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HUBS vs NET
Which Stock Would AI Choose? HubSpot (HUBS) vs. Cloudflare (NET) Stock Comparison
1. Key Takeaways
- Divergent momentum: NET has posted a strong 2025 advance, while HUBS has declined sharply from its early-2025 highs.
- Different drivers: Cloudflare is riding cybersecurity and AI-infrastructure demand, whereas HubSpot faces investor concerns about AI disruption to its core software model.
- Growth profiles: NET is growing revenue roughly 30% year over year, while HUBS growth is decelerating toward the mid-teens on a forward basis.
- Analyst sentiment: Both names retain broad Buy ratings, but recent HUBS price-target cuts contrast with a series of NET target increases and new initiations.
- Risk considerations: HUBS trades near multi-year lows with compressed valuation, while NET carries a premium valuation with heavier insider selling.
2. Introduction
HubSpot and Cloudflare are two prominent software names that rarely sit side by side in a portfolio, yet both sit at the intersection of cloud computing and artificial intelligence. This stock comparison is relevant for growth investors evaluating how AI tailwinds versus AI disruption concerns are reshaping software valuations in the current market environment. HubSpot, a customer relationship management platform, is navigating fears that AI could compress demand for its seat-based tools. Cloudflare, a connectivity and security infrastructure provider, is benefiting from AI-driven network traffic and cybersecurity needs. Comparing their relative performance and market positioning offers a useful lens on two very different ways the market is pricing software exposure to AI.
3. HUBS Overview and Recent Performance
HubSpot provides an integrated platform for marketing, sales, service, and content management, serving small and mid-sized businesses as well as a growing base of larger enterprises. In its most recent quarter, the company reported revenue of roughly $809.5 million, up about 21% year over year and above consensus, with adjusted earnings per share (EPS) also ahead of expectations. Annual recurring revenue (ARR), a key software metric measuring the annualized value of subscription contracts, rose to about $3.2 billion, and total customers grew to roughly 278,880.
Despite the solid headline results, HUBS sold off after the report, with investors focused on guidance suggesting revenue growth would moderate toward the mid-teens. Recent weeks have brought a mix of signals: several firms trimmed price targets while keeping Buy ratings, one firm downgraded the stock to Neutral citing AI disruption risk, and others initiated or reiterated positive coverage. The stock has traded near multi-year lows after its valuation multiple compressed through 2025, with sentiment shaped by questions about how quickly AI features and usage-based credits can offset pressure on traditional seat-based pricing.
4. NET Overview and Recent Performance
Cloudflare operates a global network that provides content delivery, security, and developer services, positioning it as a key beneficiary of rising internet traffic, cybersecurity spending, and AI workloads. The company's most recent quarterly results showed revenue up roughly 33% year over year to about $614.5 million, beating estimates, with non-GAAP (non-Generally Accepted Accounting Principles) EPS also ahead of consensus. Cloudflare guided to strong double-digit growth for the coming year, and its paying customer base has expanded meaningfully, including continued momentum with large enterprise and public-sector customers.
In recent market activity, NET has been a notable outperformer, rising sharply through 2025 before pulling back from record highs set in the fall. The stock has drawn a wave of positive analyst actions, including new coverage initiations with Overweight ratings and a cluster of price-target increases. That said, the advance has left the stock trading at a premium valuation, and heavy insider selling has been a recurring feature of recent quarters. Sentiment remains broadly constructive but is tempered by debate over whether current growth and margins justify the valuation.
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6. Head-to-Head Comparison
The two companies occupy different segments of the software landscape. HubSpot's model is anchored in seat-based subscriptions and multi-product adoption, which makes it more exposed to the risk that AI reduces the number of seats or licenses customers need. Cloudflare's infrastructure model is consumption- and traffic-based, aligning it more directly with AI-driven network demand and security spending. These structural differences help explain the contrast in recent momentum.
On growth, NET has the edge, sustaining roughly 30% or higher revenue growth, while HUBS is decelerating toward the mid-teens. On valuation, the picture inverts: HUBS trades at a compressed multiple near multi-year lows, while NET commands a premium after a strong run. Risk profiles also differ — HUBS faces execution questions around AI monetization and upmarket expansion, whereas NET faces valuation sensitivity and notable insider selling. From a sentiment standpoint, recent analyst activity has favored NET, though both retain substantial institutional support and positive long-term narratives.
7. Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor NET in the current environment. Cloudflare exhibits stronger trend consistency and momentum, higher and more stable growth, and a catalyst-rich backdrop tied to cybersecurity and AI infrastructure demand. HubSpot, while operating a durable business, is contending with decelerating growth, price-target cuts, and unresolved questions about AI's impact on its core economics. These conditions suggest a probabilistic tilt toward NET on relative positioning, though valuation and insider-selling signals warrant continued monitoring. As always, this assessment reflects a balance of trend, stability, and catalyst factors rather than a definitive prediction of future returns.
8. Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NET is a Hold.
HUBS in upward trend: 10-day moving average broke above 50-day moving average on October 20, 2026
The 10-day moving average for HUBS crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on HUBS as a result. In 74 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 77%.
The Moving Average Convergence Divergence (MACD) for HUBS just turned positive on October 07, 2026. Looking at past instances where HUBS's MACD turned positive, the stock continued to rise in 43 of 52 cases over the following month. The odds of a continued upward trend are 83%.
HUBS moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +8.58% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
HUBS broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HUBS entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. HUBS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.042) is normal, around the industry mean (-1.734). P/E Ratio (94.413) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
NET in -8.64% downward trend, declining for three consecutive days on October 16, 2026
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where NET declined for three days, in 227 of 292 cases, the price declined further within the following month. The odds of a continued downward trend are 78%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 12, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on NET as a result. In 62 of 83 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 75%.
The Moving Average Convergence Divergence Histogram (MACD) for NET turned negative on October 06, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 36 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 72%.
NET moved below its 50-day moving average on October 15, 2026 date and that indicates a change from an upward trend to a downward trend.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where NET's RSI Indicator exited the oversold zone, 22 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 90%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
NET may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 190 of 242 cases where NET Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 79%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 4 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (66.733) is normal, around the industry mean (15.867). NET has a moderately low P/E Ratio (-523.466) as compared to the industry average of (56.069). Projected Growth (PEG Ratio) (2.377) is also within normal values, averaging (3.648). Dividend Yield (0.000) settles around the average of (0.212) among similar stocks. P/S Ratio (45.455) is also within normal values, averaging (103.889).
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. NET’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 47 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 57 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 94 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
HUBS | NET | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 10 | 62 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 89 Overvalued | 4 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 47 | |
SMR RATING 1..100 | 76 | 94 | |
PRICE GROWTH RATING 1..100 | 41 | 41 | |
P/E GROWTH RATING 1..100 | 94 | 57 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
NET's Valuation (4) in the null industry is significantly better than the same rating for HUBS (89) in the Information Technology Services industry. This means that NET’s stock grew significantly faster than HUBS’s over the last 12 months.
NET's Profit vs Risk Rating (47) in the null industry is somewhat better than the same rating for HUBS (100) in the Information Technology Services industry. This means that NET’s stock grew somewhat faster than HUBS’s over the last 12 months.
HUBS's SMR Rating (76) in the Information Technology Services industry is in the same range as NET (94) in the null industry. This means that HUBS’s stock grew similarly to NET’s over the last 12 months.
HUBS's Price Growth Rating (41) in the Information Technology Services industry is in the same range as NET (41) in the null industry. This means that HUBS’s stock grew similarly to NET’s over the last 12 months.
NET's P/E Growth Rating (57) in the null industry is somewhat better than the same rating for HUBS (94) in the Information Technology Services industry. This means that NET’s stock grew somewhat faster than HUBS’s over the last 12 months.
| HUBS | NET | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 70% | 2 days ago 90% |
| Stochastic ODDS (%) | 2 days ago 69% | 2 days ago 89% |
| Momentum ODDS (%) | 2 days ago 77% | 2 days ago 75% |
| MACD ODDS (%) | 2 days ago 83% | 2 days ago 72% |
| TrendWeek ODDS (%) | 2 days ago 74% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 74% | 2 days ago 78% |
| Advances ODDS (%) | 4 days ago 73% | N/A |
| Declines ODDS (%) | 11 days ago 73% | 8 days ago 78% |
| BollingerBands ODDS (%) | 2 days ago 79% | 2 days ago 90% |
| Aroon ODDS (%) | 2 days ago 80% | 2 days ago 79% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HUBS’s FA Score shows that 0 FA rating(s) are green while NET’s FA Score has 1 green FA rating(s).
- HUBS’s FA Score: 0 green, 5 red.
- NET’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HUBS’s TA Score shows that 5 TA indicator(s) are bullish while NET’s TA Score has 4 bullish TA indicator(s).
- HUBS’s TA Score: 5 bullish, 5 bearish.
- NET’s TA Score: 4 bullish, 4 bearish.
Price Growth
HUBS (@Packaged Software) experienced а +11.84% price change this week, while NET (@Computer Communications) price change was -4.02% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was +2.81%. For the same industry, the average monthly price growth was -3.45%, and the average quarterly price growth was +4.65%.
The average weekly price growth across all stocks in the @Computer Communications industry was +2.20%. For the same industry, the average monthly price growth was -8.74%, and the average quarterly price growth was +5.56%.
Reported Earning Dates
HUBS is expected to report earnings on Nov 04, 2026.
NET is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Packaged Software (+2.81% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
@Computer Communications (+2.20% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
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NET and
Correlation & Price change
A.I.dvisor indicates that over the last year, NET has been closely correlated with COIN. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is a high statistical probability that if NET jumps, then COIN could also see price increases.
| Ticker / NAME | Correlation To NET | 1D Price Change % | ||
|---|---|---|---|---|
| NET | 100% | -1.18% | ||
| COIN - NET | 66% Closely correlated | -4.51% | ||
| CLSK - NET | 64% Loosely correlated | -6.86% | ||
| AFRM - NET | 62% Loosely correlated | -1.51% | ||
| SNOW - NET | 62% Loosely correlated | -2.72% | ||
| HUBS - NET | 59% Loosely correlated | +6.92% | ||
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