BKNG
Price
$4621.74
Change
-$64.67 (-1.38%)
Updated
Jan 22, 04:59 PM (EDT)
Capitalization
121.92B
28 days until earnings call
ROL
Price
$48.45
Change
-$0.19 (-0.39%)
Updated
Jan 22, 04:59 PM (EDT)
Capitalization
22.42B
20 days until earnings call
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BKNG vs ROL

Header iconBKNG vs ROL Comparison
Open Charts BKNG vs ROLBanner chart's image
Booking Holdings
Price$4621.74
Change-$64.67 (-1.38%)
Volume$2.58K
Capitalization121.92B
Rollins
Price$48.45
Change-$0.19 (-0.39%)
Volume$31.54K
Capitalization22.42B
BKNG vs ROL Comparison Chart
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
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ROL
Daily Signalchanged days ago
Gain/Loss if bought
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VS
BKNG vs. ROL commentary
Jan 23, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a StrongBuy and ROL is a Hold.

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COMPARISON
Comparison
Jan 23, 2025
Stock price -- (BKNG: $4619.21 vs. ROL: $48.46)
Brand notoriety: BKNG: Notable vs. ROL: Not notable
Both companies represent the Other Consumer Services industry
Current volume relative to the 65-day Moving Average: BKNG: 168% vs. ROL: 97%
Market capitalization -- BKNG: $121.92B vs. ROL: $22.42B
BKNG [@Other Consumer Services] is valued at $121.92B. ROL’s [@Other Consumer Services] market capitalization is $22.42B. The market cap for tickers in the [@Other Consumer Services] industry ranges from $121.92B to $0. The average market capitalization across the [@Other Consumer Services] industry is $9.54B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 2 FA rating(s) are green whileROL’s FA Score has 2 green FA rating(s).

  • BKNG’s FA Score: 2 green, 3 red.
  • ROL’s FA Score: 2 green, 3 red.
According to our system of comparison, BKNG is a better buy in the long-term than ROL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 4 TA indicator(s) are bullish while ROL’s TA Score has 3 bullish TA indicator(s).

  • BKNG’s TA Score: 4 bullish, 3 bearish.
  • ROL’s TA Score: 3 bullish, 2 bearish.
According to our system of comparison, BKNG is a better buy in the short-term than ROL.

Price Growth

BKNG (@Other Consumer Services) experienced а -4.36% price change this week, while ROL (@Other Consumer Services) price change was +3.08% for the same time period.

The average weekly price growth across all stocks in the @Other Consumer Services industry was +0.40%. For the same industry, the average monthly price growth was +0.66%, and the average quarterly price growth was +5.04%.

Reported Earning Dates

BKNG is expected to report earnings on Apr 30, 2025.

ROL is expected to report earnings on Apr 23, 2025.

Industries' Descriptions

@Other Consumer Services (+0.40% weekly)

Other consumer services include companies that provide consumer services, and are not classified elsewhere. Travel fare aggregators, hotel bookings, consumer-to-consumer or business-to-business sales platforms are some examples of services that can be clubbed into this category. Many of such services have expanded online. Booking Holdings Inc, The Priceline Group Inc, and eBay Inc. are some major operators in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($122B) has a higher market cap than ROL($22.4B). ROL has higher P/E ratio than BKNG: ROL (51.37) vs BKNG (30.39). ROL YTD gains are higher at: 4.552 vs. BKNG (-7.029). BKNG has higher annual earnings (EBITDA): 7.04B vs. ROL (705M). BKNG has more cash in the bank: 12.7B vs. ROL (104M). ROL has less debt than BKNG: ROL (816M) vs BKNG (14.8B). BKNG has higher revenues than ROL: BKNG (21.4B) vs ROL (3.07B).
BKNGROLBKNG / ROL
Capitalization122B22.4B545%
EBITDA7.04B705M999%
Gain YTD-7.0294.552-154%
P/E Ratio30.3951.3759%
Revenue21.4B3.07B696%
Total Cash12.7B104M12,212%
Total Debt14.8B816M1,814%
FUNDAMENTALS RATINGS
BKNG vs ROL: Fundamental Ratings
BKNG
ROL
OUTLOOK RATING
1..100
157
VALUATION
overvalued / fair valued / undervalued
1..100
90
Overvalued
81
Overvalued
PROFIT vs RISK RATING
1..100
911
SMR RATING
1..100
125
PRICE GROWTH RATING
1..100
4550
P/E GROWTH RATING
1..100
3465
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ROL's Valuation (81) in the Other Consumer Services industry is in the same range as BKNG (90). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

BKNG's Profit vs Risk Rating (9) in the Other Consumer Services industry is in the same range as ROL (11). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's SMR Rating (1) in the Other Consumer Services industry is in the same range as ROL (25). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's Price Growth Rating (45) in the Other Consumer Services industry is in the same range as ROL (50). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's P/E Growth Rating (34) in the Other Consumer Services industry is in the same range as ROL (65). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BKNGROL
RSI
ODDS (%)
Bullish Trend 16 days ago
80%
Bullish Trend 16 days ago
62%
Stochastic
ODDS (%)
Bullish Trend 16 days ago
80%
Bullish Trend 16 days ago
65%
Momentum
ODDS (%)
N/A
N/A
MACD
ODDS (%)
N/A
N/A
TrendWeek
ODDS (%)
Bearish Trend 16 days ago
58%
Bullish Trend 16 days ago
64%
TrendMonth
ODDS (%)
Bearish Trend 16 days ago
57%
Bearish Trend 16 days ago
51%
Advances
ODDS (%)
Bullish Trend about 1 month ago
73%
Bullish Trend 16 days ago
63%
Declines
ODDS (%)
Bearish Trend 21 days ago
58%
Bearish Trend 22 days ago
56%
BollingerBands
ODDS (%)
Bullish Trend 16 days ago
85%
N/A
Aroon
ODDS (%)
N/A
Bearish Trend 16 days ago
40%
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
ROL
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
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BKNG and

Correlation & Price change

A.I.dvisor indicates that over the last year, BKNG has been loosely correlated with RCL. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if BKNG jumps, then RCL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BKNG
1D Price
Change %
BKNG100%
-1.43%
RCL - BKNG
53%
Loosely correlated
-2.93%
NCLH - BKNG
44%
Loosely correlated
-2.88%
CCL - BKNG
43%
Loosely correlated
-1.37%
EXPE - BKNG
39%
Loosely correlated
-4.27%
ABNB - BKNG
39%
Loosely correlated
-0.43%
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ROL and

Correlation & Price change

A.I.dvisor tells us that ROL and MCW have been poorly correlated (+24% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that ROL and MCW's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ROL
1D Price
Change %
ROL100%
-0.37%
MCW - ROL
24%
Poorly correlated
-1.24%
TRPCF - ROL
23%
Poorly correlated
N/A
RCL - ROL
22%
Poorly correlated
-2.93%
CCL - ROL
21%
Poorly correlated
-1.37%
BKNG - ROL
21%
Poorly correlated
-1.43%
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