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HAO vs WPP
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HAO is a Hold and WPP is a Buy.
Momentum Indicator for HAO turns negative, indicating new downward trend
HAO saw its Momentum Indicator move below the 0 level on September 29, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 64 similar instances where the indicator turned negative. In 61 of the 64 cases, the stock moved further down in the following days. The odds of a decline are at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HAO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 90%.
The Aroon Indicator for HAO entered a downward trend on October 22, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where HAO's RSI Indicator exited the oversold zone, 15 of 16 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 90%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 17 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +12.86% 3-day Advance, the price is estimated to grow further. Considering data from situations where HAO advanced for three days, in 102 of 115 cases, the price rose further within the following month. The odds of a continued upward trend are 89%.
HAO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 17 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.048) is normal, around the industry mean (-1.016). P/E Ratio (0.078) is within average values for comparable stocks, (18.241). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.501). Dividend Yield (0.000) settles around the average of (0.083) among similar stocks. P/S Ratio (0.002) is also within normal values, averaging (1.860).
The Tickeron Price Growth Rating for this company is 94 (best 1 - 100 worst), indicating slightly worse than average price growth. HAO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 94 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HAO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock worse than average.
WPP in upward trend: 10-day moving average crossed above 50-day moving average on October 16, 2026
The 10-day moving average for WPP crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 10 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 13, 2026. You may want to consider a long position or call options on WPP as a result. In 48 of 73 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 66%.
The Moving Average Convergence Divergence (MACD) for WPP just turned positive on October 13, 2026. Looking at past instances where WPP's MACD turned positive, the stock continued to rise in 27 of 43 cases over the following month. The odds of a continued upward trend are 63%.
WPP moved above its 50-day moving average on October 13, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +6.69% 3-day Advance, the price is estimated to grow further. Considering data from situations where WPP advanced for three days, in 175 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 56%.
Bearish Trend Analysis
The 10-day RSI Indicator for WPP moved out of overbought territory on October 19, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 21 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 68%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 43 of 61 cases where WPP's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 70%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WPP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 68%.
WPP broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 31 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.214) is normal, around the industry mean (-1.016). P/E Ratio (-23.955) is within average values for comparable stocks, (18.241). Projected Growth (PEG Ratio) (4.229) is also within normal values, averaging (1.501). Dividend Yield (0.074) settles around the average of (0.083) among similar stocks. P/S Ratio (0.306) is also within normal values, averaging (1.860).
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. WPP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WPP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock worse than average.
HAO | WPP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 87 | 21 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 17 Undervalued | 31 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 94 | 98 | |
PRICE GROWTH RATING 1..100 | 94 | 37 | |
P/E GROWTH RATING 1..100 | 96 | 100 | |
SEASONALITY SCORE 1..100 | 25 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HAO's Valuation (17) in the null industry is in the same range as WPP (31) in the Advertising Or Marketing Services industry. This means that HAO’s stock grew similarly to WPP’s over the last 12 months.
HAO's Profit vs Risk Rating (100) in the null industry is in the same range as WPP (100) in the Advertising Or Marketing Services industry. This means that HAO’s stock grew similarly to WPP’s over the last 12 months.
HAO's SMR Rating (94) in the null industry is in the same range as WPP (98) in the Advertising Or Marketing Services industry. This means that HAO’s stock grew similarly to WPP’s over the last 12 months.
WPP's Price Growth Rating (37) in the Advertising Or Marketing Services industry is somewhat better than the same rating for HAO (94) in the null industry. This means that WPP’s stock grew somewhat faster than HAO’s over the last 12 months.
HAO's P/E Growth Rating (96) in the null industry is in the same range as WPP (100) in the Advertising Or Marketing Services industry. This means that HAO’s stock grew similarly to WPP’s over the last 12 months.
| HAO | WPP | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 90% | 1 day ago 68% |
| Stochastic ODDS (%) | 1 day ago 83% | 1 day ago 70% |
| Momentum ODDS (%) | 1 day ago 90% | 1 day ago 66% |
| MACD ODDS (%) | N/A | 1 day ago 63% |
| TrendWeek ODDS (%) | 1 day ago 90% | 1 day ago 69% |
| TrendMonth ODDS (%) | 1 day ago 90% | 1 day ago 58% |
| Advances ODDS (%) | about 1 month ago 89% | 7 days ago 56% |
| Declines ODDS (%) | 4 days ago 90% | 2 days ago 68% |
| BollingerBands ODDS (%) | 1 day ago 90% | 1 day ago 51% |
| Aroon ODDS (%) | 1 day ago 90% | N/A |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HAO’s FA Score shows that 1 FA rating(s) are green while WPP’s FA Score has 1 green FA rating(s).
- HAO’s FA Score: 1 green, 4 red.
- WPP’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HAO’s TA Score shows that 4 TA indicator(s) are bullish while WPP’s TA Score has 5 bullish TA indicator(s).
- HAO’s TA Score: 4 bullish, 3 bearish.
- WPP’s TA Score: 5 bullish, 4 bearish.
Price Growth
HAO (@Advertising/Marketing Services) experienced а -3.65% price change this week, while WPP (@Advertising/Marketing Services) price change was -1.66% for the same time period.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.28%. For the same industry, the average monthly price growth was -6.98%, and the average quarterly price growth was +0.71%.
Reported Earning Dates
WPP is expected to report earnings on Oct 29, 2026.
Industries' Descriptions
@Advertising/Marketing Services (-2.28% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
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HAO and
Correlation & Price change
A.I.dvisor tells us that HAO and TTD have been poorly correlated (+14% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HAO and TTD's prices will move in lockstep.
| Ticker / NAME | Correlation To HAO | 1D Price Change % | ||
|---|---|---|---|---|
| HAO | 100% | +8.21% | ||
| TTD - HAO | 14% Poorly correlated | +4.53% | ||
| WPP - HAO | 12% Poorly correlated | +1.10% | ||
| QNST - HAO | 11% Poorly correlated | +2.93% | ||
| STGW - HAO | 10% Poorly correlated | +0.78% | ||
| NCMI - HAO | 9% Poorly correlated | -2.02% | ||
More | ||||
WPP and
Correlation & Price change
A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.