BTI
Price
$62.32
Change
+$0.93 (+1.51%)
Updated
Jun 12 closing price
Capitalization
134.23B
46 days until earnings call
Intraday BUY SELL Signals
MO
Price
$71.94
Change
+$0.53 (+0.74%)
Updated
Jun 12 closing price
Capitalization
120.13B
46 days until earnings call
Intraday BUY SELL Signals
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BTI vs MO

Header iconBTI vs MO Comparison
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Which Stock Would AI Choose? British American Tobacco (BTI) vs. Altria Group (MO) Stock Comparison

Key Takeaways

  • BTI boasts a lower price-to-earnings (P/E) ratio of 12.2 compared to MO's 16.0, suggesting relatively better valuation.
  • Both stocks deliver high dividend yields attractive to income investors, with MO at 6.4% and BTI at 5.8%.
  • BTI has outperformed over the past year with a 44% total return, surpassing MO's 21%.
  • MO leads year-to-date (YTD) performance at 16% versus BTI's 3%.
  • Recent weeks show modest pullbacks for both amid sector pressures, but positive sentiment persists due to pricing power and defensive positioning.
  • BTI's global diversification contrasts with MO's U.S.-centric focus, influencing growth drivers.

Introduction

British American Tobacco (BTI) and Altria Group (MO) stand as leading players in the tobacco industry, renowned for robust dividend payouts and defensive qualities amid market volatility. This stock comparison analyzes their recent performance, valuation metrics, and market positioning to aid income-oriented investors and traders evaluating relative opportunities in the consumer staples sector. With both facing regulatory headwinds yet benefiting from pricing discipline, understanding their contrasts in momentum and stability proves valuable in today's environment of shifting consumer trends and economic uncertainty.

BTI Overview and Recent Performance

British American Tobacco (BTI) is a multinational tobacco giant with brands like Lucky Strike and Vuse, operating in over 180 countries and emphasizing next-generation products alongside combustibles. Trading around $57 with a market capitalization exceeding $124 billion, BTI features a trailing P/E ratio of 12.2 and a dividend yield near 5.8%. In recent market activity, the stock has experienced modest cooling from highs near $63, reflecting broader tobacco sector pressures, yet it maintains strong one-year gains of about 44% driven by pricing power and resilient demand. Sentiment remains supported by analyst upgrades and highlights of its valuation appeal, positioning BTI favorably for income seekers despite volume declines in traditional cigarettes.

MO Overview and Recent Performance

Altria Group (MO), primarily U.S.-focused through Marlboro and oral nicotine products like on!, holds a market cap around $110 billion. The stock trades near $66, with a P/E of 16.0 and an elevated dividend yield of 6.4%. Recent weeks have seen a pullback of over 3% from February peaks, lagging some staples amid anticipation for quarterly earnings, though YTD returns stand at 16% bolstered by share buybacks and investments in growers. Positive developments, including capital return enhancements, have sustained defensive appeal, with performance influenced by steady smokeable volumes and growth in oral segments despite regulatory scrutiny.

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Head-to-Head Comparison

In business models, BTI's global footprint provides broader exposure to emerging markets and vaping growth, contrasting MO's concentrated U.S. dominance with strengths in oral nicotine pouches. Growth drivers differ: BTI leverages international diversification for revenue stability (TTM $25.6B), while MO ($20.1B TTM) emphasizes domestic pricing and buybacks. Recent momentum favors BTI over longer horizons but trails YTD; risk factors include shared regulatory pressures on combustibles, with MO facing U.S.-specific litigation. Sector exposure ties both to consumer staples' defensive traits, yet BTI's lower P/E signals undervaluation, trading off against MO's superior yield. Market sentiment tilts toward income reliability for both amid economic caution.

Tickeron AI Verdict

Tickeron’s AI models currently lean toward BTI based on superior one-year trend consistency (44% return), attractive valuation at a sub-13x P/E, and resilient global positioning amid recent stability. While MO offers a higher yield and YTD edge, BTI's momentum and pricing catalysts suggest higher probability of near-term outperformance in probabilistic assessments.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
BTI vs. MO commentary
Jun 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BTI is a Buy and MO is a StrongBuy.

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COMPARISON
Comparison
Jun 15, 2026
Stock price -- (BTI: $62.32 vs. MO: $71.94)
Brand notoriety: BTI: Not notable vs. MO: Notable
Both companies represent the Tobacco industry
Current volume relative to the 65-day Moving Average: BTI: 126% vs. MO: 97%
Market capitalization -- BTI: $134.23B vs. MO: $120.13B
BTI [@Tobacco] is valued at $134.23B. MO’s [@Tobacco] market capitalization is $120.13B. The market cap for tickers in the [@Tobacco] industry ranges from $287.24B to $0. The average market capitalization across the [@Tobacco] industry is $54.83B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTI’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 5 green FA rating(s).

  • BTI’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 5 green, 0 red.
According to our system of comparison, MO is a better buy in the long-term than BTI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTI’s TA Score shows that 5 TA indicator(s) are bullish while MO’s TA Score has 4 bullish TA indicator(s).

  • BTI’s TA Score: 5 bullish, 5 bearish.
  • MO’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, both BTI and MO are a good buy in the short-term.

Price Growth

BTI (@Tobacco) experienced а +4.35% price change this week, while MO (@Tobacco) price change was -0.35% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was -1.82%. For the same industry, the average monthly price growth was -11.76%, and the average quarterly price growth was -11.89%.

Reported Earning Dates

BTI is expected to report earnings on Jul 30, 2026.

MO is expected to report earnings on Jul 30, 2026.

Industries' Descriptions

@Tobacco (-1.82% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTI($134B) has a higher market cap than MO($120B). MO has higher P/E ratio than BTI: MO (15.02) vs BTI (13.36). MO YTD gains are higher at: 26.856 vs. BTI (11.667). BTI has higher annual earnings (EBITDA): 14.1B vs. MO (12B). BTI has higher revenues than MO: BTI (25.6B) vs MO (20.4B).
BTIMOBTI / MO
Capitalization134B120B112%
EBITDA14.1B12B118%
Gain YTD11.66726.85643%
P/E Ratio13.3615.0289%
Revenue25.6B20.4B125%
Total CashN/A3.53B-
Total DebtN/A24.6B-
FUNDAMENTALS RATINGS
BTI vs MO: Fundamental Ratings
BTI
MO
OUTLOOK RATING
1..100
7427
VALUATION
overvalued / fair valued / undervalued
1..100
9
Undervalued
15
Undervalued
PROFIT vs RISK RATING
1..100
97
SMR RATING
1..100
986
PRICE GROWTH RATING
1..100
4925
P/E GROWTH RATING
1..100
9319
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BTI's Valuation (9) in the Tobacco industry is in the same range as MO (15). This means that BTI’s stock grew similarly to MO’s over the last 12 months.

MO's Profit vs Risk Rating (7) in the Tobacco industry is in the same range as BTI (9). This means that MO’s stock grew similarly to BTI’s over the last 12 months.

MO's SMR Rating (6) in the Tobacco industry is significantly better than the same rating for BTI (98). This means that MO’s stock grew significantly faster than BTI’s over the last 12 months.

MO's Price Growth Rating (25) in the Tobacco industry is in the same range as BTI (49). This means that MO’s stock grew similarly to BTI’s over the last 12 months.

MO's P/E Growth Rating (19) in the Tobacco industry is significantly better than the same rating for BTI (93). This means that MO’s stock grew significantly faster than BTI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTIMO
RSI
ODDS (%)
Bullish Trend 3 days ago
77%
Bearish Trend 7 days ago
52%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
50%
Bearish Trend 3 days ago
43%
Momentum
ODDS (%)
Bullish Trend 3 days ago
52%
Bullish Trend 3 days ago
57%
MACD
ODDS (%)
Bearish Trend 3 days ago
57%
Bearish Trend 3 days ago
40%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
57%
Bearish Trend 3 days ago
37%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
37%
Bullish Trend 3 days ago
49%
Advances
ODDS (%)
Bullish Trend 3 days ago
62%
Bullish Trend 5 days ago
55%
Declines
ODDS (%)
Bearish Trend 11 days ago
45%
Bearish Trend 14 days ago
36%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
59%
Bullish Trend 3 days ago
59%
Aroon
ODDS (%)
Bearish Trend 3 days ago
29%
Bullish Trend 7 days ago
56%
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BTI
Daily Signal:
Gain/Loss:
MO
Daily Signal:
Gain/Loss:
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MO and

Correlation & Price change

A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MO
1D Price
Change %
MO100%
+0.74%
PM - MO
48%
Loosely correlated
+1.95%
BTI - MO
44%
Loosely correlated
+1.51%
UVV - MO
30%
Poorly correlated
+1.26%
TPB - MO
21%
Poorly correlated
+2.00%
RLX - MO
10%
Poorly correlated
+0.49%
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