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BRFH vs CELH
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BRFH is a Hold and CELH is a Hold.
BRFH's Indicator enters downward trend
The Aroon Indicator for BRFH entered a downward trend on October 22, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 315 similar instances where the Aroon Indicator formed such a pattern. In 282 of the 315 cases the stock moved lower. This puts the odds of a downward move at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BRFH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 85%.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where BRFH's RSI Oscillator exited the oversold zone, 23 of 30 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 77%.
The Moving Average Convergence Divergence (MACD) for BRFH just turned positive on October 21, 2026. Looking at past instances where BRFH's MACD turned positive, the stock continued to rise in 40 of 51 cases over the following month. The odds of a continued upward trend are 78%.
Following a +15.31% 3-day Advance, the price is estimated to grow further. Considering data from situations where BRFH advanced for three days, in 155 of 200 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
BRFH may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 3 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: BRFH's P/B Ratio (-123.321) is very low in comparison to the industry average of (-4.842). P/E Ratio (-2.762) is within average values for comparable stocks, (25.520). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (3.732). Dividend Yield (0.000) settles around the average of (0.038) among similar stocks. P/S Ratio (0.930) is also within normal values, averaging (2.785).
The Tickeron PE Growth Rating for this company is 7 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 96 (best 1 - 100 worst), indicating slightly worse than average price growth. BRFH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BRFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock worse than average.
CELH's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for CELH turned positive on October 09, 2026. Looking at past instances where CELH's MACD turned positive, the stock continued to rise in 40 of 45 cases over the following month. The odds of a continued upward trend are 89%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on CELH as a result. In 65 of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 79%.
Following a +6.28% 3-day Advance, the price is estimated to grow further. Considering data from situations where CELH advanced for three days, in 237 of 295 cases, the price rose further within the following month. The odds of a continued upward trend are 80%.
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 44 of 50 cases where CELH's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 88%.
CELH moved below its 50-day moving average on October 21, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CELH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 84%.
CELH broke above its upper Bollinger Band on October 19, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CELH entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 61 (best 1 - 100 worst), indicating fairly steady price growth. CELH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 69 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 82 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.982) is normal, around the industry mean (-4.842). CELH's P/E Ratio (123.304) is considerably higher than the industry average of (25.520). Projected Growth (PEG Ratio) (0.256) is also within normal values, averaging (3.732). Dividend Yield (0.000) settles around the average of (0.038) among similar stocks. P/S Ratio (2.408) is also within normal values, averaging (2.785).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CELH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock worse than average.
BRFH | CELH | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 12 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 3 Undervalued | 98 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 100 | 82 | |
PRICE GROWTH RATING 1..100 | 96 | 61 | |
P/E GROWTH RATING 1..100 | 7 | 69 | |
SEASONALITY SCORE 1..100 | 33 | 44 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BRFH's Valuation (3) in the null industry is significantly better than the same rating for CELH (98) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew significantly faster than CELH’s over the last 12 months.
BRFH's Profit vs Risk Rating (100) in the null industry is in the same range as CELH (100) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew similarly to CELH’s over the last 12 months.
CELH's SMR Rating (82) in the Beverages Non Alcoholic industry is in the same range as BRFH (100) in the null industry. This means that CELH’s stock grew similarly to BRFH’s over the last 12 months.
CELH's Price Growth Rating (61) in the Beverages Non Alcoholic industry is somewhat better than the same rating for BRFH (96) in the null industry. This means that CELH’s stock grew somewhat faster than BRFH’s over the last 12 months.
BRFH's P/E Growth Rating (7) in the null industry is somewhat better than the same rating for CELH (69) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew somewhat faster than CELH’s over the last 12 months.
| BRFH | CELH | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 77% | N/A |
| Stochastic ODDS (%) | N/A | 1 day ago 88% |
| Momentum ODDS (%) | N/A | 1 day ago 79% |
| MACD ODDS (%) | 1 day ago 78% | 1 day ago 89% |
| TrendWeek ODDS (%) | 1 day ago 76% | 1 day ago 81% |
| TrendMonth ODDS (%) | 1 day ago 90% | 1 day ago 83% |
| Advances ODDS (%) | 3 days ago 77% | 3 days ago 80% |
| Declines ODDS (%) | 7 days ago 85% | 9 days ago 84% |
| BollingerBands ODDS (%) | 1 day ago 79% | 1 day ago 81% |
| Aroon ODDS (%) | 1 day ago 90% | 1 day ago 89% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BRFH’s FA Score shows that 2 FA rating(s) are green while CELH’s FA Score has 0 green FA rating(s).
- BRFH’s FA Score: 2 green, 3 red.
- CELH’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BRFH’s TA Score shows that 4 TA indicator(s) are bullish while CELH’s TA Score has 3 bullish TA indicator(s).
- BRFH’s TA Score: 4 bullish, 2 bearish.
- CELH’s TA Score: 3 bullish, 5 bearish.
Price Growth
BRFH (@Beverages: Non-Alcoholic) experienced а +9.22% price change this week, while CELH (@Beverages: Non-Alcoholic) price change was +0.71% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +1.42%. For the same industry, the average monthly price growth was -0.99%, and the average quarterly price growth was -8.62%.
Reported Earning Dates
BRFH is expected to report earnings on Nov 05, 2026.
CELH is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (+1.42% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
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