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GTLB vs HUBS
Which Stock Would AI Choose? GitLab Inc. (GTLB) vs. HubSpot, Inc. (HUBS) Stock Comparison
Key Takeaways
- GTLB and HUBS both experienced sharp gains in recent market activity amid a broader software sector rebound, with GTLB rising over 11% and HUBS advancing nearly 11% on May 29, 2026.
- GTLB (GitLab Inc.) benefited from the launch of GitLab 19.0, which expanded DevSecOps security features, while navigating workforce restructuring tied to AI integration.
- HUBS (HubSpot, Inc.) reported 23% year-over-year revenue growth and highlighted AI-driven enhancements in its earnings discussions.
- Relative performance shows GTLB with more pronounced short-term momentum in recent weeks compared to HUBS, which has faced steeper longer-term declines.
- Sector exposure differs: GTLB focuses on developer tools and DevSecOps, while HUBS emphasizes customer relationship management and inbound marketing platforms.
- Market sentiment remains mixed for both, with analyst ratings varying and attention on AI adoption as a key growth driver.
Introduction
GitLab Inc. (GTLB) and HubSpot, Inc. (HUBS) represent two distinct segments within the software industry, making them relevant for comparison by investors and traders seeking exposure to technology growth themes. GTLB operates in developer operations and security platforms, while HUBS provides customer relationship management and marketing solutions. This analysis examines their recent price behavior, business positioning, and relative performance in the current market environment. The comparison may appeal to those evaluating software stocks for potential diversification or tactical allocation based on observable trends and catalysts.
GTLB Overview and Recent Performance
GitLab Inc. (GTLB) provides a DevSecOps platform that enables collaborative software development with integrated security features. In recent market activity, the stock has shown notable volatility, with a significant surge following the release of GitLab 19.0, which introduced enhanced security capabilities. The company has also implemented workforce adjustments to align with an AI-focused strategy, affirming forward guidance amid these changes. Broader sentiment has been influenced by AI integration efforts and sector-wide movements, contributing to upward price action in recent weeks despite mixed analyst views and prior price target adjustments.
HUBS Overview and Recent Performance
HubSpot, Inc. (HUBS) offers a cloud-based customer relationship management platform centered on inbound marketing, sales, and service tools. Recent performance reflects gains driven by AI-related optimism in the technology sector and reported revenue expansion of approximately 23% year-over-year. The stock has experienced substantial longer-term pressure but participated in the recent software rebound. Key influences include strategic partnerships and emphasis on AI capabilities during earnings commentary, supporting positive short-term momentum amid ongoing sector recovery.
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Head-to-Head Comparison
GTLB and HUBS operate in complementary yet distinct areas of the software sector, with GTLB centered on developer tools and DevSecOps platforms versus HUBS’ focus on marketing and customer relationship management solutions. Growth drivers for GTLB include product enhancements like version 19.0 and AI workflow adaptations, while HUBS emphasizes revenue expansion and AI integrations in its service offerings. Recent momentum favored both amid sector recovery, though GTLB displayed sharper short-term gains tied to specific catalysts. Risk factors encompass execution on AI transitions for GTLB and sales cycle pressures for HUBS, with market sentiment reflecting broader technology volatility. Trade-offs involve GTLB’s higher recent volatility against HUBS’ established customer base and recurring revenue model.
Tickeron AI Verdict
Based on observable factors including recent trend consistency and relative positioning, Tickeron’s AI would currently assign a probabilistic edge to GTLB due to stronger short-term momentum following product developments and sector participation. HUBS shows solid fundamentals in revenue growth but has faced more pronounced prior declines. This assessment remains conditional on continued market stability and does not constitute investment guidance.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GTLB is a Hold and HUBS is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GTLB’s FA Score shows that 0 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).
- GTLB’s FA Score: 0 green, 5 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GTLB’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 2 bullish TA indicator(s).
- GTLB’s TA Score: 4 bullish, 5 bearish.
- HUBS’s TA Score: 2 bullish, 7 bearish.
Price Growth
GTLB (@Computer Communications) experienced а -6.48% price change this week, while HUBS (@Packaged Software) price change was -5.58% for the same time period.
The average weekly price growth across all stocks in the @Computer Communications industry was -2.01%. For the same industry, the average monthly price growth was -0.63%, and the average quarterly price growth was +10.64%.
The average weekly price growth across all stocks in the @Packaged Software industry was -3.92%. For the same industry, the average monthly price growth was -3.53%, and the average quarterly price growth was +14.70%.
Reported Earning Dates
GTLB is expected to report earnings on Sep 08, 2026.
HUBS is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Computer Communications (-2.01% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
@Packaged Software (-3.92% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| GTLB | HUBS | GTLB / HUBS | |
| Capitalization | 4.49B | 9.01B | 50% |
| EBITDA | -39.54M | 267M | -15% |
| Gain YTD | -29.230 | -56.135 | 52% |
| P/E Ratio | 521.22 | 92.65 | 563% |
| Revenue | 1.01B | 3.3B | 30% |
| Total Cash | 1.36B | 1.69B | 80% |
| Total Debt | 187K | 247M | 0% |
HUBS | ||
|---|---|---|
OUTLOOK RATING 1..100 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 86 | |
PRICE GROWTH RATING 1..100 | 89 | |
P/E GROWTH RATING 1..100 | 97 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| GTLB | HUBS | |
|---|---|---|
| RSI ODDS (%) | 5 days ago 87% | 5 days ago 69% |
| Stochastic ODDS (%) | 5 days ago 78% | 5 days ago 75% |
| Momentum ODDS (%) | 5 days ago 87% | 5 days ago 71% |
| MACD ODDS (%) | 5 days ago 77% | 5 days ago 84% |
| TrendWeek ODDS (%) | 5 days ago 83% | 5 days ago 72% |
| TrendMonth ODDS (%) | 5 days ago 75% | 5 days ago 78% |
| Advances ODDS (%) | 22 days ago 78% | 22 days ago 74% |
| Declines ODDS (%) | 11 days ago 83% | 5 days ago 71% |
| BollingerBands ODDS (%) | 5 days ago 90% | 5 days ago 75% |
| Aroon ODDS (%) | 5 days ago 83% | N/A |
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GTLB and
Correlation & Price change
A.I.dvisor indicates that over the last year, GTLB has been loosely correlated with HUBS. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if GTLB jumps, then HUBS could also see price increases.
| Ticker / NAME | Correlation To GTLB | 1D Price Change % | ||
|---|---|---|---|---|
| GTLB | 100% | +0.34% | ||
| HUBS - GTLB | 60% Loosely correlated | -0.38% | ||
| TEAM - GTLB | 59% Loosely correlated | -1.98% | ||
| COIN - GTLB | 59% Loosely correlated | -1.00% | ||
| OKTA - GTLB | 59% Loosely correlated | +4.23% | ||
| FRSH - GTLB | 56% Loosely correlated | -1.34% | ||
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HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | -0.38% | ||
| CRM - HUBS | 79% Closely correlated | -2.09% | ||
| TEAM - HUBS | 72% Closely correlated | -1.98% | ||
| ASAN - HUBS | 69% Closely correlated | -2.54% | ||
| FRSH - HUBS | 67% Closely correlated | -1.34% | ||
| NOW - HUBS | 66% Closely correlated | -0.46% | ||
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