ATHM
Price
$29.06
Change
-$0.06 (-0.21%)
Updated
Aug 26, 04:59 PM (EDT)
Capitalization
3.43B
65 days until earnings call
KRKR
Price
$4.81
Change
-$0.18 (-3.61%)
Updated
Aug 26, 11:56 AM (EDT)
Capitalization
9.83M
14 days until earnings call
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ATHM vs KRKR

Header iconATHM vs KRKR Comparison
Open Charts ATHM vs KRKRBanner chart's image
Autohome
Price$29.06
Change-$0.06 (-0.21%)
Volume$1.8K
Capitalization3.43B
36KR Holdings
Price$4.81
Change-$0.18 (-3.61%)
Volume$200
Capitalization9.83M
ATHM vs KRKR Comparison Chart in %
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ATHM
Daily Signalchanged days ago
Gain/Loss if bought
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KRKR
Daily Signalchanged days ago
Gain/Loss if bought
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ATHM vs. KRKR commentary
Aug 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ATHM is a StrongBuy and KRKR is a Hold.

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COMPARISON
Comparison
Aug 27, 2025
Stock price -- (ATHM: $29.12 vs. KRKR: $4.99)
Brand notoriety: ATHM and KRKR are both not notable
ATHM represents the Internet Software/Services, while KRKR is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ATHM: 73% vs. KRKR: 68%
Market capitalization -- ATHM: $3.43B vs. KRKR: $9.83M
ATHM [@Internet Software/Services] is valued at $3.43B. KRKR’s [@Advertising/Marketing Services] market capitalization is $9.83M. The market cap for tickers in the [@Internet Software/Services] industry ranges from $2.53T to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $152.44B to $0. The average market capitalization across the [@Internet Software/Services] industry is $76.56B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ATHM’s FA Score shows that 2 FA rating(s) are green whileKRKR’s FA Score has 0 green FA rating(s).

  • ATHM’s FA Score: 2 green, 3 red.
  • KRKR’s FA Score: 0 green, 5 red.
According to our system of comparison, ATHM is a better buy in the long-term than KRKR.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ATHM’s TA Score shows that 5 TA indicator(s) are bullish while KRKR’s TA Score has 6 bullish TA indicator(s).

  • ATHM’s TA Score: 5 bullish, 4 bearish.
  • KRKR’s TA Score: 6 bullish, 1 bearish.
According to our system of comparison, KRKR is a better buy in the short-term than ATHM.

Price Growth

ATHM (@Internet Software/Services) experienced а +2.57% price change this week, while KRKR (@Advertising/Marketing Services) price change was +2.89% for the same time period.

The average weekly price growth across all stocks in the @Internet Software/Services industry was +1.40%. For the same industry, the average monthly price growth was +0.97%, and the average quarterly price growth was +16.44%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +3.83%. For the same industry, the average monthly price growth was -0.71%, and the average quarterly price growth was +5.87%.

Reported Earning Dates

ATHM is expected to report earnings on Oct 30, 2025.

KRKR is expected to report earnings on Sep 09, 2025.

Industries' Descriptions

@Internet Software/Services (+1.40% weekly)

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

@Advertising/Marketing Services (+3.83% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ATHM($3.43B) has a higher market cap than KRKR($9.83M). KRKR YTD gains are higher at: 58.413 vs. ATHM (12.216).
ATHMKRKRATHM / KRKR
Capitalization3.43B9.83M34,859%
EBITDA845MN/A-
Gain YTD12.21658.41321%
P/E Ratio17.05N/A-
Revenue6.77BN/A-
Total Cash22.1BN/A-
Total DebtN/AN/A-
FUNDAMENTALS RATINGS
ATHM: Fundamental Ratings
ATHM
OUTLOOK RATING
1..100
12
VALUATION
overvalued / fair valued / undervalued
1..100
5
Undervalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
82
PRICE GROWTH RATING
1..100
48
P/E GROWTH RATING
1..100
15
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
ATHMKRKR
RSI
ODDS (%)
Bearish Trend 2 days ago
74%
Bullish Trend 2 days ago
78%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
75%
Momentum
ODDS (%)
Bullish Trend 2 days ago
71%
Bullish Trend 2 days ago
78%
MACD
ODDS (%)
Bullish Trend 2 days ago
70%
Bullish Trend 2 days ago
64%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
71%
Bullish Trend 2 days ago
77%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
70%
Bullish Trend 2 days ago
79%
Advances
ODDS (%)
Bullish Trend 5 days ago
70%
Bullish Trend 20 days ago
77%
Declines
ODDS (%)
Bearish Trend 9 days ago
78%
Bearish Trend 6 days ago
87%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
73%
Bullish Trend 2 days ago
82%
Aroon
ODDS (%)
Bullish Trend 2 days ago
68%
N/A
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ATHM
Daily Signalchanged days ago
Gain/Loss if bought
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KRKR
Daily Signalchanged days ago
Gain/Loss if bought
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ATHM and

Correlation & Price change

A.I.dvisor indicates that over the last year, ATHM has been loosely correlated with BIDU. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if ATHM jumps, then BIDU could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ATHM
1D Price
Change %
ATHM100%
-0.82%
BIDU - ATHM
63%
Loosely correlated
+2.13%
WB - ATHM
62%
Loosely correlated
+0.61%
BILI - ATHM
58%
Loosely correlated
-3.04%
BZ - ATHM
56%
Loosely correlated
+0.26%
MOMO - ATHM
50%
Loosely correlated
+0.60%
More

KRKR and

Correlation & Price change

A.I.dvisor tells us that KRKR and NBIS have been poorly correlated (+24% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that KRKR and NBIS's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KRKR
1D Price
Change %
KRKR100%
-1.19%
NBIS - KRKR
24%
Poorly correlated
+1.51%
CMCM - KRKR
23%
Poorly correlated
+0.17%
ATHM - KRKR
22%
Poorly correlated
-0.82%
GRPN - KRKR
22%
Poorly correlated
-1.99%
TWLO - KRKR
22%
Poorly correlated
-1.68%
More