BRBR
Price
$9.43
Change
+$0.44 (+4.89%)
Updated
Oct 16, 04:59 PM (EDT)
Capitalization
899.99M
38 days until earnings call
Intraday BUY SELL Signals
SMPL
Price
$11.19
Change
+$0.06 (+0.54%)
Updated
Oct 16 closing price
Capitalization
849.22M
11 days until earnings call
Intraday BUY SELL Signals
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BRBR vs SMPL

BRBR vs SMPL Comparison Chart in %
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BRBR vs. SMPL commentary
Oct 17, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BRBR is a Hold and SMPL is a Hold.

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SUMMARIES
A.I.Advisor
a Summary for BRBR with price predictions
Oct 16, 2026

BRBR's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for BRBR turned positive on October 07, 2026. Looking at past instances where BRBR's MACD turned positive, the stock continued to rise in 37 of 50 cases over the following month. The odds of a continued upward trend are 74%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on BRBR as a result. In 61 of 84 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.

Following a +8.89% 3-day Advance, the price is estimated to grow further. Considering data from situations where BRBR advanced for three days, in 204 of 300 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.

Bearish Trend Analysis

The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BRBR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.

BRBR broke above its upper Bollinger Band on October 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for BRBR entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 36 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 49 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-0.542) is normal, around the industry mean (5.422). P/E Ratio (5.451) is within average values for comparable stocks, (32.504). Projected Growth (PEG Ratio) (1.340) is also within normal values, averaging (8.458). Dividend Yield (0.000) settles around the average of (0.025) among similar stocks. P/S Ratio (0.462) is also within normal values, averaging (4.925).

The Tickeron Price Growth Rating for this company is 82 (best 1 - 100 worst), indicating slightly worse than average price growth. BRBR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 99 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BRBR’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.

A.I.Advisor
a Summary for SMPL with price predictions
Oct 16, 2026

SMPL in upward trend: price rose above 50-day moving average on October 13, 2026

SMPL moved above its 50-day moving average on October 13, 2026 date and that indicates a change from a downward trend to an upward trend. In 27 of 41 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 66%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 07, 2026. You may want to consider a long position or call options on SMPL as a result. In 56 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 64%.

The Moving Average Convergence Divergence (MACD) for SMPL just turned positive on October 01, 2026. Looking at past instances where SMPL's MACD turned positive, the stock continued to rise in 22 of 40 cases over the following month. The odds of a continued upward trend are 55%.

Following a +4.38% 3-day Advance, the price is estimated to grow further. Considering data from situations where SMPL advanced for three days, in 177 of 280 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.

Bearish Trend Analysis

The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SMPL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.

SMPL broke above its upper Bollinger Band on October 12, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for SMPL entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. SMPL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 60 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.599) is normal, around the industry mean (5.422). P/E Ratio (16.028) is within average values for comparable stocks, (32.504). Projected Growth (PEG Ratio) (1.643) is also within normal values, averaging (8.458). Dividend Yield (0.000) settles around the average of (0.025) among similar stocks. P/S Ratio (0.699) is also within normal values, averaging (4.925).

The Tickeron PE Growth Rating for this company is 79 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is 94 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SMPL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.

FUNDAMENTALS RATINGS
BRBR vs SMPL: Fundamental Ratings
BRBR
SMPL
OUTLOOK RATING
1..100
2942
VALUATION
overvalued / fair valued / undervalued
1..100
49
Fair valued
60
Fair valued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
3694
PRICE GROWTH RATING
1..100
8256
P/E GROWTH RATING
1..100
9979
SEASONALITY SCORE
1..100
8585

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BRBR's Valuation (49) in the null industry is in the same range as SMPL (60) in the Food Major Diversified industry. This means that BRBR’s stock grew similarly to SMPL’s over the last 12 months.

BRBR's Profit vs Risk Rating (100) in the null industry is in the same range as SMPL (100) in the Food Major Diversified industry. This means that BRBR’s stock grew similarly to SMPL’s over the last 12 months.

BRBR's SMR Rating (36) in the null industry is somewhat better than the same rating for SMPL (94) in the Food Major Diversified industry. This means that BRBR’s stock grew somewhat faster than SMPL’s over the last 12 months.

SMPL's Price Growth Rating (56) in the Food Major Diversified industry is in the same range as BRBR (82) in the null industry. This means that SMPL’s stock grew similarly to BRBR’s over the last 12 months.

SMPL's P/E Growth Rating (79) in the Food Major Diversified industry is in the same range as BRBR (99) in the null industry. This means that SMPL’s stock grew similarly to BRBR’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BRBRSMPL
RSI
ODDS (%)
Bearish Trend 1 day ago
46%
Bearish Trend 1 day ago
52%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
64%
Bearish Trend 1 day ago
75%
Momentum
ODDS (%)
Bullish Trend 1 day ago
73%
Bullish Trend 1 day ago
64%
MACD
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
55%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
69%
Bullish Trend 1 day ago
60%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
70%
Bullish Trend 1 day ago
55%
Advances
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
63%
Declines
ODDS (%)
Bearish Trend 16 days ago
72%
Bearish Trend 23 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
47%
Bearish Trend 1 day ago
72%
Aroon
ODDS (%)
Bearish Trend 1 day ago
71%
Bearish Trend 1 day ago
75%
COMPARISON
Comparison
Oct 17, 2026
Stock price -- (BRBR: $9.43 vs. SMPL: $11.19)
Brand notoriety: BRBR and SMPL are both not notable
Both companies represent the Food: Major Diversified industry
Current volume relative to the 65-day Moving Average: BRBR: 152% vs. SMPL: 100%
Market capitalization -- BRBR: $899.99M vs. SMPL: $849.22M
BRBR [@Food: Major Diversified] is valued at $899.99M. SMPL’s [@Food: Major Diversified] market capitalization is $849.22M. The market cap for tickers in the [@Food: Major Diversified] industry ranges from $68.81K to $239.66B. The average market capitalization across the [@Food: Major Diversified] industry is $2.9B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BRBR’s FA Score shows that 0 FA rating(s) are green while SMPL’s FA Score has 0 green FA rating(s).

  • BRBR’s FA Score: 0 green, 5 red.
  • SMPL’s FA Score: 0 green, 5 red.
According to our system of comparison, BRBR is a better buy in the long-term than SMPL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BRBR’s TA Score shows that 3 TA indicator(s) are bullish while SMPL’s TA Score has 4 bullish TA indicator(s).

  • BRBR’s TA Score: 3 bullish, 5 bearish.
  • SMPL’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, both BRBR and SMPL are a bad buy in the short-term.

Price Growth

BRBR (@Food: Major Diversified) experienced а +10.29% price change this week, while SMPL (@Food: Major Diversified) price change was +9.92% for the same time period.

The average weekly price growth across all stocks in the @Food: Major Diversified industry was -2.45%. For the same industry, the average monthly price growth was -9.56%, and the average quarterly price growth was -19.34%.

Reported Earning Dates

BRBR is expected to report earnings on Nov 23, 2026.

SMPL is expected to report earnings on Oct 27, 2026.

Industries' Descriptions

@Food: Major Diversified (-2.45% weekly)

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

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BRBR
Daily Signal:
Gain/Loss:
SMPL
Daily Signal:
Gain/Loss:
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BRBR and

Correlation & Price change

A.I.dvisor tells us that BRBR and BRCC have been poorly correlated (+33% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that BRBR and BRCC's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BRBR
1D Price
Change %
BRBR100%
+4.89%
BRCC - BRBR
33%
Poorly correlated
-4.09%
CENT - BRBR
27%
Poorly correlated
+0.21%
CENTA - BRBR
27%
Poorly correlated
+0.44%
SMPL - BRBR
27%
Poorly correlated
+0.54%
INGR - BRBR
25%
Poorly correlated
+0.68%
More

SMPL and

Correlation & Price change

A.I.dvisor indicates that over the last year, SMPL has been loosely correlated with TR. These tickers have moved in lockstep 42% of the time. This A.I.-generated data suggests there is some statistical probability that if SMPL jumps, then TR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SMPL
1D Price
Change %
SMPL100%
+0.54%
TR - SMPL
42%
Loosely correlated
-0.31%
MDLZ - SMPL
34%
Loosely correlated
+1.40%
FLO - SMPL
34%
Loosely correlated
-0.16%
HSY - SMPL
32%
Poorly correlated
+1.27%
JJSF - SMPL
31%
Poorly correlated
-0.25%
More