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ADBE vs INTU
Which Stock Would AI Choose? Adobe (ADBE) vs. Intuit (INTU) Stock Comparison
Key Takeaways
- INTU is delivering faster revenue growth (roughly 18% in its latest quarter) and stronger momentum than ADBE, which grew about 10% in the same period.
- ADBE shares have underperformed significantly, down more than 20% year to date, as investors question AI monetization and competition.
- INTU is expanding operating margins and growing its online ecosystem, with 2.8 million customers already using its AI agents.
- Both companies are profitable, subscription-driven software leaders, but their growth drivers and risk profiles differ materially.
- Analyst consensus is stronger for INTU (Strong Buy) than for ADBE (Moderate Buy).
Introduction
Adobe (ADBE) and Intuit (INTU) are two of the most recognizable names in subscription software, yet they occupy different corners of the market. Adobe dominates creative and marketing software, while Intuit leads in financial technology for consumers and small businesses. Both are widely held, highly profitable franchises that are now racing to embed artificial intelligence (AI) into their platforms. This stock comparison examines their recent performance, growth drivers, and market positioning, helping growth-oriented and long-term investors weigh two AI-era software leaders against one another.
ADBE Overview and Recent Performance
Adobe is a global software company best known for its Creative Cloud products, including Photoshop, Illustrator, and Acrobat, as well as its Digital Experience marketing tools. In its most recent fiscal quarter, Adobe reported record revenue of roughly $6.19 billion, up about 10% year over year, and non-GAAP (non-Generally Accepted Accounting Principles) earnings of $5.50 per share, both above analyst expectations. Annualized recurring revenue (ARR) reached approximately $25.2 billion, with AI-influenced ARR now exceeding one-third of the business.
Despite solid fundamentals, sentiment has remained cautious. Shares have declined more than 20% year to date and have underperformed the broader software sector over the past year. Investors remain focused on whether Adobe can monetize generative AI features such as Firefly, rather than merely bundling them into existing subscriptions. Recent announcements, including an integration with OpenAI's ChatGPT and a planned acquisition of Semrush for about $1.9 billion, underscore its push into AI-enabled marketing, but the market has yet to reward these efforts with sustained re-rating.
INTU Overview and Recent Performance
Intuit is a financial technology platform whose products include TurboTax, QuickBooks, Credit Karma, and Mailchimp. In its most recent fiscal quarter, Intuit reported revenue of about $3.89 billion, up roughly 18% year over year, with non-GAAP earnings of $3.34 per share, a year-over-year increase of more than 30%. Its Global Business Solutions segment grew 18%, while its online ecosystem revenue climbed 21%, driven by 25% growth in QuickBooks Online Accounting.
Momentum has been broad-based. Credit Karma revenue rose about 27%, and roughly 2.8 million customers now use Intuit's AI agents across accounting, payments, and payroll. Management reiterated full-year guidance calling for roughly 12% to 13% revenue growth, and the company raised its dividend by 15%. Intuit's shares have added about 3.5% year to date, a modest gain but still below the S&P 500's advance, reflecting a more favorable but not euphoric investor response to its AI-driven "done-for-you" strategy.
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Head-to-Head Comparison
Adobe and Intuit differ most clearly in their growth profiles and current market sentiment. Intuit is compounding revenue faster and expanding margins, while Adobe is growing at a steadier, single-to-low-double-digit pace and facing more direct questions about AI-related disruption to its core creative franchise. Adobe's risk centers on competitive generative AI tools potentially eroding its moat, whereas Intuit's risks include regulatory scrutiny of tax preparation and dependence on seasonal consumer behavior.
Their business models also diverge. Adobe is anchored in a creative and marketing software subscription base with a large enterprise component, while Intuit blends software with financial services such as payments, payroll, and lending through Credit Karma. On relative performance, Intuit's shares have held up materially better than Adobe's over the trailing year. Analysts assign Intuit a Strong Buy consensus with an average price target near $828, versus a Moderate Buy for Adobe with a target near $466, reflecting more conviction in Intuit's near-term trajectory.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would currently lean toward INTU. Intuit's combination of accelerating revenue growth, expanding margins, broad-based segment momentum, and more resilient relative share performance points to stronger trend consistency and clearer catalysts than Adobe's current setup. Adobe's valuation discount and AI asset base may appeal to contrarian investors, but its persistent underperformance and unresolved monetization questions weigh on the probability of near-term trend reversal. This assessment is probabilistic rather than definitive and reflects current market positioning rather than a guarantee of future returns.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ADBE is a Hold and INTU is a Hold.
ADBE in downward trend: price dove below 50-day moving average on September 16, 2026
ADBE moved below its 50-day moving average on September 16, 2026 date and that indicates a change from an upward trend to a downward trend. In 26 of 34 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 76%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day moving average for ADBE crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 65%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ADBE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
The Aroon Indicator for ADBE entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where ADBE's RSI Oscillator exited the oversold zone, 29 of 40 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 73%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 45 of 69 cases where ADBE's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 65%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ADBE as a result. In 60 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 71%.
The Moving Average Convergence Divergence (MACD) for ADBE just turned positive on October 08, 2026. Looking at past instances where ADBE's MACD turned positive, the stock continued to rise in 32 of 42 cases over the following month. The odds of a continued upward trend are 76%.
Following a +4.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where ADBE advanced for three days, in 197 of 316 cases, the price rose further within the following month. The odds of a continued upward trend are 62%.
ADBE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 19 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating fairly steady price growth. ADBE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 61 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.806) is normal, around the industry mean (51.922). P/E Ratio (12.898) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (0.558) is also within normal values, averaging (3.135). Dividend Yield (0.000) settles around the average of (0.011) among similar stocks. P/S Ratio (3.923) is also within normal values, averaging (70.810).
The Tickeron PE Growth Rating for this company is 85 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ADBE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
INTU's RSI Oscillator recovers from oversold territory
The RSI Oscillator for INTU moved out of oversold territory on September 30, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 29 similar instances when the indicator left oversold territory. In 23 of the 29 cases the stock moved higher. This puts the odds of a move higher at 79%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 07, 2026. You may want to consider a long position or call options on INTU as a result. In 53 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.
The Moving Average Convergence Divergence (MACD) for INTU just turned positive on October 06, 2026. Looking at past instances where INTU's MACD turned positive, the stock continued to rise in 36 of 50 cases over the following month. The odds of a continued upward trend are 72%.
Following a +5.34% 3-day Advance, the price is estimated to grow further. Considering data from situations where INTU advanced for three days, in 195 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
INTU may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
INTU moved below its 50-day moving average on September 16, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for INTU crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 20 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 50%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where INTU declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 67%.
The Aroon Indicator for INTU entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 12 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.791) is normal, around the industry mean (51.922). P/E Ratio (16.367) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (0.855) is also within normal values, averaging (3.135). Dividend Yield (0.018) settles around the average of (0.011) among similar stocks. P/S Ratio (4.108) is also within normal values, averaging (70.810).
The Tickeron SMR rating for this company is 41 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 47 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 62 (best 1 - 100 worst), indicating fairly steady price growth. INTU’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. INTU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ADBE | INTU | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 70 | 8 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 61 Fair valued | 12 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 19 | 41 | |
PRICE GROWTH RATING 1..100 | 58 | 62 | |
P/E GROWTH RATING 1..100 | 85 | 98 | |
SEASONALITY SCORE 1..100 | 90 | 47 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
INTU's Valuation (12) in the Packaged Software industry is somewhat better than the same rating for ADBE (61). This means that INTU’s stock grew somewhat faster than ADBE’s over the last 12 months.
INTU's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as ADBE (100). This means that INTU’s stock grew similarly to ADBE’s over the last 12 months.
ADBE's SMR Rating (19) in the Packaged Software industry is in the same range as INTU (41). This means that ADBE’s stock grew similarly to INTU’s over the last 12 months.
ADBE's Price Growth Rating (58) in the Packaged Software industry is in the same range as INTU (62). This means that ADBE’s stock grew similarly to INTU’s over the last 12 months.
ADBE's P/E Growth Rating (85) in the Packaged Software industry is in the same range as INTU (98). This means that ADBE’s stock grew similarly to INTU’s over the last 12 months.
| ADBE | INTU | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 73% | 2 days ago 79% |
| Stochastic ODDS (%) | 2 days ago 65% | 2 days ago 62% |
| Momentum ODDS (%) | 2 days ago 71% | 2 days ago 62% |
| MACD ODDS (%) | 2 days ago 76% | 2 days ago 72% |
| TrendWeek ODDS (%) | 2 days ago 72% | 2 days ago 63% |
| TrendMonth ODDS (%) | 2 days ago 68% | 2 days ago 69% |
| Advances ODDS (%) | 6 days ago 62% | 7 days ago 61% |
| Declines ODDS (%) | 2 days ago 70% | 16 days ago 67% |
| BollingerBands ODDS (%) | 7 days ago 62% | 2 days ago 64% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 77% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ADBE’s FA Score shows that 1 FA rating(s) are green while INTU’s FA Score has 1 green FA rating(s).
- ADBE’s FA Score: 1 green, 4 red.
- INTU’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ADBE’s TA Score shows that 6 TA indicator(s) are bullish while INTU’s TA Score has 5 bullish TA indicator(s).
- ADBE’s TA Score: 6 bullish, 4 bearish.
- INTU’s TA Score: 5 bullish, 5 bearish.
Price Growth
ADBE (@Packaged Software) experienced а -0.77% price change this week, while INTU (@Packaged Software) price change was +4.50% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -3.95%. For the same industry, the average monthly price growth was -7.94%, and the average quarterly price growth was -2.03%.
Reported Earning Dates
ADBE is expected to report earnings on Dec 09, 2026.
INTU is expected to report earnings on Dec 01, 2026.
Industries' Descriptions
@Packaged Software (-3.95% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ADBE and
Correlation & Price change
A.I.dvisor indicates that over the last year, ADBE has been closely correlated with WDAY. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if ADBE jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ADBE | 1D Price Change % | ||
|---|---|---|---|---|
| ADBE | 100% | -0.78% | ||
| WDAY - ADBE | 75% Closely correlated | -1.18% | ||
| ADSK - ADBE | 71% Closely correlated | -1.33% | ||
| INTU - ADBE | 70% Closely correlated | -1.48% | ||
| PCTY - ADBE | 65% Loosely correlated | +1.33% | ||
| FRSH - ADBE | 65% Loosely correlated | -0.14% | ||
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