HUBS
Price
$223.02
Change
+$18.13 (+8.85%)
Updated
Jul 27, 04:59 PM (EDT)
Capitalization
11.42B
8 days until earnings call
Intraday BUY SELL Signals
NET
Price
$265.69
Change
+$3.54 (+1.35%)
Updated
Jul 27, 04:59 PM (EDT)
Capitalization
94.28B
9 days until earnings call
Intraday BUY SELL Signals
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HUBS vs NET

HUBS vs NET Comparison Chart in %
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Jul 27, 2026

Which Stock Would AI Choose? HubSpot (HUBS) vs. Cloudflare (NET) Stock Comparison

Key Takeaways

  • HubSpot (HUBS) operates in customer relationship management (CRM) and inbound marketing software, while Cloudflare (NET) provides cloud infrastructure, security, and content delivery network (CDN) services.
  • In recent market activity, HUBS has faced downward pressure with notable year-to-date declines, contrasting with NET's stronger positive performance driven by artificial intelligence (AI) demand.
  • Both companies reported solid first-quarter 2026 earnings beats, yet investor sentiment has diverged based on growth outlooks and sector positioning.
  • NET has benefited from multiple analyst upgrades and new product launches tied to AI infrastructure, while HUBS has seen some price target reductions amid broader software sector caution.
  • Relative performance highlights trade-offs between established CRM growth and high-growth cloud security exposure in the current environment.
  • Market positioning favors stability in infrastructure plays like NET versus cyclical demand sensitivity in HUBS.

Introduction

This comparison examines HUBS and NET to provide traders and investors with a clear view of their relative positioning in the technology sector. HubSpot delivers CRM and marketing automation platforms primarily to small and mid-sized businesses, whereas Cloudflare offers scalable cloud security and performance solutions for enterprises and developers. The analysis focuses on recent performance trends, business fundamentals, and market dynamics over the past several weeks. It is relevant for those evaluating growth-oriented software and infrastructure stocks within a volatile market environment characterized by AI-driven shifts and varying valuation multiples.

HUBS Overview and Recent Performance

HubSpot, Inc. provides a comprehensive inbound marketing and sales platform that integrates customer relationship management tools, content management, and analytics. In recent weeks, the stock has experienced notable volatility, closing around $204.89 amid broader software sector weakness. Year-to-date performance reflects significant declines, influenced by concerns over valuation metrics such as elevated price-to-earnings ratios and softening demand signals in certain segments. Recent analyst commentary has included several price target adjustments downward, reflecting caution ahead of upcoming earnings. Despite these pressures, the company maintains a focus on AI-enhanced features within its platform, which continues to support long-term growth narratives even as short-term momentum has moderated.

NET Overview and Recent Performance

Cloudflare, Inc. delivers a global network for web performance, security, and developer tools, including content delivery and distributed denial-of-service protection. Over recent market activity, the stock has demonstrated resilience, closing near $262.15 with positive year-to-date returns. Strong demand for AI-related infrastructure has supported upward momentum, complemented by product announcements such as the PreCursor behavioral validation engine. Multiple analyst firms have raised price targets in response to execution on growth initiatives and favorable positioning in emerging AI workloads. The company’s first-quarter results highlighted robust revenue expansion, reinforcing its role in the evolving internet infrastructure landscape.

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Head-to-Head Comparison

HubSpot and Cloudflare operate in adjacent but distinct technology verticals, creating clear contrasts in business models and risk profiles. HUBS centers on subscription-based CRM and marketing automation with exposure to small-business spending cycles, while NET benefits from usage-based infrastructure services tied to broader internet and AI traffic growth. Recent momentum favors NET due to sustained AI tailwinds and analyst upgrades, whereas HUBS has encountered more tempered sentiment amid valuation scrutiny. Sector exposure differs markedly: NET aligns with cybersecurity and cloud infrastructure resilience, while HUBS tracks marketing technology demand. Trade-offs include HUBS’s potentially more mature profitability path versus NET’s higher-growth but elevated valuation characteristics in the current environment.

Tickeron AI Verdict

Based on observable factors including trend consistency, analyst sentiment, and relative positioning in AI-driven infrastructure, Tickeron’s AI would currently assign a higher probabilistic preference to NET over HUBS. This assessment reflects NET’s stronger recent performance alignment with AI catalysts and broader upgrade activity, contrasted with HUBS’s more variable momentum in a cautious software environment. Outcomes remain subject to evolving market conditions and company-specific developments.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
HUBS vs. NET commentary
Jul 28, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Hold and NET is a Buy.

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COMPARISON
Comparison
Jul 28, 2026
Stock price -- (HUBS: $223.01 vs. NET: $265.61)
Brand notoriety: HUBS and NET are both not notable
HUBS represents the Packaged Software, while NET is part of the Computer Communications industry
Current volume relative to the 65-day Moving Average: HUBS: 107% vs. NET: 73%
Market capitalization -- HUBS: $11.42B vs. NET: $94.28B
HUBS [@Packaged Software] is valued at $11.42B. NET’s [@Computer Communications] market capitalization is $94.28B. The market cap for tickers in the [@Packaged Software] industry ranges from $430.85B to $0. The market cap for tickers in the [@Computer Communications] industry ranges from $2.89T to $0. The average market capitalization across the [@Packaged Software] industry is $10.77B. The average market capitalization across the [@Computer Communications] industry is $28.15B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileNET’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NET’s FA Score: 0 green, 5 red.
According to our system of comparison, NET is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 5 TA indicator(s) are bullish while NET’s TA Score has 3 bullish TA indicator(s).

  • HUBS’s TA Score: 5 bullish, 5 bearish.
  • NET’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than NET.

Price Growth

HUBS (@Packaged Software) experienced а -3.55% price change this week, while NET (@Computer Communications) price change was -2.50% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -1.82%. For the same industry, the average monthly price growth was +0.75%, and the average quarterly price growth was -10.57%.

The average weekly price growth across all stocks in the @Computer Communications industry was -3.30%. For the same industry, the average monthly price growth was -3.97%, and the average quarterly price growth was -2.24%.

Reported Earning Dates

HUBS is expected to report earnings on Aug 05, 2026.

NET is expected to report earnings on Aug 06, 2026.

Industries' Descriptions

@Packaged Software (-1.82% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

@Computer Communications (-3.30% weekly)

Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NET($94.3B) has a higher market cap than HUBS($11.4B). NET YTD gains are higher at: 34.725 vs. HUBS (-44.428). HUBS has higher annual earnings (EBITDA): 267M vs. NET (138M). NET has more cash in the bank: 4.16B vs. HUBS (1.69B). HUBS has less debt than NET: HUBS (247M) vs NET (3.53B). HUBS has higher revenues than NET: HUBS (3.3B) vs NET (2.33B).
HUBSNETHUBS / NET
Capitalization11.4B94.3B12%
EBITDA267M138M193%
Gain YTD-44.42834.725-128%
P/E Ratio117.37N/A-
Revenue3.3B2.33B142%
Total Cash1.69B4.16B41%
Total Debt247M3.53B7%
FUNDAMENTALS RATINGS
HUBS vs NET: Fundamental Ratings
HUBS
NET
OUTLOOK RATING
1..100
889
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
92
Overvalued
PROFIT vs RISK RATING
1..100
10053
SMR RATING
1..100
8694
PRICE GROWTH RATING
1..100
6237
P/E GROWTH RATING
1..100
95100
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HUBS's Valuation (81) in the Information Technology Services industry is in the same range as NET (92) in the null industry. This means that HUBS’s stock grew similarly to NET’s over the last 12 months.

NET's Profit vs Risk Rating (53) in the null industry is somewhat better than the same rating for HUBS (100) in the Information Technology Services industry. This means that NET’s stock grew somewhat faster than HUBS’s over the last 12 months.

HUBS's SMR Rating (86) in the Information Technology Services industry is in the same range as NET (94) in the null industry. This means that HUBS’s stock grew similarly to NET’s over the last 12 months.

NET's Price Growth Rating (37) in the null industry is in the same range as HUBS (62) in the Information Technology Services industry. This means that NET’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (95) in the Information Technology Services industry is in the same range as NET (100) in the null industry. This means that HUBS’s stock grew similarly to NET’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNET
RSI
ODDS (%)
Bearish Trend 4 days ago
72%
Bearish Trend 4 days ago
75%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
75%
Bullish Trend 4 days ago
90%
Momentum
ODDS (%)
Bearish Trend 4 days ago
72%
Bearish Trend 4 days ago
76%
MACD
ODDS (%)
Bearish Trend 4 days ago
69%
Bearish Trend 4 days ago
74%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
72%
Bearish Trend 4 days ago
77%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
74%
Bullish Trend 4 days ago
81%
Advances
ODDS (%)
Bullish Trend 12 days ago
74%
Bullish Trend 14 days ago
83%
Declines
ODDS (%)
Bearish Trend 5 days ago
72%
Bearish Trend 4 days ago
77%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
85%
Bearish Trend 4 days ago
73%
Aroon
ODDS (%)
Bullish Trend 4 days ago
70%
Bullish Trend 4 days ago
75%
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HUBS
Daily Signal:
Gain/Loss:
NET
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
+8.84%
CRM - HUBS
79%
Closely correlated
+6.07%
TEAM - HUBS
73%
Closely correlated
+10.35%
ASAN - HUBS
71%
Closely correlated
+12.97%
DOCU - HUBS
70%
Closely correlated
+4.90%
BRZE - HUBS
69%
Closely correlated
+8.04%
More

NET and

Correlation & Price change

A.I.dvisor indicates that over the last year, NET has been closely correlated with COIN. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is a high statistical probability that if NET jumps, then COIN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NET
1D Price
Change %
NET100%
+1.32%
COIN - NET
66%
Closely correlated
+5.81%
CLSK - NET
64%
Loosely correlated
-3.41%
AFRM - NET
62%
Loosely correlated
+4.02%
SNOW - NET
62%
Loosely correlated
+1.81%
HUBS - NET
59%
Loosely correlated
+8.84%
More