BKNG
Price
$168.94
Change
+$1.17 (+0.70%)
Updated
Jun 23, 04:59 PM (EDT)
Capitalization
130.91B
43 days until earnings call
Intraday BUY SELL Signals
ROL
Price
$44.62
Change
+$0.21 (+0.47%)
Updated
Jun 23, 04:59 PM (EDT)
Capitalization
21.49B
36 days until earnings call
Intraday BUY SELL Signals
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BKNG vs ROL

BKNG vs ROL Comparison Chart in %
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BKNG vs. ROL commentary
Jun 24, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a StrongBuy and ROL is a StrongBuy.

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COMPARISON
Comparison
Jun 24, 2026
Stock price -- (BKNG: $167.77 vs. ROL: $44.41)
Brand notoriety: BKNG: Notable vs. ROL: Not notable
BKNG represents the Consumer Sundries, while ROL is part of the Personnel Services industry
Current volume relative to the 65-day Moving Average: BKNG: 107% vs. ROL: 113%
Market capitalization -- BKNG: $130B vs. ROL: $21.38B
BKNG [@Consumer Sundries] is valued at $130B. ROL’s [@Personnel Services] market capitalization is $21.38B. The market cap for tickers in the [@Consumer Sundries] industry ranges from $130B to $0. The market cap for tickers in the [@Personnel Services] industry ranges from $21.38B to $0. The average market capitalization across the [@Consumer Sundries] industry is $25.93B. The average market capitalization across the [@Personnel Services] industry is $3.51B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 2 FA rating(s) are green whileROL’s FA Score has 1 green FA rating(s).

  • BKNG’s FA Score: 2 green, 3 red.
  • ROL’s FA Score: 1 green, 4 red.
According to our system of comparison, BKNG is a better buy in the long-term than ROL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 5 TA indicator(s) are bullish while ROL’s TA Score has 4 bullish TA indicator(s).

  • BKNG’s TA Score: 5 bullish, 4 bearish.
  • ROL’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, BKNG is a better buy in the short-term than ROL.

Price Growth

BKNG (@Consumer Sundries) experienced а -3.93% price change this week, while ROL (@Personnel Services) price change was -5.31% for the same time period.

The average weekly price growth across all stocks in the @Consumer Sundries industry was -1.92%. For the same industry, the average monthly price growth was +11.38%, and the average quarterly price growth was -7.67%.

The average weekly price growth across all stocks in the @Personnel Services industry was +98.24%. For the same industry, the average monthly price growth was +28.23%, and the average quarterly price growth was -29.38%.

Reported Earning Dates

BKNG is expected to report earnings on Aug 05, 2026.

ROL is expected to report earnings on Jul 29, 2026.

Industries' Descriptions

@Consumer Sundries (-1.92% weekly)

Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.

@Personnel Services (+98.24% weekly)

Personnel Services comprise companies that provide staffing and human resources management solutions for businesses. Each company might be involved in one or more types of recruitment or employee solutions such as permanent or temporary staffing, career consulting, outsourcing, administrative services and many more. Some personnel services companies cater to large businesses, while some specialize in providing services to small/medium-sized organizations. These specialized services potentially expedite the process of getting the ‘right’ candidates and/or training them to meet the requirements of a business process. Some of the companies also cover other critical areas like internal auditing for a company. Robert Half International Inc., ManpowerGroup Inc. and Insperity, Inc. are examples of companies in the personnel services industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($131B) has a higher market cap than ROL($21.5B). ROL has higher P/E ratio than BKNG: ROL (40.82) vs BKNG (22.13). BKNG YTD gains are higher at: -21.305 vs. ROL (-25.532). BKNG has higher annual earnings (EBITDA): 9.8B vs. ROL (860M). BKNG has more cash in the bank: 16B vs. ROL (117M). ROL has less debt than BKNG: ROL (1.07B) vs BKNG (18.9B). BKNG has higher revenues than ROL: BKNG (27.7B) vs ROL (3.85B).
BKNGROLBKNG / ROL
Capitalization131B21.5B609%
EBITDA9.8B860M1,140%
Gain YTD-21.305-25.53283%
P/E Ratio22.1340.8254%
Revenue27.7B3.85B720%
Total Cash16B117M13,675%
Total Debt18.9B1.07B1,771%
FUNDAMENTALS RATINGS
BKNG vs ROL: Fundamental Ratings
BKNG
ROL
OUTLOOK RATING
1..100
3653
VALUATION
overvalued / fair valued / undervalued
1..100
97
Overvalued
85
Overvalued
PROFIT vs RISK RATING
1..100
3066
SMR RATING
1..100
125
PRICE GROWTH RATING
1..100
5664
P/E GROWTH RATING
1..100
8379
SEASONALITY SCORE
1..100
6575

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ROL's Valuation (85) in the Other Consumer Services industry is in the same range as BKNG (97). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

BKNG's Profit vs Risk Rating (30) in the Other Consumer Services industry is somewhat better than the same rating for ROL (66). This means that BKNG’s stock grew somewhat faster than ROL’s over the last 12 months.

BKNG's SMR Rating (1) in the Other Consumer Services industry is in the same range as ROL (25). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's Price Growth Rating (56) in the Other Consumer Services industry is in the same range as ROL (64). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

ROL's P/E Growth Rating (79) in the Other Consumer Services industry is in the same range as BKNG (83). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BKNGROL
RSI
ODDS (%)
Bullish Trend 6 days ago
82%
Bullish Trend 2 days ago
72%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
57%
Bullish Trend 2 days ago
47%
Momentum
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
60%
MACD
ODDS (%)
Bullish Trend 2 days ago
78%
Bearish Trend 2 days ago
59%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
51%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
70%
Bearish Trend 2 days ago
48%
Advances
ODDS (%)
Bullish Trend 8 days ago
71%
Bullish Trend 14 days ago
57%
Declines
ODDS (%)
Bearish Trend 16 days ago
59%
Bearish Trend 2 days ago
51%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
64%
Bullish Trend 2 days ago
68%
Aroon
ODDS (%)
Bullish Trend 2 days ago
72%
Bearish Trend 2 days ago
35%
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BKNG
Daily Signal:
Gain/Loss:
ROL
Daily Signal:
Gain/Loss:
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BKNG and

Correlation & Price change

A.I.dvisor indicates that over the last year, BKNG has been closely correlated with EXPE. These tickers have moved in lockstep 68% of the time. This A.I.-generated data suggests there is a high statistical probability that if BKNG jumps, then EXPE could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BKNG
1D Price
Change %
BKNG100%
-2.33%
EXPE - BKNG
68%
Closely correlated
-1.20%
ABNB - BKNG
53%
Loosely correlated
-2.26%
MMYT - BKNG
46%
Loosely correlated
-1.28%
CCL - BKNG
43%
Loosely correlated
-2.20%
RCL - BKNG
40%
Loosely correlated
-1.01%
More

ROL and

Correlation & Price change

A.I.dvisor indicates that over the last year, ROL has been loosely correlated with SCI. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if ROL jumps, then SCI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ROL
1D Price
Change %
ROL100%
-1.22%
SCI - ROL
48%
Loosely correlated
+0.74%
CSV - ROL
36%
Loosely correlated
+0.26%
FTDR - ROL
25%
Poorly correlated
+0.50%
BKNG - ROL
23%
Poorly correlated
-2.33%
RCL - ROL
22%
Poorly correlated
-1.01%
More