WPP
Price
$48.68
Change
+$0.07 (+0.14%)
Updated
Sep 13 closing price
48 days until earnings call
ZD
Price
$49.23
Change
+$1.42 (+2.97%)
Updated
Sep 13 closing price
52 days until earnings call
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WPP vs ZD

Header iconWPP vs ZD Comparison
Open Charts WPP vs ZDBanner chart's image
WPP
Price$48.68
Change+$0.07 (+0.14%)
Volume$136.54K
CapitalizationN/A
Ziff Davis
Price$49.23
Change+$1.42 (+2.97%)
Volume$408.68K
CapitalizationN/A
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WPP vs ZD Comparison Chart
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WPP
Daily Signalchanged days ago
Gain/Loss if shorted
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ZD
Daily Signalchanged days ago
Gain/Loss if shorted
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VS
WPP vs. ZD commentary
Sep 14, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is WPP is a Buy and ZD is a Buy.

COMPARISON
Comparison
Sep 14, 2024
Stock price -- (WPP: $48.68 vs. ZD: $49.23)
Brand notoriety: WPP and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: WPP: 74% vs. ZD: 83%
Market capitalization -- WPP: $10.22B vs. ZD: $2.91B
WPP [@Advertising/Marketing Services] is valued at $10.22B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.39B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

WPP’s FA Score shows that 2 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • WPP’s FA Score: 2 green, 3 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, WPP is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

WPP’s TA Score shows that 8 TA indicator(s) are bullish while ZD’s TA Score has 6 bullish TA indicator(s).

  • WPP’s TA Score: 8 bullish, 3 bearish.
  • ZD’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, WPP is a better buy in the short-term than ZD.

Price Growth

WPP (@Advertising/Marketing Services) experienced а +0.68% price change this week, while ZD (@Advertising/Marketing Services) price change was +6.08% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +3.28%. For the same industry, the average monthly price growth was +1.54%, and the average quarterly price growth was +10.67%.

Reported Earning Dates

WPP is expected to report earnings on Nov 01, 2024.

ZD is expected to report earnings on Nov 05, 2024.

Industries' Descriptions

@Advertising/Marketing Services (+3.28% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($10.2B) has a higher market cap than ZD($2.91B). WPP has higher P/E ratio than ZD: WPP (73.94) vs ZD (70.17). WPP YTD gains are higher at: 5.485 vs. ZD (-26.730). WPP has higher annual earnings (EBITDA): 1.91B vs. ZD (332M). WPP has more cash in the bank: 2.22B vs. ZD (765M). ZD has less debt than WPP: ZD (1B) vs WPP (6.88B). WPP has higher revenues than ZD: WPP (14.8B) vs ZD (1.36B).
WPPZDWPP / ZD
Capitalization10.2B2.91B351%
EBITDA1.91B332M575%
Gain YTD5.485-26.730-21%
P/E Ratio73.9470.17105%
Revenue14.8B1.36B1,085%
Total Cash2.22B765M290%
Total Debt6.88B1B687%
FUNDAMENTALS RATINGS
WPP vs ZD: Fundamental Ratings
WPP
ZD
OUTLOOK RATING
1..100
1312
VALUATION
overvalued / fair valued / undervalued
1..100
13
Undervalued
82
Overvalued
PROFIT vs RISK RATING
1..100
95100
SMR RATING
1..100
9785
PRICE GROWTH RATING
1..100
4761
P/E GROWTH RATING
1..100
875
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (13) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (82) in the Internet Software Or Services industry. This means that WPP’s stock grew significantly faster than ZD’s over the last 12 months.

WPP's Profit vs Risk Rating (95) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (85) in the Internet Software Or Services industry is in the same range as WPP (97) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to WPP’s over the last 12 months.

WPP's Price Growth Rating (47) in the Advertising Or Marketing Services industry is in the same range as ZD (61) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to ZD’s over the last 12 months.

WPP's P/E Growth Rating (8) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (75) in the Internet Software Or Services industry. This means that WPP’s stock grew significantly faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
WPPZD
RSI
ODDS (%)
Bullish Trend 1 day ago
57%
Bearish Trend 1 day ago
80%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
49%
Bearish Trend 1 day ago
73%
Momentum
ODDS (%)
Bullish Trend 1 day ago
61%
Bullish Trend 1 day ago
62%
MACD
ODDS (%)
Bullish Trend 1 day ago
59%
Bullish Trend 1 day ago
72%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
61%
Bullish Trend 1 day ago
65%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
62%
Bullish Trend 1 day ago
66%
Advances
ODDS (%)
Bullish Trend 1 day ago
58%
Bullish Trend 1 day ago
65%
Declines
ODDS (%)
Bearish Trend 11 days ago
61%
Bearish Trend 9 days ago
69%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
55%
Bearish Trend 1 day ago
47%
Aroon
ODDS (%)
Bullish Trend 1 day ago
66%
Bullish Trend 1 day ago
62%
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WPP
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
ZD
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
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WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
+0.14%
OMC - WPP
48%
Loosely correlated
+1.44%
BOC - WPP
48%
Loosely correlated
+3.13%
DLX - WPP
47%
Loosely correlated
+3.60%
IPG - WPP
47%
Loosely correlated
+1.02%
MGNI - WPP
37%
Loosely correlated
+4.07%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+2.97%
DLX - ZD
64%
Loosely correlated
+3.60%
IPG - ZD
49%
Loosely correlated
+1.02%
MGNI - ZD
44%
Loosely correlated
+4.07%
CMPR - ZD
41%
Loosely correlated
+3.33%
OMC - ZD
40%
Loosely correlated
+1.44%
More