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ONON vs UA
Which Stock Would AI Choose? On Holding AG (ONON) vs. Under Armour (UA) Stock Comparison
Key Takeaways
- ONON is a premium, high-growth Swiss sportswear brand posting double-digit revenue gains and expanding margins, while UA is a value-priced apparel and footwear maker still working through a multi-year turnaround with declining sales and recent losses.
- ONON grew net sales roughly 21.6% at constant currency in its most recent quarter and reached a gross margin above 65%, whereas UA's revenue declined about 3% year over year amid persistent North America weakness.
- ONON trades at a substantial valuation premium but carries positive earnings and net cash; UA trades near its 52-week low range with negative net income and a market capitalization of only about $2.2 billion.
- Tickeron AI Verdict: ONON — Tickeron's AI would currently favor ONON for its stronger, more consistent trend, profitable growth, and clearer catalysts relative to UA's ongoing restructuring.
- For more detail on each name, explore ONON Major News, ONON Today's Price Move, UA Major News, and UA Today's Price Move.
- To see how AI-powered systems are positioning across these and other tickers, explore Trending AI Robots.
Introduction
Both ONON and UA operate in the competitive athletic apparel and footwear industry, yet they represent very different stages of the corporate life cycle. On Holding AG (ONON) is a fast-growing premium performance brand expanding its direct-to-consumer (DTC) footprint and international reach, while Under Armour (UA) is a mature brand rebuilding profitability under a multi-year restructuring. This comparison is most relevant to growth-oriented investors weighing a momentum-driven name against a value-oriented turnaround, as well as traders tracking relative performance and market positioning between a high-velocity growth story and a deeply discounted restructuring play.
ONON Overview and Recent Performance
On Holding AG, founded in Switzerland in 2010, generates the vast majority of its revenue from athletic footwear under the "On" brand, complemented by a fast-growing apparel and accessories business. In its most recent quarter, net sales rose 21.6% at constant currency, led by 54.7% growth in Asia-Pacific (APAC) and 20.5% in Europe, the Middle East and Africa (EMEA). Gross margin expanded to 65.4%, while DTC sales reached a record 45.7% of total sales. Despite this operating strength, ONON shares have been volatile in recent weeks, with the stock down substantially year to date amid concerns over a cooling running category, rising inventories, tariff costs, and a leadership transition in which co-founders David Allemann and Caspar Coppetti assumed co-CEO roles. Analysts continue to highlight ONON's premium positioning and broad growth, but near-term estimate trends have softened, tempering sentiment.
UA Overview and Recent Performance
Under Armour, Inc., headquartered in Baltimore, develops and markets performance apparel, footwear, and accessories under the Under Armour brand. The company remains in a deliberate reset led by founder and CEO Kevin Plank, focused on simplifying its product lineup, exiting less profitable sales, and restoring operational discipline. In its most recent quarter, net revenues fell about 3.2% year over year, with North America revenue declining roughly 9% while international revenue rose about 5%. The company posted roughly breakeven net income for the period and has guided toward a mid-single-digit revenue decline for the current fiscal year alongside a modest per-share loss. Restructuring costs have been extended and increased, and the company recently drew fresh attention after UK retail group Frasers disclosed an 8.8% stake. UA shares trade near the lower end of their 52-week range, reflecting persistent uncertainty about the pace of the turnaround.
Trending AI Robots
Tickeron's Trending AI Robots page curates a selection of the platform's AI trading bots, drawn from a much larger library of hundreds of automated bots that collectively trade thousands of different tickers. Only the strategies judged best suited to current market conditions are highlighted in this section. Each bot operates with its own trading style, timeframe, risk profile, performance statistics, and set of tickers it monitors, so no two bots behave alike. Whether a bot specializes in swing trading, trend following, or momentum signals, the curated list is designed to help traders identify approaches that align with today's market environment. Readers interested in how algorithmic systems evaluate names such as ONON and UA are encouraged to explore the Trending AI Robots section for additional context.
Head-to-Head Comparison
The clearest contrast between the two companies is growth trajectory. ONON is expanding revenue at a double-digit clip and widening margins, driven by DTC momentum and international diversification, whereas UA is contracting revenue as it deliberately reduces low-quality sales in North America. On profitability, ONON is solidly profitable with a net-cash balance sheet, while UA is navigating restructuring charges, tariff-driven cost inflation, and near-breakeven to negative earnings. From a valuation standpoint, ONON carries a premium price-to-earnings (P/E) multiple reflecting its growth profile, while UA trades at a deep discount to peers but lacks near-term earnings to support that valuation. Risk factors differ as well: ONON faces execution and category-cooling risks and premium-brand sensitivity, while UA faces brand-relevance, competitive, and turnaround-execution risks. In terms of sector exposure, both are consumer-discretionary names vulnerable to consumer spending, but ONON's premium, higher-growth positioning contrasts sharply with UA's value and recovery orientation.
Tickeron AI Verdict
Based on observable factors including trend consistency, earnings momentum, balance-sheet strength, and the relative clarity of catalysts, Tickeron's AI would likely favor ONON over UA in the current environment. ONON demonstrates more consistent top-line growth, superior profitability, a healthier financial position, and a broader set of expansion levers, even as its valuation and recent share-price volatility warrant caution. UA, by contrast, remains in the early-to-middle stages of a turnaround with declining revenue and uncertain profitability, suggesting a less stable trend profile. This verdict is expressed in probabilistic terms based on current data rather than as a definitive prediction, and it reflects relative positioning between the two tickers rather than a standalone recommendation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ONON is a Hold and UA is a Hold.
ONON's RSI Oscillator recovers from overbought zone
The 10-day RSI Indicator for ONON moved out of overbought territory on November 05, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 instances where the indicator moved out of the overbought zone. In 28 of the 31 cases the stock moved lower in the days that followed. This puts the odds of a move down at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 50 of 59 cases where ONON's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 85%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.
ONON broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on ONON as a result. In 67 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for ONON just turned positive on November 03, 2026. Looking at past instances where ONON's MACD turned positive, the stock continued to rise in 32 of 46 cases over the following month. The odds of a continued upward trend are 70%.
The 10-day moving average for ONON crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 61%.
Following a +8.73% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONON advanced for three days, in 212 of 287 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
The Aroon Indicator entered an Uptrend today. In 115 of 192 cases where ONON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 60%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 40 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. ONON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ONON's P/B Ratio (6.533) is slightly higher than the industry average of (2.998). ONON has a moderately high P/E Ratio (31.133) as compared to the industry average of (12.296). Projected Growth (PEG Ratio) (0.478) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. ONON's P/S Ratio (4.439) is very high in comparison to the industry average of (1.162).
The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
Momentum Indicator for UA turns positive, indicating new upward trend
UA saw its Momentum Indicator move above the 0 level on October 29, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 75 similar instances where the indicator turned positive. In 58 of the 75 cases, the stock moved higher in the following days. The odds of a move higher are at 77%.
Technical Analysis (Indicators)
Bullish Trend Analysis
UA moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for UA crossed bullishly above the 50-day moving average on November 03, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +9.84% 3-day Advance, the price is estimated to grow further. Considering data from situations where UA advanced for three days, in 191 of 280 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.
The Aroon Indicator entered an Uptrend today. In 152 of 219 cases where UA Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.
Bearish Trend Analysis
The 10-day RSI Indicator for UA moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 similar instances where the indicator moved out of overbought territory. In 26 of the 33 cases, the stock moved lower in the following days. This puts the odds of a move lower at 79%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 42 of 56 cases where UA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where UA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
UA broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 15 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 32 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.531) is normal, around the industry mean (2.911). P/E Ratio (-4.426) is within average values for comparable stocks, (14.016). Projected Growth (PEG Ratio) (1.073) is also within normal values, averaging (0.686). Dividend Yield (0.000) settles around the average of (0.328) among similar stocks. P/S Ratio (0.423) is also within normal values, averaging (0.827).
The Tickeron Price Growth Rating for this company is 45 (best 1 - 100 worst), indicating steady price growth. UA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
UA | ||
|---|---|---|
OUTLOOK RATING 1..100 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 32 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 97 | |
PRICE GROWTH RATING 1..100 | 45 | |
P/E GROWTH RATING 1..100 | 15 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| ONON | UA | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 90% | 2 days ago 79% |
| Stochastic ODDS (%) | 2 days ago 85% | 2 days ago 75% |
| Momentum ODDS (%) | 2 days ago 75% | 2 days ago 77% |
| MACD ODDS (%) | 2 days ago 70% | N/A |
| TrendWeek ODDS (%) | 2 days ago 81% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 81% | 2 days ago 71% |
| Advances ODDS (%) | 8 days ago 74% | 8 days ago 68% |
| Declines ODDS (%) | 6 days ago 79% | 6 days ago 78% |
| BollingerBands ODDS (%) | 2 days ago 81% | 2 days ago 73% |
| Aroon ODDS (%) | 2 days ago 60% | 2 days ago 69% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ONON’s FA Score shows that 0 FA rating(s) are green while UA’s FA Score has 2 green FA rating(s).
- ONON’s FA Score: 0 green, 5 red.
- UA’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ONON’s TA Score shows that 5 TA indicator(s) are bullish while UA’s TA Score has 5 bullish TA indicator(s).
- ONON’s TA Score: 5 bullish, 4 bearish.
- UA’s TA Score: 5 bullish, 4 bearish.
Price Growth
ONON (@Wholesale Distributors) experienced а -10.12% price change this week, while UA (@Apparel/Footwear) price change was -2.72% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.53%. For the same industry, the average monthly price growth was +8.30%, and the average quarterly price growth was +25.91%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
Reported Earning Dates
ONON is expected to report earnings on Mar 18, 2027.
UA is expected to report earnings on Feb 11, 2027.
Industries' Descriptions
@Wholesale Distributors (-5.53% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
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