HAO
Price
$4.49
Change
+$0.41 (+10.05%)
Updated
Aug 18 closing price
Capitalization
1.63M
Intraday BUY SELL Signals
WPP
Price
$26.38
Change
+$0.54 (+2.09%)
Updated
Aug 18, 04:59 PM (EDT)
Capitalization
5.63B
72 days until earnings call
Intraday BUY SELL Signals
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HAO vs WPP

HAO vs WPP Comparison Chart in %
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HAO vs. WPP commentary
Aug 19, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HAO is a Hold and WPP is a Buy.

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COMPARISON
Comparison
Aug 19, 2026
Stock price -- (HAO: $4.08 vs. WPP: $25.84)
Brand notoriety: HAO and WPP are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: HAO: 596% vs. WPP: 128%
Market capitalization -- HAO: $1.49M vs. WPP: $5.82B
HAO [@Advertising/Marketing Services] is valued at $1.49M. WPP’s [@Advertising/Marketing Services] market capitalization is $5.82B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $104.4B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.06B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HAO’s FA Score shows that 1 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).

  • HAO’s FA Score: 1 green, 4 red.
  • WPP’s FA Score: 1 green, 4 red.
According to our system of comparison, WPP is a better buy in the long-term than HAO.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HAO’s TA Score shows that 3 TA indicator(s) are bullish while WPP’s TA Score has 4 bullish TA indicator(s).

  • HAO’s TA Score: 3 bullish, 6 bearish.
  • WPP’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, WPP is a better buy in the short-term than HAO.

Price Growth

HAO (@Advertising/Marketing Services) experienced а -93.58% price change this week, while WPP (@Advertising/Marketing Services) price change was -3.18% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -3.84%. For the same industry, the average monthly price growth was +1.50%, and the average quarterly price growth was +5.61%.

Reported Earning Dates

WPP is expected to report earnings on Oct 30, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-3.84% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($5.63B) has a higher market cap than HAO($1.63M). WPP has higher P/E ratio than HAO: WPP (7.39) vs HAO (0.00). WPP YTD gains are higher at: 18.237 vs. HAO (-99.851). WPP has higher annual earnings (EBITDA): 930M vs. HAO (-1.98M). WPP has higher revenues than HAO: WPP (13.6B) vs HAO (42.7M).
HAOWPPHAO / WPP
Capitalization1.63M5.63B0%
EBITDA-1.98M930M-0%
Gain YTD-99.85118.237-548%
P/E Ratio0.007.390%
Revenue42.7M13.6B0%
Total CashN/AN/A-
Total Debt1.6MN/A-
FUNDAMENTALS RATINGS
HAO vs WPP: Fundamental Ratings
HAO
WPP
OUTLOOK RATING
1..100
1444
VALUATION
overvalued / fair valued / undervalued
1..100
17
Undervalued
16
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9696
PRICE GROWTH RATING
1..100
9636
P/E GROWTH RATING
1..100
10090
SEASONALITY SCORE
1..100
2350

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (16) in the Advertising Or Marketing Services industry is in the same range as HAO (17) in the null industry. This means that WPP’s stock grew similarly to HAO’s over the last 12 months.

WPP's Profit vs Risk Rating (100) in the Advertising Or Marketing Services industry is in the same range as HAO (100) in the null industry. This means that WPP’s stock grew similarly to HAO’s over the last 12 months.

WPP's SMR Rating (96) in the Advertising Or Marketing Services industry is in the same range as HAO (96) in the null industry. This means that WPP’s stock grew similarly to HAO’s over the last 12 months.

WPP's Price Growth Rating (36) in the Advertising Or Marketing Services industry is somewhat better than the same rating for HAO (96) in the null industry. This means that WPP’s stock grew somewhat faster than HAO’s over the last 12 months.

WPP's P/E Growth Rating (90) in the Advertising Or Marketing Services industry is in the same range as HAO (100) in the null industry. This means that WPP’s stock grew similarly to HAO’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HAOWPP
RSI
ODDS (%)
Bearish Trend 5 days ago
90%
Bearish Trend 5 days ago
69%
Stochastic
ODDS (%)
Bearish Trend 5 days ago
90%
Bearish Trend 5 days ago
63%
Momentum
ODDS (%)
Bullish Trend 5 days ago
82%
N/A
MACD
ODDS (%)
N/A
N/A
TrendWeek
ODDS (%)
Bearish Trend 5 days ago
90%
Bearish Trend 5 days ago
68%
TrendMonth
ODDS (%)
Bearish Trend 5 days ago
90%
Bullish Trend 5 days ago
57%
Advances
ODDS (%)
Bullish Trend 8 days ago
90%
Bullish Trend 12 days ago
54%
Declines
ODDS (%)
Bearish Trend 21 days ago
90%
Bearish Trend 19 days ago
68%
BollingerBands
ODDS (%)
Bearish Trend 5 days ago
90%
Bearish Trend 5 days ago
50%
Aroon
ODDS (%)
Bearish Trend 5 days ago
90%
Bullish Trend 5 days ago
58%
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HAO
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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HAO and

Correlation & Price change

A.I.dvisor tells us that HAO and EEX have been poorly correlated (+15% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HAO and EEX's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HAO
1D Price
Change %
HAO100%
+2.51%
EEX - HAO
15%
Poorly correlated
N/A
NCMI - HAO
15%
Poorly correlated
-4.55%
TTD - HAO
14%
Poorly correlated
-5.23%
STGW - HAO
12%
Poorly correlated
-4.61%
WPP - HAO
12%
Poorly correlated
-3.98%
More

WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
-3.98%
OMC - WPP
49%
Loosely correlated
-2.41%
BOC - WPP
48%
Loosely correlated
-5.88%
DLX - WPP
40%
Loosely correlated
+0.91%
NEXN - WPP
29%
Poorly correlated
+0.57%
HHS - WPP
28%
Poorly correlated
-2.79%
More