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ONON vs UA
Which Stock Would AI Choose? On Holding AG (ONON) vs. Under Armour (UA) Stock Comparison
Key Takeaways
- On Holding AG (ONON) has demonstrated stronger recent revenue growth compared to Under Armour (UA), with double-digit increases in key quarters versus UA’s reported declines.
- ONON trades at a premium valuation reflecting its growth trajectory, while UA offers a lower price point amid ongoing turnaround efforts.
- Both stocks operate in the competitive athletic apparel sector, with ONON showing broader geographic strength and UA focusing on margin recovery in North America.
- Recent market activity indicates ONON maintaining relatively stable sentiment ahead of earnings, whereas UA experienced post-earnings volatility following its fiscal Q1 report.
- ONON’s direct-to-consumer channel and product innovation have supported consistent performance, contrasting with UA’s challenges in domestic wholesale.
- Relative positioning favors ONON in growth metrics, though UA’s improving gross margins provide a potential offset in profitability focus.
Introduction
This comparison examines On Holding AG (ONON) and Under Armour (UA), two publicly traded companies in the athletic footwear and apparel industry. The analysis highlights differences in business models, recent financial results, and stock performance within the current market environment. Institutional investors, active traders, and those evaluating sector exposure may find the relative performance and positioning details relevant for portfolio allocation decisions. The focus remains on verifiable developments and observable trends rather than forward projections.
ONON Overview and Recent Performance
On Holding AG (ONON) designs and markets premium athletic footwear, apparel, and accessories, with emphasis on innovation in running and performance products. The company has expanded its direct-to-consumer presence alongside wholesale channels across regions including Europe, Asia-Pacific, and the Americas. In recent market activity, ONON reported record net sales growth in its first quarter of 2026, supported by strength in all product categories and geographies. The stock has traded in a consolidation range near recent lows ahead of its second-quarter results scheduled for August 11, 2026, with year-to-date returns showing outperformance relative to broader benchmarks in certain periods. Analyst sentiment remains predominantly positive, reflected in maintained or raised price targets following the earnings release.
UA Overview and Recent Performance
Under Armour (UA) develops and distributes performance apparel, footwear, and accessories, with a significant presence in North America and growing international operations. The company has focused on operational improvements, including inventory management and margin enhancement. In its most recent fiscal first quarter ended June 30, 2026, UA reported revenue declines of approximately 3 percent year-over-year, with North American softness offset partially by international gains. Gross margins expanded notably due to cost efficiencies. The stock experienced downward movement following the earnings announcement in early August 2026, amid mixed analyst reactions and ongoing efforts to stabilize domestic demand.
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Head-to-Head Comparison
On Holding AG (ONON) and Under Armour (UA) differ in scale and execution focus within the athletic apparel sector. ONON emphasizes premium positioning and rapid expansion in direct-to-consumer channels, driving higher revenue growth rates in recent periods. UA maintains broader brand recognition but has faced persistent North American wholesale pressures, resulting in more modest or declining top-line results. Momentum indicators show ONON with steadier price behavior and positive analyst revisions, while UA contends with higher short interest and post-earnings adjustments. Risk factors for ONON include elevated valuation multiples, whereas UA’s challenges center on demand stabilization and margin sustainability. Sector exposure overlaps in consumer discretionary cyclicality, yet ONON’s geographic diversification contrasts with UA’s heavier domestic weighting. Market sentiment currently reflects greater optimism toward ONON’s growth narrative relative to UA’s recovery path.
Tickeron AI Verdict
Based on observable factors including trend consistency, earnings momentum, and relative positioning, Tickeron’s AI would currently assign a higher probability of favorable outcomes to On Holding AG (ONON) over Under Armour (UA). The assessment draws from ONON’s stronger recent revenue expansion and analyst support, balanced against UA’s margin improvements amid revenue softness. This probabilistic evaluation considers prevailing market conditions without implying certainty or specific recommendations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ONON is a Hold and UA is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ONON’s FA Score shows that 0 FA rating(s) are green whileUA’s FA Score has 0 green FA rating(s).
- ONON’s FA Score: 0 green, 5 red.
- UA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ONON’s TA Score shows that 4 TA indicator(s) are bullish while UA’s TA Score has 4 bullish TA indicator(s).
- ONON’s TA Score: 4 bullish, 6 bearish.
- UA’s TA Score: 4 bullish, 6 bearish.
Price Growth
ONON (@Wholesale Distributors) experienced а -6.83% price change this week, while UA (@Apparel/Footwear) price change was -0.19% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -1.56%. For the same industry, the average monthly price growth was +0.25%, and the average quarterly price growth was +0.63%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.23%. For the same industry, the average monthly price growth was -3.99%, and the average quarterly price growth was +3.62%.
Reported Earning Dates
ONON is expected to report earnings on Nov 17, 2026.
UA is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Wholesale Distributors (-1.56% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (-0.23% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| ONON | UA | ONON / UA | |
| Capitalization | 10B | 2.28B | 438% |
| EBITDA | 416M | 74.2M | 561% |
| Gain YTD | -35.413 | 9.167 | -386% |
| P/E Ratio | 20.30 | 20.05 | 101% |
| Revenue | 3.12B | 4.97B | 63% |
| Total Cash | 1.09B | 309M | 353% |
| Total Debt | 542M | 1.94B | 28% |
UA | ||
|---|---|---|
OUTLOOK RATING 1..100 | 56 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 61 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 98 | |
PRICE GROWTH RATING 1..100 | 64 | |
P/E GROWTH RATING 1..100 | 64 | |
SEASONALITY SCORE 1..100 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| ONON | UA | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 90% | 3 days ago 72% |
| Stochastic ODDS (%) | 3 days ago 86% | 3 days ago 69% |
| Momentum ODDS (%) | 3 days ago 80% | 3 days ago 72% |
| MACD ODDS (%) | 3 days ago 80% | 3 days ago 79% |
| TrendWeek ODDS (%) | 3 days ago 80% | 3 days ago 76% |
| TrendMonth ODDS (%) | 3 days ago 81% | 3 days ago 75% |
| Advances ODDS (%) | 10 days ago 74% | 3 days ago 70% |
| Declines ODDS (%) | 6 days ago 79% | 6 days ago 76% |
| BollingerBands ODDS (%) | 3 days ago 84% | 3 days ago 68% |
| Aroon ODDS (%) | 3 days ago 80% | 3 days ago 72% |
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UA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UA has been closely correlated with UAA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UA jumps, then UAA could also see price increases.