PUBGY
Price
$24.48
Change
-$0.39 (-1.57%)
Updated
Nov 18 closing price
Capitalization
24.54B
77 days until earnings call
Intraday BUY SELL Signals
ZD
Price
$29.21
Change
-$0.40 (-1.35%)
Updated
Nov 19, 04:59 PM (EDT)
Capitalization
1.15B
88 days until earnings call
Intraday BUY SELL Signals
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PUBGY vs ZD

Header iconPUBGY vs ZD Comparison
Open Charts PUBGY vs ZDBanner chart's image
Publicis Groupe S.A
Price$24.48
Change-$0.39 (-1.57%)
Volume$166.34K
Capitalization24.54B
Ziff Davis
Price$29.21
Change-$0.40 (-1.35%)
Volume$10.99K
Capitalization1.15B
PUBGY vs ZD Comparison Chart in %
PUBGY
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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VS
PUBGY vs. ZD commentary
Nov 20, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is PUBGY is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Nov 20, 2025
Stock price -- (PUBGY: $24.48 vs. ZD: $29.61)
Brand notoriety: PUBGY and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: PUBGY: 85% vs. ZD: 113%
Market capitalization -- PUBGY: $24.54B vs. ZD: $1.15B
PUBGY [@Advertising/Marketing Services] is valued at $24.54B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.15B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $179.13B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.31B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

PUBGY’s FA Score shows that 2 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • PUBGY’s FA Score: 2 green, 3 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, PUBGY is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

PUBGY’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • PUBGY’s TA Score: 5 bullish, 4 bearish.
  • ZD’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, PUBGY is a better buy in the short-term than ZD.

Price Growth

PUBGY (@Advertising/Marketing Services) experienced а -1.81% price change this week, while ZD (@Advertising/Marketing Services) price change was -8.24% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -6.05%. For the same industry, the average monthly price growth was -12.43%, and the average quarterly price growth was +91.21%.

Reported Earning Dates

PUBGY is expected to report earnings on Feb 05, 2026.

ZD is expected to report earnings on Feb 16, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-6.05% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PUBGY($24.5B) has a higher market cap than ZD($1.15B). PUBGY has higher P/E ratio than ZD: PUBGY (12.48) vs ZD (11.36). PUBGY YTD gains are higher at: -0.615 vs. ZD (-46.264). PUBGY has higher annual earnings (EBITDA): 3.22B vs. ZD (338M). PUBGY has more cash in the bank: 2.34B vs. ZD (457M). ZD has less debt than PUBGY: ZD (865M) vs PUBGY (5.46B). PUBGY has higher revenues than ZD: PUBGY (16.9B) vs ZD (1.45B).
PUBGYZDPUBGY / ZD
Capitalization24.5B1.15B2,123%
EBITDA3.22B338M951%
Gain YTD-0.615-46.2641%
P/E Ratio12.4811.36110%
Revenue16.9B1.45B1,168%
Total Cash2.34B457M511%
Total Debt5.46B865M631%
FUNDAMENTALS RATINGS
PUBGY vs ZD: Fundamental Ratings
PUBGY
ZD
OUTLOOK RATING
1..100
7453
VALUATION
overvalued / fair valued / undervalued
1..100
17
Undervalued
76
Overvalued
PROFIT vs RISK RATING
1..100
14100
SMR RATING
1..100
8384
PRICE GROWTH RATING
1..100
5484
P/E GROWTH RATING
1..100
7798
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

PUBGY's Valuation (17) in the null industry is somewhat better than the same rating for ZD (76) in the Internet Software Or Services industry. This means that PUBGY’s stock grew somewhat faster than ZD’s over the last 12 months.

PUBGY's Profit vs Risk Rating (14) in the null industry is significantly better than the same rating for ZD (100) in the Internet Software Or Services industry. This means that PUBGY’s stock grew significantly faster than ZD’s over the last 12 months.

PUBGY's SMR Rating (83) in the null industry is in the same range as ZD (84) in the Internet Software Or Services industry. This means that PUBGY’s stock grew similarly to ZD’s over the last 12 months.

PUBGY's Price Growth Rating (54) in the null industry is in the same range as ZD (84) in the Internet Software Or Services industry. This means that PUBGY’s stock grew similarly to ZD’s over the last 12 months.

PUBGY's P/E Growth Rating (77) in the null industry is in the same range as ZD (98) in the Internet Software Or Services industry. This means that PUBGY’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
PUBGYZD
RSI
ODDS (%)
N/A
Bullish Trend 2 days ago
66%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
54%
Bullish Trend 2 days ago
61%
Momentum
ODDS (%)
Bullish Trend 2 days ago
61%
Bearish Trend 2 days ago
77%
MACD
ODDS (%)
Bearish Trend 2 days ago
54%
Bearish Trend 2 days ago
72%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
51%
Bearish Trend 2 days ago
73%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
53%
Bearish Trend 2 days ago
73%
Advances
ODDS (%)
Bullish Trend 8 days ago
66%
Bullish Trend 17 days ago
65%
Declines
ODDS (%)
Bearish Trend 2 days ago
52%
Bearish Trend 2 days ago
73%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
70%
Bullish Trend 2 days ago
55%
Aroon
ODDS (%)
Bullish Trend 2 days ago
64%
Bearish Trend 2 days ago
69%
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PUBGY
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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PUBGY and

Correlation & Price change

A.I.dvisor indicates that over the last year, PUBGY has been loosely correlated with WPP. These tickers have moved in lockstep 45% of the time. This A.I.-generated data suggests there is some statistical probability that if PUBGY jumps, then WPP could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To PUBGY
1D Price
Change %
PUBGY100%
-0.41%
WPP - PUBGY
45%
Loosely correlated
-0.54%
DLX - PUBGY
39%
Loosely correlated
-1.32%
OMC - PUBGY
34%
Loosely correlated
-2.09%
ZD - PUBGY
33%
Loosely correlated
-1.38%
IPG - PUBGY
33%
Loosely correlated
-2.02%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-1.38%
DLX - ZD
58%
Loosely correlated
-1.32%
CMPR - ZD
46%
Loosely correlated
+2.73%
QNST - ZD
45%
Loosely correlated
-2.37%
IPG - ZD
40%
Loosely correlated
-2.02%
CCO - ZD
40%
Loosely correlated
-1.12%
More