WIX operates a cloud-based platform that enables users to create websites, handle e-commerce, and manage operations, with an expanding emphasis on AI capabilities. The latest results carry particular significance as they provide an early look at traction for Base44, the AI coding platform acquired about a year ago and positioned as a central growth driver. Investors are assessing whether increased marketing spending can sustain revenue gains without pressuring margins, and whether AI-related expenses stay manageable. The period also marked the first anniversary for the initial Base44 user group, giving an initial view of retention trends that will influence longer-term expectations.
Revenue for the third quarter of 2026 reached $570.17 million, marking a 12.9% rise from $505.19 million a year earlier. Bookings climbed 11% to $573 million. Adjusted earnings per share of $1.42 topped consensus forecasts, although they fell from $1.68 in the prior-year quarter amid stepped-up investments. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
On a GAAP basis, the company recorded a net loss of $13.7 million, or $0.32 per share, versus a smaller loss of $0.589 million, or $0.01 per share, last year. The increase stemmed mainly from stock-based compensation and Base44 earnout expenses, items excluded from adjusted figures. Non-GAAP gross margin remained at 69%, unchanged from the prior year and up two points sequentially, aided by gains from the proprietary Base 1 AI model. Base44’s non-GAAP gross margin rose to 58%, a notable improvement from near zero earlier in the year. Cash and equivalents stood at roughly $1.05 billion, with $1.63 billion in short- and long-term debt.
Shares of WIX moved modestly higher right after the release, as investors balanced the beat on adjusted earnings against the wider GAAP loss and a modest cut to full-year free cash flow margin guidance. Attention focused on Base44’s stronger-than-expected demand and retention metrics, along with the co-CEO appointment. The decision to lower the free cash flow margin target to around 16% from a prior high-teens range highlighted the costs of pursuing share in the AI coding space.
Fourth-quarter revenue is expected to grow at a low-double-digit rate year over year, with full-year 2026 still projected in the low-to-mid-teens range. Bookings are anticipated to continue trailing revenue growth, a pattern worth tracking for its implications on revenue timing. Base44’s non-GAAP gross margin is projected to finish the year above 60% and move closer to the core business margin next year as AI inference costs decline with the Base 1 model. Retention trends in newer cohorts and the shift toward annual subscriptions also merit attention. A roughly $10 million working capital headwind is expected in the fourth quarter from GPU prepayments, while higher sales and marketing outlays, including enterprise team expansion, may affect near-term margins even as they support growth. The co-CEO arrangement and upcoming product updates such as Wix Studio Two will provide further signals on execution.
When analyzing earnings like these, I frequently rely on Tickeron’s AI Screener to quickly filter for stocks with similar technical patterns, fundamentals, and momentum characteristics. It helps surface relevant comparisons without manual effort and supports a more structured approach to evaluating how names like WIX fit within broader market trends. The tool has become a regular part of my workflow for earnings season reviews.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
WIX moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend. In 29 of 36 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 81%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on WIX as a result. In 62 of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 77%.
The Moving Average Convergence Divergence Histogram (MACD) for WIX turned negative on November 02, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 32 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 73%.
The 10-day moving average for WIX crossed bearishly below the 50-day moving average on November 06, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 62%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WIX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
The Aroon Indicator for WIX entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator entered the oversold zone -- be on the watch for WIX's price rising or consolidating in the future. That's also the time to consider buying the stock or exploring call options.
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
Following a +5.37% 3-day Advance, the price is estimated to grow further. Considering data from situations where WIX advanced for three days, in 223 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 79%.
WIX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron Valuation Rating of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-1.829) is normal, around the industry mean (16.360). P/E Ratio (-22.184) is within average values for comparable stocks, (53.310). Projected Growth (PEG Ratio) (0.142) is also within normal values, averaging (3.696). Dividend Yield (0.000) settles around the average of (0.434) among similar stocks. P/S Ratio (1.979) is also within normal values, averaging (104.492).
The Tickeron Seasonality Score of 14 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating steady price growth. WIX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WIX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of web development, design, and management solutions and applications
Industry ComputerCommunications