QNST
Price
$15.95
Change
+$0.17 (+1.08%)
Updated
Sep 5, 04:59 PM (EDT)
Capitalization
919.93M
54 days until earnings call
ZD
Price
$38.11
Change
+$0.75 (+2.01%)
Updated
Sep 5, 04:59 PM (EDT)
Capitalization
1.56B
61 days until earnings call
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QNST vs ZD

Header iconQNST vs ZD Comparison
Open Charts QNST vs ZDBanner chart's image
QuinStreet
Price$15.95
Change+$0.17 (+1.08%)
Volume$5.04K
Capitalization919.93M
Ziff Davis
Price$38.11
Change+$0.75 (+2.01%)
Volume$14.12K
Capitalization1.56B
QNST vs ZD Comparison Chart in %
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QNST
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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QNST vs. ZD commentary
Sep 06, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is QNST is a Buy and ZD is a Hold.

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COMPARISON
Comparison
Sep 06, 2025
Stock price -- (QNST: $15.78 vs. ZD: $37.36)
Brand notoriety: QNST and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: QNST: 100% vs. ZD: 58%
Market capitalization -- QNST: $919.93M vs. ZD: $1.56B
QNST [@Advertising/Marketing Services] is valued at $919.93M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.56B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $165.82B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.26B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

QNST’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • QNST’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, both QNST and ZD are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

QNST’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • QNST’s TA Score: 5 bullish, 3 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, QNST is a better buy in the short-term than ZD.

Price Growth

QNST (@Advertising/Marketing Services) experienced а +1.28% price change this week, while ZD (@Advertising/Marketing Services) price change was +0.13% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.64%. For the same industry, the average monthly price growth was +0.77%, and the average quarterly price growth was +11.14%.

Reported Earning Dates

QNST is expected to report earnings on Oct 29, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-0.64% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.56B) has a higher market cap than QNST($920M). QNST has higher P/E ratio than ZD: QNST (199.38) vs ZD (24.11). ZD (-31.248) and QNST (-31.599) have similar YTD gains . ZD has higher annual earnings (EBITDA): 338M vs. QNST (26M). ZD has more cash in the bank: 457M vs. QNST (81.8M). QNST has less debt than ZD: QNST (7.99M) vs ZD (865M). ZD has higher revenues than QNST: ZD (1.45B) vs QNST (1.03B).
QNSTZDQNST / ZD
Capitalization920M1.56B59%
EBITDA26M338M8%
Gain YTD-31.599-31.248101%
P/E Ratio199.3824.11827%
Revenue1.03B1.45B71%
Total Cash81.8M457M18%
Total Debt7.99M865M1%
FUNDAMENTALS RATINGS
QNST vs ZD: Fundamental Ratings
QNST
ZD
OUTLOOK RATING
1..100
6574
VALUATION
overvalued / fair valued / undervalued
1..100
89
Overvalued
70
Overvalued
PROFIT vs RISK RATING
1..100
86100
SMR RATING
1..100
9187
PRICE GROWTH RATING
1..100
8149
P/E GROWTH RATING
1..100
4568
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (70) in the Internet Software Or Services industry is in the same range as QNST (89) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

QNST's Profit vs Risk Rating (86) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that QNST’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (87) in the Internet Software Or Services industry is in the same range as QNST (91) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

ZD's Price Growth Rating (49) in the Internet Software Or Services industry is in the same range as QNST (81) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

QNST's P/E Growth Rating (45) in the Advertising Or Marketing Services industry is in the same range as ZD (68) in the Internet Software Or Services industry. This means that QNST’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
QNSTZD
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
73%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
81%
Bearish Trend 2 days ago
70%
Momentum
ODDS (%)
Bullish Trend 2 days ago
72%
Bullish Trend 2 days ago
60%
MACD
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
78%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
71%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
67%
Bullish Trend 2 days ago
69%
Advances
ODDS (%)
Bullish Trend 8 days ago
72%
Bullish Trend 15 days ago
65%
Declines
ODDS (%)
Bearish Trend 3 days ago
76%
Bearish Trend 3 days ago
71%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
81%
Bearish Trend 2 days ago
59%
Aroon
ODDS (%)
N/A
Bullish Trend 2 days ago
65%
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QNST
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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QNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, QNST has been loosely correlated with STGW. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if QNST jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To QNST
1D Price
Change %
QNST100%
+4.02%
STGW - QNST
49%
Loosely correlated
-2.65%
CDLX - QNST
44%
Loosely correlated
+3.44%
ZD - QNST
43%
Loosely correlated
+0.35%
CCO - QNST
40%
Loosely correlated
+0.78%
TZOO - QNST
35%
Loosely correlated
+1.29%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+0.35%
DLX - ZD
58%
Loosely correlated
+2.21%
CMPR - ZD
46%
Loosely correlated
-0.15%
STGW - ZD
43%
Loosely correlated
-2.65%
CCO - ZD
43%
Loosely correlated
+0.78%
QNST - ZD
42%
Loosely correlated
+4.02%
More