MGNI
Price
$16.34
Change
+$0.62 (+3.94%)
Updated
Dec 20, 04:59 PM (EDT)
66 days until earnings call
WPP
Price
$52.32
Change
-$0.26 (-0.49%)
Updated
Dec 20, 04:59 PM (EDT)
60 days until earnings call
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MGNI vs WPP

Header iconMGNI vs WPP Comparison
Open Charts MGNI vs WPPBanner chart's image
Magnite
Price$16.34
Change+$0.62 (+3.94%)
Volume$29.59K
CapitalizationN/A
WPP
Price$52.32
Change-$0.26 (-0.49%)
Volume$100
CapitalizationN/A
MGNI vs WPP Comparison Chart
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MGNI
Daily Signalchanged days ago
Gain/Loss if bought
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WPP
Daily Signalchanged days ago
Gain/Loss if bought
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MGNI vs. WPP commentary
Dec 23, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MGNI is a Hold and WPP is a Hold.

COMPARISON
Comparison
Dec 23, 2024
Stock price -- (MGNI: $16.34 vs. WPP: $52.29)
Brand notoriety: MGNI and WPP are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: MGNI: 145% vs. WPP: 164%
Market capitalization -- MGNI: $1.48B vs. WPP: $10.22B
MGNI [@Advertising/Marketing Services] is valued at $1.48B. WPP’s [@Advertising/Marketing Services] market capitalization is $10.22B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.49B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MGNI’s FA Score shows that 0 FA rating(s) are green whileWPP’s FA Score has 2 green FA rating(s).

  • MGNI’s FA Score: 0 green, 5 red.
  • WPP’s FA Score: 2 green, 3 red.
According to our system of comparison, WPP is a better buy in the long-term than MGNI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MGNI’s TA Score shows that 3 TA indicator(s) are bullish while WPP’s TA Score has 4 bullish TA indicator(s).

  • MGNI’s TA Score: 3 bullish, 4 bearish.
  • WPP’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, WPP is a better buy in the short-term than MGNI.

Price Growth

MGNI (@Advertising/Marketing Services) experienced а -0.79% price change this week, while WPP (@Advertising/Marketing Services) price change was -6.59% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.79%. For the same industry, the average monthly price growth was +0.87%, and the average quarterly price growth was +9.58%.

Reported Earning Dates

MGNI is expected to report earnings on Feb 26, 2025.

WPP is expected to report earnings on Feb 20, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-0.79% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($10.2B) has a higher market cap than MGNI($1.48B). MGNI has higher P/E ratio than WPP: MGNI (138.89) vs WPP (73.94). MGNI YTD gains are higher at: 74.946 vs. WPP (15.543). WPP has higher annual earnings (EBITDA): 1.91B vs. MGNI (116M). WPP has more cash in the bank: 2.22B vs. MGNI (326M). MGNI has less debt than WPP: MGNI (607M) vs WPP (6.88B). WPP has higher revenues than MGNI: WPP (14.8B) vs MGNI (620M).
MGNIWPPMGNI / WPP
Capitalization1.48B10.2B15%
EBITDA116M1.91B6%
Gain YTD74.94615.543482%
P/E Ratio138.8973.94188%
Revenue620M14.8B4%
Total Cash326M2.22B15%
Total Debt607M6.88B9%
FUNDAMENTALS RATINGS
MGNI vs WPP: Fundamental Ratings
MGNI
WPP
OUTLOOK RATING
1..100
7980
VALUATION
overvalued / fair valued / undervalued
1..100
86
Overvalued
13
Undervalued
PROFIT vs RISK RATING
1..100
81100
SMR RATING
1..100
8697
PRICE GROWTH RATING
1..100
3947
P/E GROWTH RATING
1..100
575
SEASONALITY SCORE
1..100
3475

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (13) in the Advertising Or Marketing Services industry is significantly better than the same rating for MGNI (86) in the null industry. This means that WPP’s stock grew significantly faster than MGNI’s over the last 12 months.

MGNI's Profit vs Risk Rating (81) in the null industry is in the same range as WPP (100) in the Advertising Or Marketing Services industry. This means that MGNI’s stock grew similarly to WPP’s over the last 12 months.

MGNI's SMR Rating (86) in the null industry is in the same range as WPP (97) in the Advertising Or Marketing Services industry. This means that MGNI’s stock grew similarly to WPP’s over the last 12 months.

MGNI's Price Growth Rating (39) in the null industry is in the same range as WPP (47) in the Advertising Or Marketing Services industry. This means that MGNI’s stock grew similarly to WPP’s over the last 12 months.

WPP's P/E Growth Rating (5) in the Advertising Or Marketing Services industry is somewhat better than the same rating for MGNI (57) in the null industry. This means that WPP’s stock grew somewhat faster than MGNI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
MGNIWPP
RSI
ODDS (%)
Bearish Trend 3 days ago
71%
Bearish Trend 3 days ago
66%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
83%
Bullish Trend 3 days ago
61%
Momentum
ODDS (%)
Bearish Trend 3 days ago
81%
Bearish Trend 3 days ago
56%
MACD
ODDS (%)
Bearish Trend 3 days ago
77%
Bearish Trend 3 days ago
49%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
79%
Bearish Trend 3 days ago
61%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
78%
Bullish Trend 3 days ago
66%
Advances
ODDS (%)
Bullish Trend 12 days ago
81%
Bullish Trend 14 days ago
59%
Declines
ODDS (%)
Bearish Trend 4 days ago
81%
Bearish Trend 3 days ago
61%
BollingerBands
ODDS (%)
N/A
Bullish Trend 3 days ago
57%
Aroon
ODDS (%)
Bullish Trend 3 days ago
85%
Bullish Trend 3 days ago
70%
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MGNI
Daily Signalchanged days ago
Gain/Loss if bought
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WPP
Daily Signalchanged days ago
Gain/Loss if bought
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MGNI and

Correlation & Price change

A.I.dvisor indicates that over the last year, MGNI has been loosely correlated with DLX. These tickers have moved in lockstep 42% of the time. This A.I.-generated data suggests there is some statistical probability that if MGNI jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MGNI
1D Price
Change %
MGNI100%
+3.94%
DLX - MGNI
42%
Loosely correlated
-0.71%
ZD - MGNI
35%
Loosely correlated
+0.38%
CMPR - MGNI
35%
Loosely correlated
+0.69%
WPP - MGNI
33%
Loosely correlated
-0.55%
CCO - MGNI
32%
Poorly correlated
-1.43%
More

WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with BOC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then BOC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
-0.55%
BOC - WPP
48%
Loosely correlated
-0.56%
PUBGY - WPP
46%
Loosely correlated
N/A
IPG - WPP
42%
Loosely correlated
+1.54%
DLX - WPP
40%
Loosely correlated
-0.71%
OMC - WPP
33%
Loosely correlated
+1.92%
More