APP
Price
$586.37
Change
+$30.34 (+5.46%)
Updated
Nov 26 closing price
Capitalization
198.17B
83 days until earnings call
Intraday BUY SELL Signals
SHOP
Price
$159.30
Change
+$1.93 (+1.23%)
Updated
Nov 26, 04:59 PM (EDT)
Capitalization
207.44B
83 days until earnings call
Intraday BUY SELL Signals
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APP vs SHOP

Header iconAPP vs SHOP Comparison
Open Charts APP vs SHOPBanner chart's image
Applovin
Price$586.37
Change+$30.34 (+5.46%)
Volume$3.44M
Capitalization198.17B
Shopify
Price$159.30
Change+$1.93 (+1.23%)
Volume$61.43K
Capitalization207.44B
APP vs SHOP Comparison Chart in %
APP
Daily Signal:
Gain/Loss:
SHOP
Daily Signal:
Gain/Loss:
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VS
APP vs. SHOP commentary
Nov 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is APP is a StrongBuy and SHOP is a StrongBuy.

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COMPARISON
Comparison
Nov 27, 2025
Stock price -- (APP: $586.37 vs. SHOP: $159.34)
Brand notoriety: APP: Not notable vs. SHOP: Notable
APP represents the Advertising/Marketing Services, while SHOP is part of the Packaged Software industry
Current volume relative to the 65-day Moving Average: APP: 63% vs. SHOP: 51%
Market capitalization -- APP: $198.17B vs. SHOP: $207.44B
APP [@Advertising/Marketing Services] is valued at $198.17B. SHOP’s [@Packaged Software] market capitalization is $207.44B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $198.17B to $0. The market cap for tickers in the [@Packaged Software] industry ranges from $275.88B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.65B. The average market capitalization across the [@Packaged Software] industry is $8.18B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

APP’s FA Score shows that 1 FA rating(s) are green whileSHOP’s FA Score has 1 green FA rating(s).

  • APP’s FA Score: 1 green, 4 red.
  • SHOP’s FA Score: 1 green, 4 red.
According to our system of comparison, SHOP is a better buy in the long-term than APP.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

APP’s TA Score shows that 5 TA indicator(s) are bullish while SHOP’s TA Score has 4 bullish TA indicator(s).

  • APP’s TA Score: 5 bullish, 4 bearish.
  • SHOP’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, APP is a better buy in the short-term than SHOP.

Price Growth

APP (@Advertising/Marketing Services) experienced а +10.63% price change this week, while SHOP (@Packaged Software) price change was +9.14% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +1.92%. For the same industry, the average monthly price growth was -11.10%, and the average quarterly price growth was +129.43%.

The average weekly price growth across all stocks in the @Packaged Software industry was +1.99%. For the same industry, the average monthly price growth was -8.91%, and the average quarterly price growth was +43.13%.

Reported Earning Dates

APP is expected to report earnings on Feb 18, 2026.

SHOP is expected to report earnings on Feb 18, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+1.92% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Packaged Software (+1.99% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SHOP($207B) and APP($198B) have the same market capitalization . SHOP has higher P/E ratio than APP: SHOP (117.16) vs APP (69.15). APP YTD gains are higher at: 81.073 vs. SHOP (49.854). APP has higher annual earnings (EBITDA): 3.27B vs. SHOP (1.56B). SHOP has more cash in the bank: 5.82B vs. APP (1.19B). SHOP has less debt than APP: SHOP (1.14B) vs APP (3.51B). SHOP has higher revenues than APP: SHOP (10B) vs APP (5.74B).
APPSHOPAPP / SHOP
Capitalization198B207B96%
EBITDA3.27B1.56B209%
Gain YTD81.07349.854163%
P/E Ratio69.15117.1659%
Revenue5.74B10B57%
Total Cash1.19B5.82B20%
Total Debt3.51B1.14B308%
FUNDAMENTALS RATINGS
SHOP: Fundamental Ratings
SHOP
OUTLOOK RATING
1..100
73
VALUATION
overvalued / fair valued / undervalued
1..100
92
Overvalued
PROFIT vs RISK RATING
1..100
71
SMR RATING
1..100
40
PRICE GROWTH RATING
1..100
44
P/E GROWTH RATING
1..100
28
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
APPSHOP
RSI
ODDS (%)
Bullish Trend 1 day ago
90%
Bullish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
86%
Bearish Trend 2 days ago
81%
Momentum
ODDS (%)
Bullish Trend 1 day ago
87%
Bearish Trend 2 days ago
75%
MACD
ODDS (%)
Bearish Trend 1 day ago
78%
Bearish Trend 2 days ago
73%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
88%
Bullish Trend 2 days ago
83%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
80%
Bearish Trend 2 days ago
76%
Advances
ODDS (%)
Bullish Trend 21 days ago
87%
Bullish Trend 2 days ago
82%
Declines
ODDS (%)
Bearish Trend 6 days ago
76%
Bearish Trend 10 days ago
75%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
88%
Bearish Trend 2 days ago
76%
Aroon
ODDS (%)
N/A
Bullish Trend 2 days ago
90%
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APP
Daily Signal:
Gain/Loss:
SHOP
Daily Signal:
Gain/Loss:
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