Yum Brands' KFC introduced a new chicken sandwich in its menu. The new item, which will begin to be served across all its restaurants by the end of February, is double-breaded with extra crispy chicken and thicker pickles.
The new addition will be available seven days a week in all 4,000 KFC restaurants in the U.S. by the end of February, according to the the company. It will be priced at $3.99 a la carte , and $6.99 in a combo meal along with french fries and a drink.
"We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner," said Andrea Zahumensky, chief marketing officer of KFC U.S.