CFFI
Price
$88.39
Change
-$0.09 (-0.10%)
Updated
Aug 14 closing price
Capitalization
287.42M
Intraday BUY SELL Signals
UMBF
Price
$152.04
Change
+$1.16 (+0.77%)
Updated
Aug 14 closing price
Capitalization
11.55B
72 days until earnings call
Intraday BUY SELL Signals
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CFFI vs UMBF

CFFI vs UMBF Comparison Chart in %
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A.I.Advisor
Jul 28, 2026

Which Stock Would AI Choose? C&F Financial Corporation (CFFI) vs. UMB Financial Corporation (UMBF) Stock Comparison

Key Takeaways

  • C&F Financial Corporation (CFFI) is a Virginia-based community bank with a market capitalization of approximately $260 million, while UMB Financial Corporation (UMBF) is a regional banking powerhouse with a market cap near $10.7 billion — a roughly 40x difference in scale.
  • CFFI has delivered steady organic growth with an expanding net interest margin (NIM) of 4.41% and growing loan portfolios, while UMBF's transformative acquisition of Heartland Financial USA has driven revenue growth of approximately 47% year-over-year.
  • Year-to-date, UMBF has returned approximately 23%, significantly outpacing CFFI's roughly 9% gain, though CFFI offers a substantially higher dividend yield of around 2.5% compared to UMBF's 1.3%.
  • CFFI trades at a lower price-to-earnings (P/E) ratio of approximately 9.2, versus UMBF's P/E near 10.6, reflecting a modest valuation discount typical of micro-cap regional banks.
  • Both banks maintain strong capital positions and are well-capitalized under regulatory standards, but UMBF's larger scale, diversified revenue streams, and M&A (mergers and acquisitions) momentum give it a distinct growth profile.
  • Risk profiles differ meaningfully: CFFI's low beta of 0.34 and concentrated Virginia footprint contrast with UMBF's broader geographic exposure and integration risk from its recent acquisition.

Introduction

Investors evaluating the U.S. regional banking sector frequently encounter a wide spectrum of opportunities — from community-focused institutions with deep local roots to multi-state banking franchises with billions in assets. This comparison examines two such institutions: CFFI (C&F Financial Corporation), a Virginia-based community bank approaching its centennial, and UMBF (UMB Financial Corporation), a Kansas City-headquartered regional bank that completed a transformative acquisition in early 2025. While both operate within the same industry, their scale, growth strategies, and market positioning differ sharply. This analysis is particularly relevant for investors weighing the trade-offs between steady community-bank stability and the higher-growth, integration-driven profile of a larger regional player.

CFFI Overview and Recent Performance

CFFI, the holding company for C&F Bank, operates through three segments: Community Banking, Mortgage Banking, and Consumer Finance. Headquartered in Toano, Virginia, the company serves individuals and businesses across the Commonwealth through 32 banking offices and six commercial loan offices. In recent weeks, CFFI reported second-quarter 2026 consolidated net income of $8.6 million, an 11.1% increase from the prior-year period, with adjusted earnings per share reaching $2.40. Community banking segment loans grew at an 8.3% annualized rate during the quarter, while deposits expanded to $2.37 billion.

Several strategic moves have shaped CFFI's recent performance. The company completed the sale of its equity interest in Bearing Insurance Group, generating an $8.3 million pre-tax gain, and simultaneously executed a securities portfolio restructuring — selling $72.6 million in lower-yielding securities and reinvesting approximately $67.8 million into higher-yielding instruments. The consolidated NIM expanded to 4.41%, reflecting improved asset yields. Mortgage banking origination volume rose 9.5% year-over-year, supported by a more favorable rate environment. On the expansion front, CFFI opened a retail branch in Roanoke and announced in July 2026 the hiring of a veteran lender to lead its entry into the Lynchburg market, signaling continued geographic growth within Virginia. However, the consumer finance segment has faced headwinds from elevated net charge-offs at an annualized rate of 2.60% during the first half of 2026.

UMBF Overview and Recent Performance

UMBF operates as a diversified financial services company with Commercial Banking, Institutional Banking, and Personal Banking divisions. The firm provides treasury management, fund administration, healthcare payment solutions, and wealth management services alongside traditional lending and deposit offerings. The company's profile changed substantially in January 2025 when it completed the all-stock acquisition of Heartland Financial USA, Inc. in a transaction valued at approximately $2 billion. This merger created a combined institution with roughly $64.5 billion in pro forma assets and extended UMBF's footprint to 13 states.

Recent financial results reflect the integration's impact. Fourth-quarter 2025 revenue surged 66% year-over-year to $720.9 million, while operating earnings per share of $3.08 beat consensus estimates. Full-year 2025 operating EPS reached $11.35. Net interest income climbed 94.3% year-over-year in the fourth quarter, and the net interest margin (on a fully taxable equivalent basis) expanded to 3.29%. Average loans reached $38.3 billion, while deposits totaled $60.7 billion at year-end. The efficiency ratio improved to 55.5%, indicating stronger profitability. Credit quality metrics have shown some pressure — non-accrual and restructured loans rose to $144.7 million — but net charge-offs remained manageable at 0.13% of average loans. UMBF stock has delivered a year-to-date return of roughly 23%, outpacing broader regional banking indices. Analysts have responded favorably, with the stock carrying a Zacks Rank of #2 (Buy) and upward estimate revisions in recent months.

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Head-to-Head Comparison

The contrast between these two institutions is most sharply drawn along dimensions of scale, growth trajectory, and market positioning. UMBF's $10.7 billion market cap and $60 billion-plus deposit base provide diversification across geographies, business lines, and customer segments that CFFI, with its $260 million market cap and Virginia-concentrated franchise, cannot replicate. UMBF's Heartland acquisition has injected transformative growth, pushing annual revenue past $4.1 billion, whereas CFFI's revenue of approximately $186 million reflects a more measured, organic expansion model.

In terms of profitability and efficiency, CFFI boasts a notably higher NIM of 4.41%, reflecting the pricing power and lower-cost deposit base often characteristic of community banks. UMBF's NIM of 3.29% is narrower but must be contextualized against its far larger and more complex earning-asset base. On valuation, CFFI's P/E of approximately 9.2 sits below UMBF's roughly 10.6, and CFFI trades near book value (price-to-book of approximately 0.99), while UMBF commands a premium at roughly 1.23 times book. Momentum clearly favors UMBF, which has delivered a three-year total return exceeding 109%, compared with CFFI's approximately 48% over the same horizon. Risk profiles diverge as well: CFFI's beta of 0.34 signals low correlation with broader market swings, making it a potential defensive holding, while UMBF's larger institutional ownership and higher trading volume introduce different dynamics — including a short float near 5% that suggests more active two-way positioning among market participants.

Tickeron AI Verdict

Based on observable factors including trend consistency, relative momentum, and strategic catalysts, Tickeron's AI-driven analysis would likely assign a near-term edge to UMBF. The stock's sustained outperformance — with year-to-date gains roughly 2.5 times those of CFFI — coupled with ongoing synergy realization from the Heartland integration, upward analyst estimate revisions, and a strong efficiency ratio trajectory, points to favorable trend continuity. The post-acquisition scale has meaningfully improved UMBF's competitive positioning across multiple revenue streams, including institutional asset servicing and healthcare payments. That said, CFFI presents a compelling profile for different investment objectives: its low beta, above-average dividend yield, expanding NIM, and tangible book value discount offer a margin of safety that may appeal in more risk-averse market conditions. The AI's preference for UMBF in the current environment reflects momentum-based and catalyst-driven scoring rather than an assessment of absolute quality — both institutions demonstrate sound fundamentals, but UMBF's combination of scale, diversification, and integration-driven earnings growth creates a more dynamic near-term opportunity set.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
CFFI vs. UMBF commentary
Aug 16, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CFFI is a Hold and UMBF is a Buy.

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COMPARISON
Comparison
Aug 16, 2026
Stock price -- (CFFI: $88.39 vs. UMBF: $152.04)
Brand notoriety: CFFI and UMBF are both not notable
Both companies represent the Regional Banks industry
Current volume relative to the 65-day Moving Average: CFFI: 19% vs. UMBF: 46%
Market capitalization -- CFFI: $287.42M vs. UMBF: $11.55B
CFFI [@Regional Banks] is valued at $287.42M. UMBF’s [@Regional Banks] market capitalization is $11.55B. The market cap for tickers in the [@Regional Banks] industry ranges from $142.82B to $0. The average market capitalization across the [@Regional Banks] industry is $6.57B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CFFI’s FA Score shows that 1 FA rating(s) are green whileUMBF’s FA Score has 1 green FA rating(s).

  • CFFI’s FA Score: 1 green, 4 red.
  • UMBF’s FA Score: 1 green, 4 red.
According to our system of comparison, CFFI is a better buy in the long-term than UMBF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CFFI’s TA Score shows that 3 TA indicator(s) are bullish while UMBF’s TA Score has 4 bullish TA indicator(s).

  • CFFI’s TA Score: 3 bullish, 5 bearish.
  • UMBF’s TA Score: 4 bullish, 3 bearish.
According to our system of comparison, UMBF is a better buy in the short-term than CFFI.

Price Growth

CFFI (@Regional Banks) experienced а +0.51% price change this week, while UMBF (@Regional Banks) price change was +4.42% for the same time period.

The average weekly price growth across all stocks in the @Regional Banks industry was +1.33%. For the same industry, the average monthly price growth was +2.87%, and the average quarterly price growth was +12.20%.

Reported Earning Dates

UMBF is expected to report earnings on Oct 27, 2026.

Industries' Descriptions

@Regional Banks (+1.33% weekly)

Regional banks have a smaller reach than major banks, and cater mostly to one region of a country, such as a state or within a group of states. They offer services often similar – albeit with some limitations/smaller scale – compared to major banks. Taking deposits, making loans, mortgages, leases, credit cards , fund management, insurance and investment banking. SunTrust Banks, State Street Corp., M&T Bank Corp. are some examples of U.S. regional banks.

SUMMARIES
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FUNDAMENTALS
Fundamentals
UMBF($11.5B) has a higher market cap than CFFI($287M). UMBF has higher P/E ratio than CFFI: UMBF (12.64) vs CFFI (9.85). UMBF YTD gains are higher at: 33.097 vs. CFFI (23.358). UMBF has more cash in the bank: 736M vs. CFFI (15.3M). CFFI has less debt than UMBF: CFFI (103M) vs UMBF (258M). UMBF has higher revenues than CFFI: UMBF (2.7B) vs CFFI (140M).
CFFIUMBFCFFI / UMBF
Capitalization287M11.5B2%
EBITDAN/AN/A-
Gain YTD23.35833.09771%
P/E Ratio9.8512.6478%
Revenue140M2.7B5%
Total Cash15.3M736M2%
Total Debt103M258M40%
FUNDAMENTALS RATINGS
CFFI vs UMBF: Fundamental Ratings
CFFI
UMBF
OUTLOOK RATING
1..100
4837
VALUATION
overvalued / fair valued / undervalued
1..100
27
Undervalued
72
Overvalued
PROFIT vs RISK RATING
1..100
3837
SMR RATING
1..100
5917
PRICE GROWTH RATING
1..100
4143
P/E GROWTH RATING
1..100
4354
SEASONALITY SCORE
1..100
5038

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CFFI's Valuation (27) in the Regional Banks industry is somewhat better than the same rating for UMBF (72). This means that CFFI’s stock grew somewhat faster than UMBF’s over the last 12 months.

UMBF's Profit vs Risk Rating (37) in the Regional Banks industry is in the same range as CFFI (38). This means that UMBF’s stock grew similarly to CFFI’s over the last 12 months.

UMBF's SMR Rating (17) in the Regional Banks industry is somewhat better than the same rating for CFFI (59). This means that UMBF’s stock grew somewhat faster than CFFI’s over the last 12 months.

CFFI's Price Growth Rating (41) in the Regional Banks industry is in the same range as UMBF (43). This means that CFFI’s stock grew similarly to UMBF’s over the last 12 months.

CFFI's P/E Growth Rating (43) in the Regional Banks industry is in the same range as UMBF (54). This means that CFFI’s stock grew similarly to UMBF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CFFIUMBF
RSI
ODDS (%)
Bearish Trend 2 days ago
71%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
62%
Bearish Trend 2 days ago
69%
Momentum
ODDS (%)
Bullish Trend 2 days ago
59%
Bullish Trend 2 days ago
69%
MACD
ODDS (%)
Bullish Trend 2 days ago
66%
Bullish Trend 2 days ago
80%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
63%
Bullish Trend 2 days ago
67%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
67%
Advances
ODDS (%)
Bullish Trend 4 days ago
61%
Bullish Trend 2 days ago
64%
Declines
ODDS (%)
Bearish Trend 2 days ago
57%
Bearish Trend 10 days ago
63%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
69%
Aroon
ODDS (%)
Bearish Trend 2 days ago
56%
Bullish Trend 2 days ago
56%
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CFFI
Daily Signal:
Gain/Loss:
UMBF
Daily Signal:
Gain/Loss:
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CFFI and

Correlation & Price change

A.I.dvisor indicates that over the last year, CFFI has been loosely correlated with FIBK. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if CFFI jumps, then FIBK could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CFFI
1D Price
Change %
CFFI100%
-0.10%
FIBK - CFFI
64%
Loosely correlated
+0.85%
PFS - CFFI
63%
Loosely correlated
-0.52%
FMBH - CFFI
62%
Loosely correlated
-0.21%
UMBF - CFFI
61%
Loosely correlated
+0.77%
UVSP - CFFI
61%
Loosely correlated
+0.44%
More

UMBF and

Correlation & Price change

A.I.dvisor indicates that over the last year, UMBF has been closely correlated with UBSI. These tickers have moved in lockstep 88% of the time. This A.I.-generated data suggests there is a high statistical probability that if UMBF jumps, then UBSI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To UMBF
1D Price
Change %
UMBF100%
+0.77%
UBSI - UMBF
88%
Closely correlated
+0.43%
UCB - UMBF
88%
Closely correlated
-0.05%
ONB - UMBF
87%
Closely correlated
+0.37%
CATY - UMBF
85%
Closely correlated
+0.50%
ASB - UMBF
84%
Closely correlated
+0.53%
More