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ONON vs UAA
Which Stock Would AI Choose? On Holding AG (ONON) vs. Under Armour (UAA) Stock Comparison
Key Takeaways
- ONON has delivered stronger year-to-date gains at around 28%, outpacing the S&P 500, while UAA shows minimal YTD growth near 0% amid earnings challenges.
- Recent market activity reflects volatility for both, with ONON trading near its 52-week low after leadership changes, and UAA experiencing a sharp post-earnings drop.
- ONON's premium positioning in performance footwear drives consistent revenue growth, contrasting UAA's struggles with wholesale contraction and profitability.
- Market caps differ significantly: ONON at over $11 billion versus UAA around $2 billion, highlighting scale differences in the athletic apparel sector.
- Analyst sentiment leans positive for ONON with higher price targets, while UAA faces downgrades amid weak outlook.
Introduction
In the competitive athletic apparel and footwear sector, ONON and UAA represent contrasting approaches to growth and market positioning. On Holding AG focuses on premium performance products, while Under Armour emphasizes broad performance gear. This stock comparison examines their recent performance, business models, and relative strengths, aiding traders seeking momentum plays and investors evaluating long-term sector exposure. Amid shifting consumer preferences toward innovative running and training gear, understanding these dynamics supports informed decisions on relative performance and market positioning.
ONON Overview and Recent Performance
On Holding AG (ONON), a Swiss-based innovator in performance sports products, specializes in athletic footwear, apparel, and accessories under the On brand. Known for its CloudTec cushioning technology, the company targets runners, outdoor enthusiasts, and everyday athletes through wholesale and direct-to-consumer (DTC) channels, including e-commerce and owned stores. In recent market activity, ONON shares have hovered around $33-34, near the lower end of a 52-week range of $31.41-$61.29, reflecting broader sector volatility and foreign exchange headwinds. Year-to-date returns stand at approximately 28%, outperforming the S&P 500's 26% over one year. Sentiment has been influenced by Q1 2026 earnings beats, raised profit forecasts, and leadership transitions with founders resuming co-CEO roles, alongside sustained demand despite price increases. These factors underscore ONON's resilience in premium segments.
UAA Overview and Recent Performance
Under Armour, Inc. (UAA), headquartered in Baltimore, develops and markets performance apparel, footwear, and accessories for men, women, and youth under brands like HEATGEAR and COLDGEAR. The company distributes via wholesale to sporting goods chains and DTC through stores and e-commerce, emphasizing compression and fitted gear for training and casual use. Recent weeks have seen heightened volatility, with shares dropping sharply to around $5 post-Q4 fiscal 2026 earnings, which reported losses and missed projections despite some revenue tops. The stock trades in a 52-week range of $4.13-$8.15, with YTD returns near flat at 0.1% and one-year gains of 20% trailing the S&P 500. Key influences include ongoing wholesale exits, inventory management, and a cautious fiscal 2027 outlook amid North American softness, tempering investor sentiment despite brand revitalization efforts.
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Head-to-Head Comparison
ONON and UAA operate in the athletic apparel sector but diverge in business models: ONON emphasizes premium, innovation-driven footwear with expanding apparel lines and global DTC growth, while UAA pursues broad performance gear amid wholesale optimization and North America focus. Growth drivers for ONON include strong constant-currency revenue expansion and market share gains in running, contrasting UAA's challenges with revenue contraction and profitability pressures. Recent momentum favors ONON's earnings beats over UAA's misses. Risk factors highlight ONON's exposure to currency fluctuations and leadership shifts versus UAA's competitive intensity and regional dependence. Sector exposure aligns in consumer cyclical, but ONON benefits from premium sentiment, while UAA trades at lower multiples amid turnaround efforts.
Tickeron AI Verdict
Tickeron’s AI currently favors ONON due to superior trend consistency in revenue growth, positive earnings momentum, and stronger relative positioning in the premium athletic segment. Factors like outperformance against benchmarks and higher analyst targets suggest greater upside probability, though UAA could rebound with successful restructuring. This assessment reflects observable market data rather than guarantees.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ONON is a Hold and UAA is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ONON’s FA Score shows that 0 FA rating(s) are green whileUAA’s FA Score has 0 green FA rating(s).
- ONON’s FA Score: 0 green, 5 red.
- UAA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ONON’s TA Score shows that 5 TA indicator(s) are bullish while UAA’s TA Score has 6 bullish TA indicator(s).
- ONON’s TA Score: 5 bullish, 5 bearish.
- UAA’s TA Score: 6 bullish, 4 bearish.
Price Growth
ONON (@Wholesale Distributors) experienced а +4.64% price change this week, while UAA (@Apparel/Footwear) price change was +7.71% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +3.32%. For the same industry, the average monthly price growth was +11.40%, and the average quarterly price growth was +6.15%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +3.53%. For the same industry, the average monthly price growth was +13.30%, and the average quarterly price growth was +10.02%.
Reported Earning Dates
UAA is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Wholesale Distributors (+3.32% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+3.53% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| ONON | UAA | ONON / UAA | |
| Capitalization | 13.1B | 2.53B | 519% |
| EBITDA | 416M | 74.2M | 561% |
| Gain YTD | -15.641 | 20.926 | -75% |
| P/E Ratio | 41.65 | 20.95 | 199% |
| Revenue | 3.12B | 4.97B | 63% |
| Total Cash | 1.09B | 309M | 353% |
| Total Debt | 542M | 1.94B | 28% |
UAA | ||
|---|---|---|
OUTLOOK RATING 1..100 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 67 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 98 | |
PRICE GROWTH RATING 1..100 | 58 | |
P/E GROWTH RATING 1..100 | 68 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| ONON | UAA | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 90% | 1 day ago 75% |
| Stochastic ODDS (%) | 1 day ago 80% | 1 day ago 85% |
| Momentum ODDS (%) | 1 day ago 78% | 1 day ago 69% |
| MACD ODDS (%) | 1 day ago 86% | 1 day ago 70% |
| TrendWeek ODDS (%) | 1 day ago 75% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 74% | 1 day ago 77% |
| Advances ODDS (%) | 3 days ago 75% | 3 days ago 67% |
| Declines ODDS (%) | 7 days ago 79% | 10 days ago 80% |
| BollingerBands ODDS (%) | 1 day ago 90% | 1 day ago 79% |
| Aroon ODDS (%) | 1 day ago 62% | 1 day ago 79% |
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ONON and
Correlation & Price change
A.I.dvisor indicates that over the last year, ONON has been loosely correlated with RL. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if ONON jumps, then RL could also see price increases.
| Ticker / NAME | Correlation To ONON | 1D Price Change % | ||
|---|---|---|---|---|
| ONON | 100% | +3.18% | ||
| RL - ONON | 62% Loosely correlated | +4.48% | ||
| VFC - ONON | 53% Loosely correlated | +6.58% | ||
| DECK - ONON | 49% Loosely correlated | +2.87% | ||
| GIL - ONON | 49% Loosely correlated | +4.66% | ||
| UA - ONON | 48% Loosely correlated | +5.42% | ||
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UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | +5.44% | ||
| UA - UAA | 99% Closely correlated | +5.42% | ||
| NKE - UAA | 51% Loosely correlated | +4.55% | ||
| COLM - UAA | 47% Loosely correlated | +3.30% | ||
| SHOO - UAA | 46% Loosely correlated | +3.75% | ||
| ONON - UAA | 45% Loosely correlated | +3.18% | ||
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