DLX
Price
$20.06
Change
-$0.26 (-1.28%)
Updated
Dec 1, 04:59 PM (EDT)
Capitalization
904.2M
59 days until earnings call
Intraday BUY SELL Signals
WPP
Price
$19.54
Change
-$0.53 (-2.64%)
Updated
Dec 1, 04:59 PM (EDT)
Capitalization
4.34B
80 days until earnings call
Intraday BUY SELL Signals
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DLX vs WPP

Header iconDLX vs WPP Comparison
Open Charts DLX vs WPPBanner chart's image
Deluxe
Price$20.06
Change-$0.26 (-1.28%)
Volume$5.72K
Capitalization904.2M
WPP
Price$19.54
Change-$0.53 (-2.64%)
Volume$7.5K
Capitalization4.34B
DLX vs WPP Comparison Chart in %
DLX
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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VS
DLX vs. WPP commentary
Dec 02, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a Hold and WPP is a StrongBuy.

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COMPARISON
Comparison
Dec 02, 2025
Stock price -- (DLX: $20.32 vs. WPP: $20.07)
Brand notoriety: DLX and WPP are both not notable
DLX represents the Industrial Conglomerates, while WPP is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DLX: 36% vs. WPP: 39%
Market capitalization -- DLX: $914.56M vs. WPP: $4.34B
DLX [@Industrial Conglomerates] is valued at $914.56M. WPP’s [@Advertising/Marketing Services] market capitalization is $4.34B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $144.02B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $210.75B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $14.69B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.72B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DLX’s FA Score shows that 1 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).

  • DLX’s FA Score: 1 green, 4 red.
  • WPP’s FA Score: 1 green, 4 red.
According to our system of comparison, DLX is a better buy in the long-term than WPP.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DLX’s TA Score shows that 5 TA indicator(s) are bullish while WPP’s TA Score has 5 bullish TA indicator(s).

  • DLX’s TA Score: 5 bullish, 5 bearish.
  • WPP’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, WPP is a better buy in the short-term than DLX.

Price Growth

DLX (@Industrial Conglomerates) experienced а +3.30% price change this week, while WPP (@Advertising/Marketing Services) price change was -0.40% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +1.76%. For the same industry, the average monthly price growth was +5.81%, and the average quarterly price growth was +18.57%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +4.30%. For the same industry, the average monthly price growth was -9.71%, and the average quarterly price growth was +127.52%.

Reported Earning Dates

DLX is expected to report earnings on Jan 29, 2026.

WPP is expected to report earnings on Feb 19, 2026.

Industries' Descriptions

@Industrial Conglomerates (+1.76% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (+4.30% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($4.34B) has a higher market cap than DLX($904M). DLX has higher P/E ratio than WPP: DLX (11.04) vs WPP (8.54). DLX YTD gains are higher at: -3.950 vs. WPP (-58.479). WPP has higher annual earnings (EBITDA): 1.64B vs. DLX (378M). WPP has higher revenues than DLX: WPP (14.2B) vs DLX (2.12B).
DLXWPPDLX / WPP
Capitalization904M4.34B21%
EBITDA378M1.64B23%
Gain YTD-3.950-58.4797%
P/E Ratio11.048.54129%
Revenue2.12B14.2B15%
Total Cash50MN/A-
Total Debt1.53BN/A-
FUNDAMENTALS RATINGS
DLX vs WPP: Fundamental Ratings
DLX
WPP
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
6
Undervalued
3
Undervalued
PROFIT vs RISK RATING
1..100
87100
SMR RATING
1..100
8693
PRICE GROWTH RATING
1..100
4489
P/E GROWTH RATING
1..100
8899
SEASONALITY SCORE
1..100
350

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (3) in the Advertising Or Marketing Services industry is in the same range as DLX (6) in the Commercial Printing Or Forms industry. This means that WPP’s stock grew similarly to DLX’s over the last 12 months.

DLX's Profit vs Risk Rating (87) in the Commercial Printing Or Forms industry is in the same range as WPP (100) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.

DLX's SMR Rating (86) in the Commercial Printing Or Forms industry is in the same range as WPP (93) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.

DLX's Price Growth Rating (44) in the Commercial Printing Or Forms industry is somewhat better than the same rating for WPP (89) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew somewhat faster than WPP’s over the last 12 months.

DLX's P/E Growth Rating (88) in the Commercial Printing Or Forms industry is in the same range as WPP (99) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DLXWPP
RSI
ODDS (%)
Bearish Trend 4 days ago
63%
Bullish Trend 4 days ago
52%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
72%
Bearish Trend 4 days ago
66%
Momentum
ODDS (%)
Bullish Trend 4 days ago
71%
Bullish Trend 4 days ago
56%
MACD
ODDS (%)
Bullish Trend 4 days ago
64%
Bullish Trend 4 days ago
51%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
63%
Bullish Trend 4 days ago
56%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
64%
Bearish Trend 4 days ago
64%
Advances
ODDS (%)
Bullish Trend 7 days ago
65%
Bullish Trend 14 days ago
54%
Declines
ODDS (%)
Bearish Trend 4 days ago
71%
Bearish Trend 6 days ago
64%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
82%
Bullish Trend 4 days ago
54%
Aroon
ODDS (%)
Bearish Trend 4 days ago
78%
Bearish Trend 4 days ago
66%
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DLX
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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DLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DLX
1D Price
Change %
DLX100%
-0.44%
ZD - DLX
58%
Loosely correlated
-1.00%
CCO - DLX
49%
Loosely correlated
+2.05%
CMPR - DLX
47%
Loosely correlated
-0.04%
WPP - DLX
46%
Loosely correlated
+2.45%
IPG - DLX
45%
Loosely correlated
N/A
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