CTV
Price
$3.07
Change
+$0.01 (+0.33%)
Updated
Dec 18, 04:59 PM (EDT)
64 days until earnings call
ZD
Price
$55.55
Change
-$2.63 (-4.52%)
Updated
Dec 18, 04:59 PM (EDT)
60 days until earnings call
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CTV vs ZD

Header iconCTV vs ZD Comparison
Open Charts CTV vs ZDBanner chart's image
Innovid
Price$3.07
Change+$0.01 (+0.33%)
Volume$800
CapitalizationN/A
Ziff Davis
Price$55.55
Change-$2.63 (-4.52%)
Volume$10.93K
CapitalizationN/A
CTV vs ZD Comparison Chart
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CTV
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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VS
CTV vs. ZD commentary
Dec 19, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CTV is a Buy and ZD is a Hold.

COMPARISON
Comparison
Dec 19, 2024
Stock price -- (CTV: $3.06 vs. ZD: $55.57)
Brand notoriety: CTV and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CTV: 28% vs. ZD: 127%
Market capitalization -- CTV: $353.14M vs. ZD: $2.91B
CTV [@Advertising/Marketing Services] is valued at $353.14M. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.49B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CTV’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • CTV’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, CTV is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CTV’s TA Score shows that 6 TA indicator(s) are bullish while ZD’s TA Score has 3 bullish TA indicator(s).

  • CTV’s TA Score: 6 bullish, 4 bearish.
  • ZD’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, CTV is a better buy in the short-term than ZD.

Price Growth

CTV (@Advertising/Marketing Services) experienced а 0.00% price change this week, while ZD (@Advertising/Marketing Services) price change was -6.12% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.14%. For the same industry, the average monthly price growth was +2.69%, and the average quarterly price growth was +10.07%.

Reported Earning Dates

CTV is expected to report earnings on Feb 21, 2025.

ZD is expected to report earnings on Feb 17, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-2.14% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than CTV($353M). CTV YTD gains are higher at: 104.000 vs. ZD (-17.294). ZD has higher annual earnings (EBITDA): 332M vs. CTV (-5.46M). ZD has more cash in the bank: 765M vs. CTV (49.8M). CTV has less debt than ZD: CTV (21.8M) vs ZD (1B). ZD has higher revenues than CTV: ZD (1.36B) vs CTV (140M).
CTVZDCTV / ZD
Capitalization353M2.91B12%
EBITDA-5.46M332M-2%
Gain YTD104.000-17.294-601%
P/E RatioN/A70.17-
Revenue140M1.36B10%
Total Cash49.8M765M7%
Total Debt21.8M1B2%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
78
VALUATION
overvalued / fair valued / undervalued
1..100
84
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
84
PRICE GROWTH RATING
1..100
49
P/E GROWTH RATING
1..100
91
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CTVZD
RSI
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
63%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
70%
Bullish Trend 2 days ago
62%
Momentum
ODDS (%)
Bullish Trend 2 days ago
67%
Bearish Trend 2 days ago
69%
MACD
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
72%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
69%
Bullish Trend 2 days ago
67%
Advances
ODDS (%)
Bullish Trend 27 days ago
73%
Bullish Trend 2 days ago
67%
Declines
ODDS (%)
N/A
Bearish Trend 6 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
66%
Aroon
ODDS (%)
Bullish Trend 2 days ago
63%
Bullish Trend 2 days ago
62%
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CTV
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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CTV and

Correlation & Price change

A.I.dvisor tells us that CTV and ZD have been poorly correlated (+24% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CTV and ZD's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CTV
1D Price
Change %
CTV100%
N/A
ZD - CTV
24%
Poorly correlated
+0.48%
IPG - CTV
23%
Poorly correlated
-2.51%
CMPR - CTV
21%
Poorly correlated
-2.44%
ICLK - CTV
21%
Poorly correlated
+2.18%
ILLMF - CTV
21%
Poorly correlated
-0.29%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-4.49%
DLX - ZD
58%
Loosely correlated
-5.89%
STGW - ZD
40%
Loosely correlated
-2.94%
CCO - ZD
39%
Loosely correlated
-4.83%
IPG - ZD
39%
Loosely correlated
-0.34%
MGNI - ZD
36%
Loosely correlated
-4.41%
More