BOC
Price
$12.41
Change
+$0.03 (+0.24%)
Updated
Nov 26 closing price
Capitalization
390.34M
123 days until earnings call
Intraday BUY SELL Signals
ZD
Price
$33.15
Change
+$0.51 (+1.56%)
Updated
Nov 26 closing price
Capitalization
1.31B
81 days until earnings call
Intraday BUY SELL Signals
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BOC vs ZD

Header iconBOC vs ZD Comparison
Open Charts BOC vs ZDBanner chart's image
Boston Omaha
Price$12.41
Change+$0.03 (+0.24%)
Volume$123.72K
Capitalization390.34M
Ziff Davis
Price$33.15
Change+$0.51 (+1.56%)
Volume$944.44K
Capitalization1.31B
BOC vs ZD Comparison Chart in %
BOC
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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VS
BOC vs. ZD commentary
Nov 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BOC is a StrongBuy and ZD is a StrongBuy.

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COMPARISON
Comparison
Nov 27, 2025
Stock price -- (BOC: $12.41 vs. ZD: $33.15)
Brand notoriety: BOC and ZD are both not notable
BOC represents the Industrial Conglomerates, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: BOC: 70% vs. ZD: 151%
Market capitalization -- BOC: $390.34M vs. ZD: $1.31B
BOC [@Industrial Conglomerates] is valued at $390.34M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.31B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $140.1B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $198.17B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $14.51B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.65B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BOC’s FA Score shows that 1 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • BOC’s FA Score: 1 green, 4 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, BOC is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BOC’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • BOC’s TA Score: 5 bullish, 5 bearish.
  • ZD’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, ZD is a better buy in the short-term than BOC.

Price Growth

BOC (@Industrial Conglomerates) experienced а +0.98% price change this week, while ZD (@Advertising/Marketing Services) price change was +13.53% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +1.57%. For the same industry, the average monthly price growth was +5.10%, and the average quarterly price growth was +19.45%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +1.92%. For the same industry, the average monthly price growth was -11.10%, and the average quarterly price growth was +129.43%.

Reported Earning Dates

BOC is expected to report earnings on Mar 30, 2026.

ZD is expected to report earnings on Feb 16, 2026.

Industries' Descriptions

@Industrial Conglomerates (+1.57% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (+1.92% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.31B) has a higher market cap than BOC($390M). BOC has higher P/E ratio than ZD: BOC (575.50) vs ZD (12.90). BOC YTD gains are higher at: -12.482 vs. ZD (-38.995). ZD has higher annual earnings (EBITDA): 338M vs. BOC (32.6M). ZD has more cash in the bank: 457M vs. BOC (74.7M). BOC has less debt than ZD: BOC (107M) vs ZD (865M). ZD has higher revenues than BOC: ZD (1.45B) vs BOC (112M).
BOCZDBOC / ZD
Capitalization390M1.31B30%
EBITDA32.6M338M10%
Gain YTD-12.482-38.99532%
P/E Ratio575.5012.904,462%
Revenue112M1.45B8%
Total Cash74.7M457M16%
Total Debt107M865M12%
FUNDAMENTALS RATINGS
BOC vs ZD: Fundamental Ratings
BOC
ZD
OUTLOOK RATING
1..100
5958
VALUATION
overvalued / fair valued / undervalued
1..100
98
Overvalued
76
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
8682
PRICE GROWTH RATING
1..100
7864
P/E GROWTH RATING
1..100
2298
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (76) in the Internet Software Or Services industry is in the same range as BOC (98) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to BOC’s over the last 12 months.

ZD's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as BOC (100) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to BOC’s over the last 12 months.

ZD's SMR Rating (82) in the Internet Software Or Services industry is in the same range as BOC (86) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to BOC’s over the last 12 months.

ZD's Price Growth Rating (64) in the Internet Software Or Services industry is in the same range as BOC (78) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to BOC’s over the last 12 months.

BOC's P/E Growth Rating (22) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (98) in the Internet Software Or Services industry. This means that BOC’s stock grew significantly faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BOCZD
RSI
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
60%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
64%
Bearish Trend 1 day ago
69%
Momentum
ODDS (%)
Bearish Trend 1 day ago
75%
Bullish Trend 1 day ago
59%
MACD
ODDS (%)
Bullish Trend 1 day ago
65%
Bullish Trend 1 day ago
70%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
65%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
72%
Bearish Trend 1 day ago
73%
Advances
ODDS (%)
Bullish Trend 1 day ago
65%
Bullish Trend 4 days ago
64%
Declines
ODDS (%)
Bearish Trend 8 days ago
72%
Bearish Trend 9 days ago
73%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
55%
Aroon
ODDS (%)
Bearish Trend 1 day ago
79%
Bearish Trend 1 day ago
69%
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BOC
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.56%
DLX - ZD
58%
Loosely correlated
-0.34%
CMPR - ZD
46%
Loosely correlated
-2.15%
QNST - ZD
46%
Loosely correlated
-0.50%
IPG - ZD
41%
Loosely correlated
-1.96%
CCO - ZD
40%
Loosely correlated
+1.56%
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