YETI Holdings, Inc. (YETI) is a consumer discretionary stock — a global designer, retailer, and distributor of coolers, drinkware, and outdoor gear headquartered in Austin, Texas. The $54 central target used here is the arithmetic mean of the verified individual analyst price targets collected, not an independently published "consensus" figure. Aggregators corroborate the picture: Yahoo Finance and StockAnalysis show a roughly $54 average, while MarketWatch reports a $54.25 average across 18 ratings and MarketBeat cites a $55.20 average across 17 analysts.
The range is unusually wide — from $44 at UBS to $80 at Jefferies — which signals real disagreement rather than a tidy Street view. On the cautious side, Morgan Stanley (Equal Weight) holds a $48 target, Goldman Sachs is at $45, and Canaccord at $46, with several firms citing uneven U.S. demand and execution risk. On the constructive side, Jefferies ($80), Roth MKM ($62), KeyBanc ($57), Raymond James ($56), Baird ($55), Piper Sandler ($54), and B. Riley ($54) lean on margin expansion, international growth, and a broadening product portfolio. Stifel upgraded the stock to Buy with a $50 target in September, while Ladenburg Thalmann initiated coverage at $52 in October. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
The latest verified price is about $38.49, down roughly 10% after YETI reported third-quarter fiscal 2026 results and lowered its full-year outlook. Reaching $54 would require an approximate 40% advance — a very large move by any standard, and one that would carry the stock back near its 52-week high of about $53.99.
The path would need to run through a fundamental reversal of the very concern that triggered the selloff: slowing U.S. demand. While YETI beat on adjusted EPS (earnings per share) at $0.91, revenue of $509.4 million missed expectations, and management cut adjusted sales growth guidance to about 6% from 7%–8% and adjusted EPS to $2.90–$2.95. A move toward $54 would likely require investors to re-rate the stock on a recovering consumer, sustained margin gains, and continued international momentum.
Several verified fundamentals remain supportive. Adjusted gross margin expanded 310 basis points to 59.0%, helped by lower tariff costs. Drinkware sales reaccelerated to 8% growth, and international sales surged 19% to $119.1 million, now roughly 23% of revenue. YETI's first investor day outlined a 2025–2030 framework targeting mid- to high-single-digit annual sales growth and faster adjusted EPS growth, plus a goal of $700 million in Bags and Soft Coolers sales by 2030. A $100-million efficiency program (Project Upcycle) and a commitment to return at least 50% of free cash flow through buybacks add further support, alongside a modest forward P/E (price-to-earnings ratio) near 13 times.
The principal obstacle is the company's own guidance. YETI issued its first full-year forecast cut of 2026, citing a cautious consumer environment, deal-seeking shoppers, and softer demand in the U.S. and Canada. Direct-to-consumer sales fell 6%, with weak U.S. e-commerce traffic, and Coolers & Equipment growth decelerated sharply. The wide $44–$80 analyst spread itself reflects uncertainty about whether margin-driven EPS growth can offset decelerating revenue. Competition in the drinkware category and the possibility of further multiple compression if growth disappoints remain key risks.
YETI's 52-week range spans roughly $34.90 to $53.99. After the post-earnings drop, the stock trades well below its prior highs and sits near the lower portion of that range, with the $34.90–$38 area acting as the nearest support zone. Resistance appears clustered near $45–$48 (recent analyst targets and prior trading levels) and again around the $50–$54 zone near the 52-week high. The $40 and $50 round-number levels are also likely psychological markers for traders.
Analyst price targets typically reflect a roughly 12-month horizon, though individual analysts' frameworks vary and YETI's wide target range indicates differing assumptions about that period. Investors should monitor quarterly earnings and guidance, particularly any stabilization in U.S. and Canadian demand, direct-to-consumer trends, international growth, and gross-margin durability. Tariff developments, consumer-spending data, and analyst target revisions following the guidance cut will also be important signals.
In my view, one resource that stands out for tracking a stock like YETI after a sharp repricing is Tickeron’s AI Daily Buy/Sell Signals. These signals apply artificial intelligence to monitor thousands of stocks and ETFs in real time, helping identify potential shifts in trend or opportunity based on technical and market data. I find them useful for staying objective when guidance changes create volatility.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
YETI broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options. The A.I.dvisor looked at 38 similar instances where the stock broke above the upper band. In 29 of the 38 cases the stock fell afterwards. This puts the odds of success at 76%.
The 10-day RSI Indicator for YETI moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 27 similar instances where the indicator moved out of overbought territory. In 19 of the 27 cases, the stock moved lower in the following days. This puts the odds of a move lower at 70%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 40 of 56 cases where YETI's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 71%.
The Momentum Indicator moved below the 0 level on November 11, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on YETI as a result. In 71 of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 73%.
The Moving Average Convergence Divergence Histogram (MACD) for YETI turned negative on November 11, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In 34 of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YETI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
YETI moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for YETI crossed bullishly above the 50-day moving average on October 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
Following a +4.59% 3-day Advance, the price is estimated to grow further. Considering data from situations where YETI advanced for three days, in 240 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
The Aroon Indicator entered an Uptrend today. In 144 of 215 cases where YETI Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 67%.
The Tickeron SMR rating for this company is 38 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 42 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. YETI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.385) is normal, around the industry mean (1.790). P/E Ratio (19.468) is within average values for comparable stocks, (1.566). Projected Growth (PEG Ratio) (0.210) is also within normal values, averaging (1.411). Dividend Yield (0.000) settles around the average of (0.029) among similar stocks. P/S Ratio (1.633) is also within normal values, averaging (4.604).
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YETI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a holding company
Industry RecreationalProducts