IAS
Price
$7.84
Change
-$0.05 (-0.63%)
Updated
May 23 closing price
Capitalization
1.59B
67 days until earnings call
ZD
Price
$30.90
Change
+$0.01 (+0.03%)
Updated
May 23 closing price
Capitalization
2.91B
67 days until earnings call
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IAS vs ZD

Header iconIAS vs ZD Comparison
Open Charts IAS vs ZDBanner chart's image
Integral Ad Science Holding
Price$7.84
Change-$0.05 (-0.63%)
Volume$1.56M
Capitalization1.59B
Ziff Davis
Price$30.90
Change+$0.01 (+0.03%)
Volume$547.61K
Capitalization2.91B
IAS vs ZD Comparison Chart
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IAS
Daily Signalchanged days ago
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ZD
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IAS vs. ZD commentary
May 25, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is IAS is a Buy and ZD is a Hold.

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COMPARISON
Comparison
May 25, 2025
Stock price -- (IAS: $7.84 vs. ZD: $30.90)
Brand notoriety: IAS and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: IAS: 123% vs. ZD: 88%
Market capitalization -- IAS: $1.59B vs. ZD: $2.91B
IAS [@Advertising/Marketing Services] is valued at $1.59B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

IAS’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • IAS’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, IAS is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

IAS’s TA Score shows that 7 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • IAS’s TA Score: 7 bullish, 3 bearish.
  • ZD’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, IAS is a better buy in the short-term than ZD.

Price Growth

IAS (@Advertising/Marketing Services) experienced а -3.09% price change this week, while ZD (@Advertising/Marketing Services) price change was -5.19% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.60%. For the same industry, the average monthly price growth was +6.09%, and the average quarterly price growth was +0.03%.

Reported Earning Dates

IAS is expected to report earnings on Jul 31, 2025.

ZD is expected to report earnings on Jul 31, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-2.60% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than IAS($1.59B). IAS has higher P/E ratio than ZD: IAS (242.75) vs ZD (70.17). IAS YTD gains are higher at: -24.904 vs. ZD (-43.136). ZD has higher annual earnings (EBITDA): 332M vs. IAS (72.1M). ZD has more cash in the bank: 765M vs. IAS (125M). IAS has less debt than ZD: IAS (183M) vs ZD (1B). ZD has higher revenues than IAS: ZD (1.36B) vs IAS (474M).
IASZDIAS / ZD
Capitalization1.59B2.91B55%
EBITDA72.1M332M22%
Gain YTD-24.904-43.13658%
P/E Ratio242.7570.17346%
Revenue474M1.36B35%
Total Cash125M765M16%
Total Debt183M1B18%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
67
VALUATION
overvalued / fair valued / undervalued
1..100
77
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
84
PRICE GROWTH RATING
1..100
65
P/E GROWTH RATING
1..100
97
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
IASZD
RSI
ODDS (%)
Bearish Trend 3 days ago
58%
Bullish Trend 3 days ago
73%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 3 days ago
52%
Momentum
ODDS (%)
Bullish Trend 3 days ago
75%
Bearish Trend 3 days ago
71%
MACD
ODDS (%)
Bullish Trend 3 days ago
86%
Bullish Trend 3 days ago
78%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
79%
Bearish Trend 3 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
82%
Bullish Trend 3 days ago
67%
Advances
ODDS (%)
Bullish Trend 18 days ago
79%
Bullish Trend 3 days ago
64%
Declines
ODDS (%)
Bearish Trend 11 days ago
76%
Bearish Trend 5 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
71%
Bearish Trend 3 days ago
69%
Aroon
ODDS (%)
Bullish Trend 3 days ago
86%
Bearish Trend 3 days ago
70%
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IAS
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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