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NRDS vs YELP
Which Stock Would AI Choose? NerdWallet (NRDS) vs. Yelp (YELP) Stock Comparison
Key Takeaways
- Different business models: NRDS (NerdWallet) monetizes financial guidance and comparison shopping, while YELP (Yelp) monetizes local-business reviews and advertising.
- Contrasting growth profiles: NerdWallet is posting faster top-line growth but faces uneven demand; Yelp's revenue is roughly flat as its core advertising softens.
- Divergent risk characteristics: NerdWallet carries a higher beta (about 1.25), while Yelp's lower beta (about 0.45) reflects a more defensive trading profile.
- Both trade at modest valuations: Each stock carries a price-to-earnings (P/E) ratio in the low double digits, signaling investor caution rather than enthusiasm.
- Sentiment is mixed: Analyst ratings lean more constructive on NerdWallet but are closer to neutral on Yelp, with near-term catalysts converging around upcoming earnings.
Introduction
This stock comparison examines two distinct internet platforms: NerdWallet, a personal-finance guidance and comparison marketplace, and Yelp, a local-business review and advertising network. Although both generate revenue by connecting consumers with advertisers, their underlying demand drivers, growth trajectories, and risk profiles differ meaningfully. A trader focused on relative performance and market positioning may find value in understanding how these names stack up in the current environment, while longer-term investors may weigh NerdWallet's faster but choppier growth against Yelp's steadier cash generation and ongoing artificial-intelligence (AI) transformation.
NRDS Overview and Recent Performance
NRDS, NerdWallet, Inc., operates a digital platform offering financial guidance and comparison shopping across credit cards, loans, banking, insurance, and small-business products. In recent weeks, the stock has traded well below its 52-week high, with its market capitalization around $640 million and a price near the lower end of its annual range. Revenue momentum has been positive but uneven: trailing-twelve-month (TTM) revenue of roughly $860 million reflects double-digit growth, yet quarterly growth has decelerated into the mid-single digits.
Sentiment has been shaped by a pullback in auto-insurance partner spending, persistent pressure on organic search traffic, and softer small-and-medium-business (SMB) revenue. These headwinds have been partially offset by strength in banking and personal-loan categories and improved profitability, with net income turning solidly positive. Management has emphasized a "vertical integration" strategy and more disciplined marketing, while some analysts have trimmed price targets amid the choppier demand backdrop.
YELP Overview and Recent Performance
YELP, Yelp Inc., operates a platform where users discover and review local businesses, with the majority of revenue derived from local advertising. In recent weeks, the stock has traded near the low end of its 52-week range, with a market capitalization around $1.06 billion. Revenue has been essentially flat, with TTM sales near $1.47 billion, as growth in newer categories has been offset by a decline in core "Restaurants, Retail & Other" advertising.
Sentiment has been influenced by a shrinking base of paying advertising locations and lower click volumes, which reflect a challenging environment for local businesses. In response, management has accelerated an AI-driven transformation, highlighting products such as Yelp Assistant, the AI-powered Yelp Host call-answering service, the Hatch acquisition, and expanding data-licensing agreements with partners including OpenAI and Apple Maps. "Other" revenue has grown sharply, though it remains a smaller portion of the total. Profitability remains solid, with a healthy operating margin and strong free-cash-flow generation, even as net income has declined year over year.
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Head-to-Head Comparison
At the business-model level, the two companies monetize demand in different ways. NerdWallet earns revenue largely through lead generation and referral fees from financial partners, making it sensitive to financial-services advertising budgets, interest-rate conditions, and search-engine traffic changes. Yelp depends on recurring local advertising, giving it a steadier base but exposing it to the health of small businesses and competitive pressure from larger platforms.
On growth and momentum, the contrast is sharp. NerdWallet has posted faster revenue expansion and a meaningful swing to profitability, but its recent quarters show deceleration and category-specific softness in insurance and search. Yelp's top line is essentially flat, yet its cash generation remains strong and its newer AI and data-licensing initiatives are scaling quickly, offering a potential re-rating catalyst that is still unproven at scale.
Risk factors also differ. NerdWallet's higher beta and narrower market cap suggest greater share-price volatility, while its debt-light balance sheet provides financial flexibility. Yelp's lower beta and larger scale imply a more defensive profile, though its declining core advertising base represents a structural concern. In terms of sector exposure, NerdWallet sits closer to financial services, whereas Yelp is classified among consumer-internet and local-commerce names.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely view the two stocks through different lenses. NerdWallet offers a more pronounced growth-and-value setup given its faster revenue growth, improving profitability, and low valuation, but its higher beta and uneven demand introduce greater trend inconsistency. Yelp presents a more stable, cash-generative profile with clearer downside cushion and a developing AI catalyst, though its flat revenue and contracting core advertising cloud near-term momentum. On balance, a momentum-oriented AI signal would likely lean toward NerdWallet's improving earnings trajectory and relative upside, while a stability-oriented signal might favor Yelp's lower volatility and stronger cash flows. The likely edge is therefore context-dependent, with the more consistent trend favoring NerdWallet at current levels.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NRDS is a StrongBuy and YELP is a Hold.
NRDS in upward trend: price rose above 50-day moving average on October 08, 2026
NRDS moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend. In 37 of 42 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 88%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on NRDS as a result. In 65 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 81%.
The Moving Average Convergence Divergence (MACD) for NRDS just turned positive on October 05, 2026. Looking at past instances where NRDS's MACD turned positive, the stock continued to rise in 37 of 43 cases over the following month. The odds of a continued upward trend are 86%.
The 10-day moving average for NRDS crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +5.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where NRDS advanced for three days, in 229 of 307 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
The Aroon Indicator entered an Uptrend today. In 128 of 212 cases where NRDS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 60%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 11 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NRDS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.
NRDS broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. NRDS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.190) is normal, around the industry mean (0.987). P/E Ratio (12.130) is within average values for comparable stocks, (-49.001). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.987) among similar stocks. P/S Ratio (0.783) is also within normal values, averaging (71.888).
The Tickeron PE Growth Rating for this company is 81 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NRDS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
YELP's RSI Oscillator ascends from oversold territory
The RSI Indicator for YELP moved out of oversold territory on September 29, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 29 similar instances when the indicator left oversold territory. In 19 of the 29 cases the stock moved higher. This puts the odds of a move higher at 66%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 07, 2026. You may want to consider a long position or call options on YELP as a result. In 58 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 61%.
The Moving Average Convergence Divergence (MACD) for YELP just turned positive on October 02, 2026. Looking at past instances where YELP's MACD turned positive, the stock continued to rise in 26 of 45 cases over the following month. The odds of a continued upward trend are 58%.
YELP moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +7.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where YELP advanced for three days, in 176 of 293 cases, the price rose further within the following month. The odds of a continued upward trend are 60%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YELP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 65%.
YELP broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for YELP entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.665) is normal, around the industry mean (0.987). P/E Ratio (9.374) is within average values for comparable stocks, (-49.001). Projected Growth (PEG Ratio) (0.670) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.987) among similar stocks. P/S Ratio (0.854) is also within normal values, averaging (71.888).
The Tickeron Price Growth Rating for this company is 64 (best 1 - 100 worst), indicating fairly steady price growth. YELP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 82 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YELP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
YELP | ||
|---|---|---|
OUTLOOK RATING 1..100 | 30 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 56 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 49 | |
PRICE GROWTH RATING 1..100 | 64 | |
P/E GROWTH RATING 1..100 | 82 | |
SEASONALITY SCORE 1..100 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| NRDS | YELP | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 75% | 1 day ago 66% |
| Stochastic ODDS (%) | 1 day ago 80% | 1 day ago 71% |
| Momentum ODDS (%) | 1 day ago 81% | 1 day ago 61% |
| MACD ODDS (%) | 1 day ago 86% | 1 day ago 58% |
| TrendWeek ODDS (%) | 1 day ago 74% | 1 day ago 62% |
| TrendMonth ODDS (%) | 1 day ago 69% | 1 day ago 61% |
| Advances ODDS (%) | 3 days ago 75% | 8 days ago 60% |
| Declines ODDS (%) | 9 days ago 79% | 4 days ago 65% |
| BollingerBands ODDS (%) | 1 day ago 77% | 1 day ago 74% |
| Aroon ODDS (%) | 1 day ago 60% | 1 day ago 64% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
NRDS’s FA Score shows that 0 FA rating(s) are green while YELP’s FA Score has 0 green FA rating(s).
- NRDS’s FA Score: 0 green, 5 red.
- YELP’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
NRDS’s TA Score shows that 6 TA indicator(s) are bullish while YELP’s TA Score has 4 bullish TA indicator(s).
- NRDS’s TA Score: 6 bullish, 4 bearish.
- YELP’s TA Score: 4 bullish, 4 bearish.
Price Growth
NRDS (@Internet Software/Services) experienced а +9.42% price change this week, while YELP (@Internet Software/Services) price change was +1.70% for the same time period.
The average weekly price growth across all stocks in the @Internet Software/Services industry was -1.86%. For the same industry, the average monthly price growth was -3.60%, and the average quarterly price growth was -13.13%.
Reported Earning Dates
NRDS is expected to report earnings on Nov 05, 2026.
YELP is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Internet Software/Services (-1.86% weekly)Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.
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NRDS and
Correlation & Price change
A.I.dvisor indicates that over the last year, NRDS has been loosely correlated with ZG. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if NRDS jumps, then ZG could also see price increases.
| Ticker / NAME | Correlation To NRDS | 1D Price Change % | ||
|---|---|---|---|---|
| NRDS | 100% | +6.79% | ||
| ZG - NRDS | 53% Loosely correlated | +8.42% | ||
| Z - NRDS | 53% Loosely correlated | +8.53% | ||
| CARG - NRDS | 52% Loosely correlated | +4.94% | ||
| SOFI - NRDS | 49% Loosely correlated | -0.87% | ||
| MTCH - NRDS | 47% Loosely correlated | -0.82% | ||
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YELP and
Correlation & Price change
A.I.dvisor indicates that over the last year, YELP has been loosely correlated with CARG. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if YELP jumps, then CARG could also see price increases.
| Ticker / NAME | Correlation To YELP | 1D Price Change % | ||
|---|---|---|---|---|
| YELP | 100% | +4.65% | ||
| CARG - YELP | 57% Loosely correlated | +4.94% | ||
| MAX - YELP | 49% Loosely correlated | +7.73% | ||
| NRDS - YELP | 45% Loosely correlated | +6.79% | ||
| TWLO - YELP | 42% Loosely correlated | -4.89% | ||
| MTCH - YELP | 42% Loosely correlated | -0.82% | ||
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