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BKNG vs ROL
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a Hold and ROL is a Hold.
BKNG in -1.93% downward trend, declining for three consecutive days on October 19, 2026
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where BKNG declined for three days, in 157 of 267 cases, the price declined further within the following month. The odds of a continued downward trend are 59%.
Technical Analysis (Indicators)
Bearish Trend Analysis
BKNG broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for BKNG entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where BKNG's RSI Indicator exited the oversold zone, 19 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 42 of 55 cases where BKNG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 76%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on BKNG as a result. In 59 of 79 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for BKNG just turned positive on October 02, 2026. Looking at past instances where BKNG's MACD turned positive, the stock continued to rise in 30 of 45 cases over the following month. The odds of a continued upward trend are 67%.
Following a +5.26% 3-day Advance, the price is estimated to grow further. Considering data from situations where BKNG advanced for three days, in 255 of 348 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 1 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 31 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock better than average.
The Tickeron Valuation Rating of 52 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-11.226) is normal, around the industry mean (0.391). P/E Ratio (17.800) is within average values for comparable stocks, (25.274). Projected Growth (PEG Ratio) (0.900) is also within normal values, averaging (1.617). Dividend Yield (0.010) settles around the average of (0.185) among similar stocks. BKNG's P/S Ratio (4.833) is slightly higher than the industry average of (2.686).
The Tickeron Price Growth Rating for this company is 62 (best 1 - 100 worst), indicating fairly steady price growth. BKNG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 88 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
ROL in upward trend: price rose above 50-day moving average on October 22, 2026
ROL moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend. In 25 of 40 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 62%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ROL as a result. In 43 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 49%.
The Moving Average Convergence Divergence (MACD) for ROL just turned positive on October 07, 2026. Looking at past instances where ROL's MACD turned positive, the stock continued to rise in 20 of 46 cases over the following month. The odds of a continued upward trend are 43%.
Following a +5.91% 3-day Advance, the price is estimated to grow further. Considering data from situations where ROL advanced for three days, in 181 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 9 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 57%.
ROL broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for ROL entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 28 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. ROL’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 79 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.258) is normal, around the industry mean (7.621). ROL has a moderately high P/E Ratio (30.409) as compared to the industry average of (10.681). Projected Growth (PEG Ratio) (2.458) is also within normal values, averaging (4.440). Dividend Yield (0.022) settles around the average of (0.080) among similar stocks. ROL's P/S Ratio (4.124) is slightly higher than the industry average of (1.645).
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 98 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ROL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
BKNG | ROL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 76 | 22 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 52 Fair valued | 79 Overvalued | |
PROFIT vs RISK RATING 1..100 | 31 | 98 | |
SMR RATING 1..100 | 1 | 28 | |
PRICE GROWTH RATING 1..100 | 62 | 63 | |
P/E GROWTH RATING 1..100 | 88 | 86 | |
SEASONALITY SCORE 1..100 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BKNG's Valuation (52) in the Other Consumer Services industry is in the same range as ROL (79). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.
BKNG's Profit vs Risk Rating (31) in the Other Consumer Services industry is significantly better than the same rating for ROL (98). This means that BKNG’s stock grew significantly faster than ROL’s over the last 12 months.
BKNG's SMR Rating (1) in the Other Consumer Services industry is in the same range as ROL (28). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.
BKNG's Price Growth Rating (62) in the Other Consumer Services industry is in the same range as ROL (63). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.
ROL's P/E Growth Rating (86) in the Other Consumer Services industry is in the same range as BKNG (88). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.
| BKNG | ROL | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 83% | 1 day ago 68% |
| Stochastic ODDS (%) | 1 day ago 76% | 1 day ago 64% |
| Momentum ODDS (%) | 1 day ago 75% | 1 day ago 49% |
| MACD ODDS (%) | 1 day ago 67% | 1 day ago 43% |
| TrendWeek ODDS (%) | 1 day ago 58% | 1 day ago 55% |
| TrendMonth ODDS (%) | 1 day ago 56% | 1 day ago 50% |
| Advances ODDS (%) | 8 days ago 73% | 1 day ago 55% |
| Declines ODDS (%) | 4 days ago 59% | 4 days ago 57% |
| BollingerBands ODDS (%) | 1 day ago 54% | 1 day ago 64% |
| Aroon ODDS (%) | 1 day ago 39% | 1 day ago 46% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BKNG’s FA Score shows that 2 FA rating(s) are green while ROL’s FA Score has 1 green FA rating(s).
- BKNG’s FA Score: 2 green, 3 red.
- ROL’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BKNG’s TA Score shows that 5 TA indicator(s) are bullish while ROL’s TA Score has 4 bullish TA indicator(s).
- BKNG’s TA Score: 5 bullish, 3 bearish.
- ROL’s TA Score: 4 bullish, 5 bearish.
Price Growth
BKNG (@Consumer Sundries) experienced а -1.43% price change this week, while ROL (@Personnel Services) price change was +4.19% for the same time period.
The average weekly price growth across all stocks in the @Consumer Sundries industry was -1.05%. For the same industry, the average monthly price growth was +3.73%, and the average quarterly price growth was +6.26%.
The average weekly price growth across all stocks in the @Personnel Services industry was +3.02%. For the same industry, the average monthly price growth was +2.09%, and the average quarterly price growth was -7.23%.
Reported Earning Dates
BKNG is expected to report earnings on Nov 03, 2026.
ROL is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Consumer Sundries (-1.05% weekly)Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.
@Personnel Services (+3.02% weekly)Personnel Services comprise companies that provide staffing and human resources management solutions for businesses. Each company might be involved in one or more types of recruitment or employee solutions such as permanent or temporary staffing, career consulting, outsourcing, administrative services and many more. Some personnel services companies cater to large businesses, while some specialize in providing services to small/medium-sized organizations. These specialized services potentially expedite the process of getting the ‘right’ candidates and/or training them to meet the requirements of a business process. Some of the companies also cover other critical areas like internal auditing for a company. Robert Half International Inc., ManpowerGroup Inc. and Insperity, Inc. are examples of companies in the personnel services industry.
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BKNG and
Correlation & Price change
A.I.dvisor indicates that over the last year, BKNG has been closely correlated with EXPE. These tickers have moved in lockstep 74% of the time. This A.I.-generated data suggests there is a high statistical probability that if BKNG jumps, then EXPE could also see price increases.
| Ticker / NAME | Correlation To BKNG | 1D Price Change % | ||
|---|---|---|---|---|
| BKNG | 100% | +1.72% | ||
| EXPE - BKNG | 74% Closely correlated | +4.50% | ||
| ABNB - BKNG | 64% Loosely correlated | +1.19% | ||
| MMYT - BKNG | 50% Loosely correlated | +2.35% | ||
| NCLH - BKNG | 44% Loosely correlated | -0.32% | ||
| TRIP - BKNG | 43% Loosely correlated | +2.44% | ||
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