BRFH
Price
$1.95
Change
-$0.04 (-2.01%)
Updated
Jul 10 closing price
Capitalization
31.48M
38 days until earnings call
Intraday BUY SELL Signals
REED
Price
$1.08
Change
-$0.06 (-5.26%)
Updated
Jul 10 closing price
Capitalization
55.91M
25 days until earnings call
Intraday BUY SELL Signals
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BRFH vs REED

BRFH vs REED Comparison Chart in %
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BRFH vs. REED commentary
Jul 13, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BRFH is a Buy and REED is a Hold.

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COMPARISON
Comparison
Jul 13, 2026
Stock price -- (BRFH: $1.95 vs. REED: $1.08)
Brand notoriety: BRFH and REED are both not notable
Both companies represent the Beverages: Non-Alcoholic industry
Current volume relative to the 65-day Moving Average: BRFH: 34% vs. REED: 39%
Market capitalization -- BRFH: $31.48M vs. REED: $55.91M
BRFH [@Beverages: Non-Alcoholic] is valued at $31.48M. REED’s [@Beverages: Non-Alcoholic] market capitalization is $55.91M. The market cap for tickers in the [@Beverages: Non-Alcoholic] industry ranges from $359.21B to $0. The average market capitalization across the [@Beverages: Non-Alcoholic] industry is $49.34B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BRFH’s FA Score shows that 0 FA rating(s) are green whileREED’s FA Score has 0 green FA rating(s).

  • BRFH’s FA Score: 0 green, 5 red.
  • REED’s FA Score: 0 green, 5 red.
According to our system of comparison, both BRFH and REED are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BRFH’s TA Score shows that 4 TA indicator(s) are bullish while REED’s TA Score has 6 bullish TA indicator(s).

  • BRFH’s TA Score: 4 bullish, 3 bearish.
  • REED’s TA Score: 6 bullish, 2 bearish.
According to our system of comparison, REED is a better buy in the short-term than BRFH.

Price Growth

BRFH (@Beverages: Non-Alcoholic) experienced а 0.00% price change this week, while REED (@Beverages: Non-Alcoholic) price change was -18.80% for the same time period.

The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -2.38%. For the same industry, the average monthly price growth was +0.44%, and the average quarterly price growth was +4.26%.

Reported Earning Dates

BRFH is expected to report earnings on Aug 19, 2026.

REED is expected to report earnings on Aug 06, 2026.

Industries' Descriptions

@Beverages: Non-Alcoholic (-2.38% weekly)

Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
REED($55.9M) has a higher market cap than BRFH($31.5M). BRFH YTD gains are higher at: -33.447 vs. REED (-48.571). BRFH has higher annual earnings (EBITDA): -2.21M vs. REED (-14.25M). REED has more cash in the bank: 2.68M vs. BRFH (1.82M). BRFH has less debt than REED: BRFH (8.67M) vs REED (10.6M). REED has higher revenues than BRFH: REED (36.3M) vs BRFH (16.9M).
BRFHREEDBRFH / REED
Capitalization31.5M55.9M56%
EBITDA-2.21M-14.25M15%
Gain YTD-33.447-48.57169%
P/E RatioN/A0.12-
Revenue16.9M36.3M47%
Total Cash1.82M2.68M68%
Total Debt8.67M10.6M82%
FUNDAMENTALS RATINGS
BRFH vs REED: Fundamental Ratings
BRFH
REED
OUTLOOK RATING
1..100
5023
VALUATION
overvalued / fair valued / undervalued
1..100
69
Overvalued
69
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
99100
PRICE GROWTH RATING
1..100
8394
P/E GROWTH RATING
1..100
10093
SEASONALITY SCORE
1..100
4914

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BRFH's Valuation (69) in the null industry is in the same range as REED (69) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew similarly to REED’s over the last 12 months.

BRFH's Profit vs Risk Rating (100) in the null industry is in the same range as REED (100) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew similarly to REED’s over the last 12 months.

BRFH's SMR Rating (99) in the null industry is in the same range as REED (100) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew similarly to REED’s over the last 12 months.

BRFH's Price Growth Rating (83) in the null industry is in the same range as REED (94) in the Beverages Non Alcoholic industry. This means that BRFH’s stock grew similarly to REED’s over the last 12 months.

REED's P/E Growth Rating (93) in the Beverages Non Alcoholic industry is in the same range as BRFH (100) in the null industry. This means that REED’s stock grew similarly to BRFH’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BRFHREED
RSI
ODDS (%)
Bullish Trend 3 days ago
88%
Bullish Trend 3 days ago
79%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
90%
Bullish Trend 3 days ago
86%
Momentum
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
71%
MACD
ODDS (%)
Bullish Trend 3 days ago
90%
Bullish Trend 3 days ago
85%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
77%
Bearish Trend 3 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
90%
Bearish Trend 3 days ago
90%
Advances
ODDS (%)
N/A
Bullish Trend 11 days ago
77%
Declines
ODDS (%)
Bearish Trend 3 days ago
84%
Bearish Trend 3 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
76%
Bullish Trend 3 days ago
84%
Aroon
ODDS (%)
Bearish Trend 3 days ago
89%
Bearish Trend 3 days ago
90%
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BRFH
Daily Signal:
Gain/Loss:
REED
Daily Signal:
Gain/Loss:
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BRFH and

Correlation & Price change

A.I.dvisor tells us that BRFH and REED have been poorly correlated (+8% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that BRFH and REED's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BRFH
1D Price
Change %
BRFH100%
-2.01%
REED - BRFH
8%
Poorly correlated
-5.26%
OTLY - BRFH
7%
Poorly correlated
+2.82%
CELH - BRFH
6%
Poorly correlated
+0.26%
COCO - BRFH
5%
Poorly correlated
+0.21%
PRMB - BRFH
4%
Poorly correlated
+1.48%
More

REED and

Correlation & Price change

A.I.dvisor tells us that REED and OTLY have been poorly correlated (+20% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that REED and OTLY's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To REED
1D Price
Change %
REED100%
-5.26%
OTLY - REED
20%
Poorly correlated
+2.82%
PEP - REED
9%
Poorly correlated
-0.35%
BRFH - REED
8%
Poorly correlated
-2.01%
MNST - REED
5%
Poorly correlated
+0.87%
KDP - REED
3%
Poorly correlated
+3.09%
More