ATHM
Price
$29.73
Change
+$0.32 (+1.09%)
Updated
Sep 16, 04:59 PM (EDT)
Capitalization
3.48B
44 days until earnings call
KRKR
Price
$8.13
Change
+$0.39 (+5.04%)
Updated
Sep 16, 04:55 PM (EDT)
Capitalization
15.25M
79 days until earnings call
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ATHM vs KRKR

Header iconATHM vs KRKR Comparison
Open Charts ATHM vs KRKRBanner chart's image
Autohome
Price$29.73
Change+$0.32 (+1.09%)
Volume$1.59K
Capitalization3.48B
36KR Holdings
Price$8.13
Change+$0.39 (+5.04%)
Volume$200
Capitalization15.25M
ATHM vs KRKR Comparison Chart in %
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ATHM
Daily Signalchanged days ago
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KRKR
Daily Signalchanged days ago
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ATHM vs. KRKR commentary
Sep 16, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ATHM is a Hold and KRKR is a Hold.

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COMPARISON
Comparison
Sep 16, 2025
Stock price -- (ATHM: $29.41 vs. KRKR: $7.74)
Brand notoriety: ATHM and KRKR are both not notable
ATHM represents the Internet Software/Services, while KRKR is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ATHM: 64% vs. KRKR: 48%
Market capitalization -- ATHM: $3.48B vs. KRKR: $15.25M
ATHM [@Internet Software/Services] is valued at $3.48B. KRKR’s [@Advertising/Marketing Services] market capitalization is $15.25M. The market cap for tickers in the [@Internet Software/Services] industry ranges from $3.04T to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $200.63B to $0. The average market capitalization across the [@Internet Software/Services] industry is $85.25B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.71B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ATHM’s FA Score shows that 2 FA rating(s) are green whileKRKR’s FA Score has 0 green FA rating(s).

  • ATHM’s FA Score: 2 green, 3 red.
  • KRKR’s FA Score: 0 green, 5 red.
According to our system of comparison, both ATHM and KRKR are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ATHM’s TA Score shows that 4 TA indicator(s) are bullish while KRKR’s TA Score has 6 bullish TA indicator(s).

  • ATHM’s TA Score: 4 bullish, 4 bearish.
  • KRKR’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, KRKR is a better buy in the short-term than ATHM.

Price Growth

ATHM (@Internet Software/Services) experienced а +2.94% price change this week, while KRKR (@Advertising/Marketing Services) price change was -23.37% for the same time period.

The average weekly price growth across all stocks in the @Internet Software/Services industry was +1.79%. For the same industry, the average monthly price growth was +6.98%, and the average quarterly price growth was +28.81%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +5.78%. For the same industry, the average monthly price growth was +49.80%, and the average quarterly price growth was +98.77%.

Reported Earning Dates

ATHM is expected to report earnings on Oct 30, 2025.

KRKR is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Internet Software/Services (+1.79% weekly)

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

@Advertising/Marketing Services (+5.78% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ATHM($3.48B) has a higher market cap than KRKR($15.3M). KRKR YTD gains are higher at: 145.714 vs. ATHM (13.333).
ATHMKRKRATHM / KRKR
Capitalization3.48B15.3M22,745%
EBITDA845MN/A-
Gain YTD13.333145.7149%
P/E Ratio17.12N/A-
Revenue6.77BN/A-
Total Cash22.1BN/A-
Total DebtN/AN/A-
FUNDAMENTALS RATINGS
ATHM vs KRKR: Fundamental Ratings
ATHM
KRKR
OUTLOOK RATING
1..100
5391
VALUATION
overvalued / fair valued / undervalued
1..100
6
Undervalued
55
Fair valued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
8296
PRICE GROWTH RATING
1..100
5337
P/E GROWTH RATING
1..100
1847
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ATHM's Valuation (6) in the Internet Software Or Services industry is somewhat better than the same rating for KRKR (55) in the null industry. This means that ATHM’s stock grew somewhat faster than KRKR’s over the last 12 months.

ATHM's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as KRKR (100) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

ATHM's SMR Rating (82) in the Internet Software Or Services industry is in the same range as KRKR (96) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

KRKR's Price Growth Rating (37) in the null industry is in the same range as ATHM (53) in the Internet Software Or Services industry. This means that KRKR’s stock grew similarly to ATHM’s over the last 12 months.

ATHM's P/E Growth Rating (18) in the Internet Software Or Services industry is in the same range as KRKR (47) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ATHMKRKR
RSI
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
80%
Bullish Trend 2 days ago
77%
Momentum
ODDS (%)
Bullish Trend 2 days ago
73%
Bullish Trend 2 days ago
77%
MACD
ODDS (%)
Bullish Trend 2 days ago
70%
Bullish Trend 2 days ago
74%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
70%
Bearish Trend 2 days ago
87%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
74%
Bullish Trend 2 days ago
79%
Advances
ODDS (%)
Bullish Trend 26 days ago
70%
Bullish Trend 9 days ago
78%
Declines
ODDS (%)
Bearish Trend 2 days ago
78%
Bearish Trend 5 days ago
87%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
77%
Bearish Trend 2 days ago
88%
Aroon
ODDS (%)
N/A
N/A
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ATHM
Daily Signalchanged days ago
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KRKR
Daily Signalchanged days ago
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ATHM and

Correlation & Price change

A.I.dvisor indicates that over the last year, ATHM has been loosely correlated with BIDU. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if ATHM jumps, then BIDU could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ATHM
1D Price
Change %
ATHM100%
-0.03%
BIDU - ATHM
64%
Loosely correlated
+0.03%
BILI - ATHM
61%
Loosely correlated
+6.40%
BZ - ATHM
60%
Loosely correlated
+0.57%
WB - ATHM
57%
Loosely correlated
+3.67%
MOMO - ATHM
52%
Loosely correlated
+1.87%
More

KRKR and

Correlation & Price change

A.I.dvisor tells us that KRKR and NBIS have been poorly correlated (+24% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that KRKR and NBIS's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KRKR
1D Price
Change %
KRKR100%
+5.02%
NBIS - KRKR
24%
Poorly correlated
+0.61%
CMCM - KRKR
23%
Poorly correlated
-4.14%
ATHM - KRKR
22%
Poorly correlated
-0.03%
GRPN - KRKR
22%
Poorly correlated
-1.31%
TWLO - KRKR
22%
Poorly correlated
+2.10%
More