DLX
Price
$19.21
Change
+$0.12 (+0.63%)
Updated
Feb 23, 6:59 PM EST
67 days until earnings call
WPP
Price
$46.16
Change
+$0.50 (+1.10%)
Updated
Feb 23, 6:59 PM EST
65 days until earnings call
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Analysis and predictions DLX vs WPP

Header iconDLX vs WPP Comparison
Open Charts DLX vs WPPBanner chart's image
Deluxe
Price$19.21
Change+$0.12 (+0.63%)
Volume$70.92K
CapitalizationN/A
WPP
Price$46.16
Change+$0.50 (+1.10%)
Volume$38.19K
CapitalizationN/A
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DLX vs WPP Comparison Chart

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DLXDaily Signal changed days agoGain/Loss if shorted
 
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WPPDaily Signal changed days agoGain/Loss if shorted
 
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VS
DLX vs. WPP commentary
Feb 25, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a Hold and WPP is a Hold.

COMPARISON
Comparison
Feb 25, 2024
Stock price -- (DLX: $19.22 vs. WPP: $46.17)
Brand notoriety: DLX and WPP are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DLX: 113% vs. WPP: 92%
Market capitalization -- DLX: $842.8M vs. WPP: $9.94B
DLX [@Advertising/Marketing Services] is valued at $842.8M. WPP’s [@Advertising/Marketing Services] market capitalization is $9.94B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.15B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DLX’s FA Score shows that 2 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).

  • DLX’s FA Score: 2 green, 3 red.
  • WPP’s FA Score: 1 green, 4 red.
According to our system of comparison, DLX is a better buy in the long-term than WPP.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DLX’s TA Score shows that 3 TA indicator(s) are bullish while WPP’s TA Score has 3 bullish TA indicator(s).

  • DLX’s TA Score: 3 bullish, 6 bearish.
  • WPP’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, WPP is a better buy in the short-term than DLX.

Price Growth

DLX (@Advertising/Marketing Services) experienced а -4.47% price change this week, while WPP (@Advertising/Marketing Services) price change was -6.01% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.85%. For the same industry, the average monthly price growth was +2.76%, and the average quarterly price growth was +20.48%.

Reported Earning Dates

DLX is expected to report earnings on May 02, 2024.

WPP is expected to report earnings on Apr 30, 2024.

Industries' Descriptions

@Advertising/Marketing Services (-0.85% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
A.I.dvisor published
a Summary for DLX with price predictions.
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A.I.dvisor published
a Summary for WPP with price predictions.
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FUNDAMENTALS
Fundamentals
WPP($9.94B) has a higher market cap than DLX($843M). WPP has higher P/E ratio than DLX: WPP (72.20) vs DLX (32.58). WPP YTD gains are higher at: -2.943 vs. DLX (-9.086). WPP has higher annual earnings (EBITDA): 1.91B vs. DLX (330M). WPP has higher revenues than DLX: WPP (14.9B) vs DLX (2.22B).
DLXWPPDLX / WPP
Capitalization843M9.94B8%
EBITDA330M1.91B17%
Gain YTD-9.086-2.943309%
P/E Ratio32.5872.2045%
Revenue2.22B14.9B15%
Total Cash163MN/A-
Total Debt1.71BN/A-
FUNDAMENTALS RATINGS
DLX vs WPP: Fundamental Ratings
DLX
WPP
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
6
Undervalued
94
Overvalued
PROFIT vs RISK RATING
1..100
10095
SMR RATING
1..100
8297
PRICE GROWTH RATING
1..100
5260
P/E GROWTH RATING
1..100
74
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (6) in the Commercial Printing Or Forms industry is significantly better than the same rating for WPP (94) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew significantly faster than WPP’s over the last 12 months.

WPP's Profit vs Risk Rating (95) in the Advertising Or Marketing Services industry is in the same range as DLX (100) in the Commercial Printing Or Forms industry. This means that WPP’s stock grew similarly to DLX’s over the last 12 months.

DLX's SMR Rating (82) in the Commercial Printing Or Forms industry is in the same range as WPP (97) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.

DLX's Price Growth Rating (52) in the Commercial Printing Or Forms industry is in the same range as WPP (60) in the Advertising Or Marketing Services industry. This means that DLX’s stock grew similarly to WPP’s over the last 12 months.

WPP's P/E Growth Rating (4) in the Advertising Or Marketing Services industry is in the same range as DLX (7) in the Commercial Printing Or Forms industry. This means that WPP’s stock grew similarly to DLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DLXWPP
RSI
ODDS (%)
Bullish Trend 5 days ago
66%
Bearish Trend 3 days ago
48%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
62%
Bullish Trend 3 days ago
66%
Momentum
ODDS (%)
Bearish Trend 3 days ago
77%
Bearish Trend 3 days ago
55%
MACD
ODDS (%)
Bearish Trend 3 days ago
67%
Bearish Trend 3 days ago
67%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
78%
Bearish Trend 3 days ago
61%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
80%
Bearish Trend 3 days ago
59%
Advances
ODDS (%)
Bullish Trend 11 days ago
66%
Bullish Trend 6 days ago
61%
Declines
ODDS (%)
Bearish Trend 4 days ago
78%
Bearish Trend 4 days ago
62%
BollingerBands
ODDS (%)
N/A
Bullish Trend 3 days ago
59%
Aroon
ODDS (%)
Bearish Trend 3 days ago
76%
N/A
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DLXDaily Signal changed days agoGain/Loss if shorted
 
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WPPDaily Signal changed days agoGain/Loss if shorted
 
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WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.

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1W
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6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
+1.14%
OMC - WPP
57%
Loosely correlated
+0.33%
IPG - WPP
56%
Loosely correlated
-0.46%
BOC - WPP
48%
Loosely correlated
+1.90%
DLX - WPP
40%
Loosely correlated
+0.63%
EVC - WPP
40%
Loosely correlated
-1.80%
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