Based on observable structural factors, Tickeron's AI would currently favor VTV over VOOV. The Vanguard Value ETF combines a lower expense ratio (0.03% versus 0.07%), a more diversified and less technology-concentrated sector profile, and a lower market beta, which together suggest a more consistent, cost-efficient value-factor exposure. While VOOV offers a convenient value-tilted slice of the S&P 500, its heavier megacap tech weighting introduces greater correlation to growth dynamics. For investors seeking durable, low-cost large-cap value positioning with reduced volatility, VTV presents the more compelling structural profile across recent market conditions.
In my analysis of these value ETFs, I frequently rely on Tickeron’s AI Screener to compare sector weights, betas, and holdings across similar funds. The platform lets me quickly filter by index methodology, expense ratios, and recent performance patterns, which helps confirm that VTV’s lower cost and broader diversification stand out. It is a practical step that complements traditional research without replacing it.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
VTV may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 33 of 36 cases where VTV's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 90%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on VTV as a result. In 72 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 83%.
The Moving Average Convergence Divergence (MACD) for VTV just turned positive on October 08, 2026. Looking at past instances where VTV's MACD turned positive, the stock continued to rise in 43 of 56 cases over the following month. The odds of a continued upward trend are 77%.
VTV moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for VTV crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 77%.
Following a +1.18% 3-day Advance, the price is estimated to grow further. Considering data from situations where VTV advanced for three days, in 290 of 348 cases, the price rose further within the following month. The odds of a continued upward trend are 83%.
The Aroon Indicator entered an Uptrend today. In 278 of 351 cases where VTV Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 79%.
The 10-day RSI Indicator for VTV moved out of overbought territory on October 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 52 similar instances where the indicator moved out of overbought territory. In 34 of the 52 cases, the stock moved lower in the following days. This puts the odds of a move lower at 65%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 16 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Category LargeValue