DLX vs WPP
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a Sell and WPP is a StrongSell.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DLX’s FA Score shows that 1 FA rating(s) are green whileWPP’s FA Score has 2 green FA rating(s).
- DLX’s FA Score: 1 green, 4 red.
- WPP’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DLX’s TA Score shows that 6 TA indicator(s) are bullish while WPP’s TA Score has 3 bullish TA indicator(s).
- DLX’s TA Score: 6 bullish, 4 bearish.
- WPP’s TA Score: 3 bullish, 5 bearish.
Price Growth
DLX (@Advertising/Marketing Services) experienced а -0.39% price change this week, while WPP (@Advertising/Marketing Services) price change was -2.57% for the same time period.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.10%. For the same industry, the average monthly price growth was +1.13%, and the average quarterly price growth was -2.21%.
Reported Earning Dates
DLX is expected to report earnings on Jan 30, 2025.
WPP is expected to report earnings on Feb 20, 2025.
Industries' Descriptions
@Advertising/Marketing Services (+2.10% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
| DLX | WPP | DLX / WPP | |
| Capitalization | 907M | 10.2B | 9% |
| EBITDA | 335M | 1.91B | 18% |
| Gain YTD | 13.086 | 13.753 | 95% |
| P/E Ratio | 34.20 | 73.94 | 46% |
| Revenue | 2.19B | 14.8B | 15% |
| Total Cash | 72M | 2.22B | 3% |
| Total Debt | 1.67B | 6.88B | 24% |
DLX | WPP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 15 | 73 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 7 Undervalued | 12 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 93 | 97 | |
PRICE GROWTH RATING 1..100 | 41 | 47 | |
P/E GROWTH RATING 1..100 | 88 | 5 | |
SEASONALITY SCORE 1..100 | n/a | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DLX's Valuation (7) in the Commercial Printing Or Forms industry is in the same range as WPP (12) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.
DLX's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as WPP (100) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.
DLX's SMR Rating (93) in the Commercial Printing Or Forms industry is in the same range as WPP (97) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.
DLX's Price Growth Rating (41) in the Commercial Printing Or Forms industry is in the same range as WPP (47) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.
WPP's P/E Growth Rating (5) in the Advertising Or Marketing Services industry is significantly better than the same rating for DLX (88) in the Commercial Printing Or Forms industry. This means that WPP’s stock grew significantly faster than DLX’s over the last 12 months.
| DLX | WPP | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 81% | 1 day ago 66% |
| Stochastic ODDS (%) | 1 day ago 78% | 1 day ago 64% |
| Momentum ODDS (%) | 1 day ago 66% | 1 day ago 54% |
| MACD ODDS (%) | 1 day ago 64% | 1 day ago 58% |
| TrendWeek ODDS (%) | 1 day ago 76% | 1 day ago 61% |
| TrendMonth ODDS (%) | 1 day ago 64% | 1 day ago 64% |
| Advances ODDS (%) | 11 days ago 62% | 15 days ago 60% |
| Declines ODDS (%) | 2 days ago 75% | 2 days ago 61% |
| BollingerBands ODDS (%) | 1 day ago 78% | 1 day ago 53% |
| Aroon ODDS (%) | 1 day ago 68% | 1 day ago 69% |
WPP and
Correlation & Price change
A.I.dvisor indicates that over the last year, WPP has been loosely correlated with BOC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then BOC could also see price increases.