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ROL vs SCI
Which Stock Would AI Choose? Rollins (ROL) vs. Service Corporation International (SCI) Stock Comparison
Key Takeaways
- Rollins (ROL), North America's largest pest-control provider, has experienced sharp relative underperformance in recent months, with shares falling well below their prior 52-week high.
- Service Corporation International (SCI), the leading provider of funeral, cemetery, and cremation services, has shown comparatively stable and resilient price action.
- Both are essential-service businesses with recurring revenue, but their recent momentum, growth catalysts, and market sentiment have diverged meaningfully.
- Rollins faces headwinds from softer residential growth, margin compression, and concerns about AI (artificial intelligence) reshaping online search and customer acquisition.
- SCI is supported by strong cemetery preneed sales, disciplined cost control, share buybacks, and steady earnings growth despite softer funeral volumes.
- On a trend and stability basis, the observable evidence currently tilts toward SCI in a head-to-head comparison.
Introduction
Investors frequently compare ROL and SCI because both operate defensive, essential-service franchises with recurring revenue, yet they serve very different end markets. Rollins dominates pest control through its Orkin brand, while Service Corporation International leads North American funeral and cemetery services under Dignity Memorial. This stock comparison is relevant for investors and traders seeking to understand how two steady compounders can diverge in relative performance, market positioning, and momentum within the same market environment. The contrast is especially instructive now, as one name contends with growth and valuation pressure while the other demonstrates relative resilience.
ROL Overview and Recent Performance
ROL (Rollins, Inc.) is the leading pure-play pest and termite control provider in North America, operating through Orkin and a portfolio of regional brands. Roughly 75% to 80% of its revenue comes from recurring service agreements, which has historically supported consistent growth and premium valuation. In its most recent quarter, Rollins delivered total revenue growth of about 10% year over year, with organic growth near 6.6%, reflecting steady demand across residential, commercial, and termite services. The company also continued its disciplined M&A (mergers and acquisitions) strategy, completing numerous bolt-on acquisitions in recent periods.
Despite solid top-line growth, sentiment toward Rollins has deteriorated in recent months. The stock has fallen sharply from its highs, and the market has de-rated its once-elevated multiple. Key concerns include softer residential organic growth, rising customer-acquisition and insurance costs that have pressured margins, and a slower top-of-funnel in online search as AI-driven search tools increasingly influence how consumers find service providers. Several analysts have lowered price targets, and an announced legal investigation added to investor caution. These factors have weighed on relative performance even as the core pest-control business remains fundamentally durable.
SCI Overview and Recent Performance
SCI (Service Corporation International) is North America's largest provider of funeral, cemetery, and cremation services, operating roughly 1,487 funeral service locations and 503 cemeteries across the United States, Canada, and Puerto Rico. The company serves approximately 700,000 preneed and atneed families annually through its Dignity Memorial brand. Its business model blends high-margin cemetery real estate sales with a growing preneed (advance-planning) sales channel.
In recent quarters, SCI has posted modest but steady earnings-per-share (EPS) growth, supported by resilient pricing and strong cemetery preneed sales production, which grew roughly 10% in its latest quarter. Funeral service volumes have been a headwind, declining as demand normalized following an unusually strong prior-year flu season; management has described this as an industry-wide pattern rather than a loss of market share. Importantly, SCI raised its full-year adjusted operating cash flow guidance, reflecting improving cash generation, and has continued returning capital through dividends and aggressive share repurchases. This combination of stable earnings, improving cash flow, and active capital returns has supported comparatively resilient share-price performance.
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Head-to-Head Comparison
Although both ROL and SCI operate essential, non-cyclical service businesses, their market positioning and current trajectories differ in important ways.
- Business model: Rollins generates most revenue from recurring pest-control service contracts, with growth amplified by frequent bolt-on acquisitions. SCI combines atneed (immediate-need) funeral services with preneed cemetery property and merchandise sales, a segment with favorable pricing power and a sizable deferred-revenue backlog.
- Growth drivers: Rollins depends on organic customer growth, pricing, and M&A integration. SCI leans on preneed sales momentum, average-revenue-per-service gains, and demographic tailwinds from an aging population.
- Recent momentum: Rollins has faced de-rating pressure tied to slower residential growth and AI-driven search disruption fears. SCI has shown greater stability, with rising cash-flow guidance and resilient share-price performance.
- Risk factors: Rollins carries integration risk from its acquisition-heavy model and exposure to changing consumer-acquisition channels. SCI faces sensitivity to funeral volume normalization and a higher leverage profile, with net debt around 3.7x to 3.8x EBITDA (earnings before interest, taxes, depreciation, and amortization).
- Sector exposure and sentiment: Rollins' premium valuation has compressed as growth expectations reset, while SCI's more moderate multiple and steady capital returns have kept sentiment comparatively constructive.
Tickeron AI Verdict
Based on observable trend consistency, relative stability, and current catalysts, Tickeron's AI would likely favor SCI over ROL in the present environment. SCI has demonstrated more consistent price action, improving cash-flow guidance, and durable preneed momentum, while Rollins is navigating a period of margin pressure, growth repricing, and emerging competitive questions around AI-driven customer acquisition. Because Rollins' long-term franchise remains strong, this assessment reflects relative positioning rather than any fundamental judgment on either company's intrinsic value. The verdict is probabilistic: SCI currently presents the more favorable alignment of trend, stability, and near-term catalysts, though the balance could shift if Rollins' organic growth reaccelerates and sentiment stabilizes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ROL is a Hold and SCI is a StrongBuy.
ROL in upward trend: price rose above 50-day moving average on October 22, 2026
ROL moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend. In 25 of 40 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 62%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ROL as a result. In 43 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 49%.
The Moving Average Convergence Divergence (MACD) for ROL just turned positive on October 07, 2026. Looking at past instances where ROL's MACD turned positive, the stock continued to rise in 20 of 46 cases over the following month. The odds of a continued upward trend are 43%.
Following a +5.91% 3-day Advance, the price is estimated to grow further. Considering data from situations where ROL advanced for three days, in 181 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 9 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 57%.
ROL broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for ROL entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 28 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. ROL’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 79 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.258) is normal, around the industry mean (7.621). ROL has a moderately high P/E Ratio (30.409) as compared to the industry average of (10.681). Projected Growth (PEG Ratio) (2.458) is also within normal values, averaging (4.440). Dividend Yield (0.022) settles around the average of (0.080) among similar stocks. ROL's P/S Ratio (4.124) is slightly higher than the industry average of (1.645).
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 98 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ROL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
SCI in upward trend: 10-day moving average broke above 50-day moving average on October 22, 2026
The 10-day moving average for SCI crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on SCI as a result. In 50 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 60%.
The Moving Average Convergence Divergence (MACD) for SCI just turned positive on October 08, 2026. Looking at past instances where SCI's MACD turned positive, the stock continued to rise in 21 of 42 cases over the following month. The odds of a continued upward trend are 50%.
SCI moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.43% 3-day Advance, the price is estimated to grow further. Considering data from situations where SCI advanced for three days, in 167 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 54%.
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SCI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 52%.
SCI broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for SCI entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 29 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 32 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 49 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 50 (best 1 - 100 worst), indicating steady price growth. SCI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 68 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.196) is normal, around the industry mean (7.621). P/E Ratio (21.026) is within average values for comparable stocks, (10.681). Projected Growth (PEG Ratio) (1.390) is also within normal values, averaging (4.440). Dividend Yield (0.018) settles around the average of (0.080) among similar stocks. P/S Ratio (2.589) is also within normal values, averaging (1.645).
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
ROL | SCI | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 22 | 9 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 79 Overvalued | 68 Overvalued | |
PROFIT vs RISK RATING 1..100 | 98 | 32 | |
SMR RATING 1..100 | 28 | 29 | |
PRICE GROWTH RATING 1..100 | 63 | 50 | |
P/E GROWTH RATING 1..100 | 86 | 49 | |
SEASONALITY SCORE 1..100 | 75 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SCI's Valuation (68) in the Other Consumer Services industry is in the same range as ROL (79). This means that SCI’s stock grew similarly to ROL’s over the last 12 months.
SCI's Profit vs Risk Rating (32) in the Other Consumer Services industry is significantly better than the same rating for ROL (98). This means that SCI’s stock grew significantly faster than ROL’s over the last 12 months.
ROL's SMR Rating (28) in the Other Consumer Services industry is in the same range as SCI (29). This means that ROL’s stock grew similarly to SCI’s over the last 12 months.
SCI's Price Growth Rating (50) in the Other Consumer Services industry is in the same range as ROL (63). This means that SCI’s stock grew similarly to ROL’s over the last 12 months.
SCI's P/E Growth Rating (49) in the Other Consumer Services industry is somewhat better than the same rating for ROL (86). This means that SCI’s stock grew somewhat faster than ROL’s over the last 12 months.
| ROL | SCI | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 68% | 1 day ago 68% |
| Stochastic ODDS (%) | 1 day ago 64% | 1 day ago 55% |
| Momentum ODDS (%) | 1 day ago 49% | 1 day ago 60% |
| MACD ODDS (%) | 1 day ago 43% | 1 day ago 50% |
| TrendWeek ODDS (%) | 1 day ago 55% | 1 day ago 54% |
| TrendMonth ODDS (%) | 1 day ago 50% | 1 day ago 53% |
| Advances ODDS (%) | 1 day ago 55% | 7 days ago 54% |
| Declines ODDS (%) | 4 days ago 57% | 15 days ago 52% |
| BollingerBands ODDS (%) | 1 day ago 64% | 1 day ago 69% |
| Aroon ODDS (%) | 1 day ago 46% | 1 day ago 44% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ROL’s FA Score shows that 1 FA rating(s) are green while SCI’s FA Score has 2 green FA rating(s).
- ROL’s FA Score: 1 green, 4 red.
- SCI’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ROL’s TA Score shows that 4 TA indicator(s) are bullish while SCI’s TA Score has 5 bullish TA indicator(s).
- ROL’s TA Score: 4 bullish, 5 bearish.
- SCI’s TA Score: 5 bullish, 5 bearish.
Price Growth
ROL (@Personnel Services) experienced а +4.19% price change this week, while SCI (@Personnel Services) price change was +3.54% for the same time period.
The average weekly price growth across all stocks in the @Personnel Services industry was +3.02%. For the same industry, the average monthly price growth was +2.09%, and the average quarterly price growth was -7.23%.
Reported Earning Dates
ROL is expected to report earnings on Feb 17, 2027.
SCI is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Personnel Services (+3.02% weekly)Personnel Services comprise companies that provide staffing and human resources management solutions for businesses. Each company might be involved in one or more types of recruitment or employee solutions such as permanent or temporary staffing, career consulting, outsourcing, administrative services and many more. Some personnel services companies cater to large businesses, while some specialize in providing services to small/medium-sized organizations. These specialized services potentially expedite the process of getting the ‘right’ candidates and/or training them to meet the requirements of a business process. Some of the companies also cover other critical areas like internal auditing for a company. Robert Half International Inc., ManpowerGroup Inc. and Insperity, Inc. are examples of companies in the personnel services industry.
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